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Shahnaz Husain
A Successful Indian WomanEntrepreneur
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"I do not sell products. I sell an entire civilization in a jar."
- Shahnaz Husain
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Products by Shahnaz Husain Shahnaz shaface (herbal facial skin conditioner).
Shahnaz shafair (vitaminized whitening cream) Shahnaz hussain fair one Shahnaz hussain shaglow Shahnaz Shalife (Vitaminized Nourishing Cream) Shahnaz Shamask-1 (Precious Herbs Face Mask)
Shahnaz Shayouth (Precious Herb Mask) Shahnaz Shasmooth (Almond Under eye Cream) Shahnaz Shabase (Sandalwood Protective Cream) Shahnaz Oxygen Skin Treatment Cream Shahnaz Oxygen Skin Beautifying Mask
http://www.herbalcureindia.com/products/shahnaz-kajal.htmhttp://www.herbalcureindia.com/products/shahnaz-suncollection.htmhttp://www.herbalcureindia.com/products/shahnaz-honeycollection.htmhttp://www.herbalcureindia.com/products/shahnaz-pearl.htmhttp://www.herbalcureindia.com/products/shahnaz-fairone.htmhttp://www.herbalcureindia.com/products/shahnaz-oxygen.htmhttp://www.herbalcureindia.com/products/shahnaz-herbal.htmhttp://www.herbalcureindia.com/products/shahnaz-diamond.htmhttp://www.herbalcureindia.com/products/shahnaz-gold.htm7/29/2019 17409423 Shahnaz Husain a Successful Indian Woman Entrepreneur
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Introduction
One of India's most successful womenentrepreneurs.
Her company, Shahnaz Husain Herbals is one of thelargest manufacturers of herbal products in the
world. Shahnaz Husain Group, based in New Delhi, worth
$100 million.
Employed about 4200 people in 650 salons spread
across 104 countries. The average growth rate in the initial years (late1970s to the early 1980s) was 15-20%.
In the 1990s the average growth rate was 19.4%.
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Awards "The Arch of Europe Gold Star for Quality"
"One of the Leading Women Entrepreneursof the World"
"The 2000 Millennium Medal of Honor"
"Rajiv Gandhi Sadbhavana Award
Padma Shree (2006)
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The Making of an Entrepreneur
Belongs to a royal Muslim family
Migrated from Samarkhand to India
Later held high positions in the princelykingdoms of Bhopal and Hyderabadbefore India's independence.
Schooling in an Irish convent Developed a love for poetry and
English Literature.
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The Making of an Entrepreneur(contd..)
Advantage of growing up in a traditional familyand receiving a modern education.
Married at the age of 15 and was a mother by
the next year. Husband was posted in Teheran, Iran
She developed an interest in beauty treatmentsand decided to study cosmetology.
To support the expenses of the trainingfinancially, she wrote articles for the Iran Tribuneon various topics under different names.
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The Making of an Entrepreneur(contd..)
In the course of her studies, she learnt of the
harmful effects of chemicals on the human body.
Consequently, she turned her attention to
Ayurveda. After leaving Teheran, she trained extensively in
cosmetic therapy for 10 years in some of the
leading institutes of London, Paris, New York
and Copenhagen.
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Return to India
In 1977. Set up her own salon at her house in
Delhi.
Initial investment of Rs 35000. In contrast to salons offering chemical
treatments, Shahnaz offered Ayurvedic
products.
http://images.google.co.in/imgres?imgurl=http://www.lpu.in/clubs%26associations/AAYU_CLUB/ayurveda.jpg&imgrefurl=http://www.lpu.in/clubs%26associations/AAYU_CLUB/aa.html&usg=__p54DqQ_ySyl9o4EmxNPbU21YCFA=&h=225&w=263&sz=31&hl=en&start=9&tbnid=0wBiylbpQD6mHM:&tbnh=96&tbnw=112&prev=/images%3Fq%3DAyurveda%26gbv%3D2%26hl%3Denhttp://images.google.co.in/imgres?imgurl=http://idata.over-blog.com/0/60/36/18/i.-basic-principles-of-ayurveda.jpg&imgrefurl=http://omspring.over-blog.com/archive-4-20-2007.html&usg=__V7aaO8oZ31lBGmShsdfMFm86SMQ=&h=527&w=600&sz=100&hl=en&start=12&tbnid=2SnPVLvMm4Q3NM:&tbnh=119&tbnw=135&prev=/images%3Fq%3DAyurveda%26gbv%3D2%26hl%3Denhttp://images.google.co.in/imgres?imgurl=http://www.bestayurveda.com/ayurveda_leaf.jpg&imgrefurl=http://www.bestayurveda.com/&usg=__t5xpDP-8ZFQQcLNCfiXlYI2lv5k=&h=250&w=299&sz=10&hl=en&start=6&tbnid=cTlDEC6Ge_lmVM:&tbnh=97&tbnw=116&prev=/images%3Fq%3DAyurveda%26gbv%3D2%26hl%3Denhttp://images.google.co.in/imgres?imgurl=http://pranaflownz.com/wp-content/uploads/2009/04/ayurveda_1.jpg&imgrefurl=http://pranaflownz.com/2009/04/05/what-is-ayurveda-all-about/&usg=__Bt1xj52OJGrd9NBbMG1DKD8z8qw=&h=300&w=273&sz=31&hl=en&start=4&tbnid=9wbR5pPNSUn9ZM:&tbnh=116&tbnw=106&prev=/images%3Fq%3DAyurveda%26gbv%3D2%26hl%3Denhttp://images.google.co.in/imgres?imgurl=http://yogapeeps.com/main/wp-content/uploads/2009/05/dayspa_ayurveda.jpg&imgrefurl=http://yogapeeps.com/main/2009/episode-67-ayurveda-doshas-finding-balance-2/408&usg=__HH3Snl6avTPbVPb9H2_v13ZPheI=&h=419&w=327&sz=31&hl=en&start=1&tbnid=AAZi8QOOZvAGiM:&tbnh=125&tbnw=98&prev=/images%3Fq%3DAyurveda%26gbv%3D2%26hl%3Den7/29/2019 17409423 Shahnaz Husain a Successful Indian Woman Entrepreneur
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Entrepreneurship-The Shahnaz Husain Way
Uses the Ayurvedic method of treatment.
Pioneer and leader of Ayurvedic beauty products in the
world offering "Natural Care and Cure".
Shahnaz Husain Group offers exclusive salon treatments
as well as a number of commercial formulations for the
treatment of specific problems like acne, pimples,
pigmentation, dehydration, alopecia (hair loss), etc.
The Group's sophisticated R&D units develop the products
Put them through stringent quality control tests.
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Entrepreneurship-The Shahnaz Husain Way(Contd)
Products are environment friendly and no
testing is done on animals.
The products offered by the group areentirely natural and carry the guarantee of
purity and safety.
Offers a wide variety of over 400 productsfor all age groups and for a variety of
problems.
http://images.google.co.in/imgres?imgurl=http://vapeninsularealtor.featuredblog.com/files/eco2.jpg&imgrefurl=http://vapeninsularealtor.featuredblog.com/%3Fp%3D21%26incat%3D574&usg=__u7IY-0LDBj57WoBirI1dA9C3IyU=&h=1050&w=898&sz=434&hl=en&start=16&tbnid=j6kgX2vv3XIYaM:&tbnh=150&tbnw=128&prev=/images%3Fq%3DENVIRONMENT%2BFRIENDLY%26gbv%3D2%26hl%3Denhttp://images.google.co.in/imgres?imgurl=http://www.smartgeartoys.com/images/environment_friendly_twvd.jpg&imgrefurl=http://www.smartgeartoys.com/&usg=__UFj8LbtyCRngl-48vK4ruymK-_g=&h=1000&w=1000&sz=348&hl=en&start=2&tbnid=i7Q3zDWV-MpwJM:&tbnh=149&tbnw=149&prev=/images%3Fq%3DENVIRONMENT%2BFRIENDLY%26gbv%3D2%26hl%3Den7/29/2019 17409423 Shahnaz Husain a Successful Indian Woman Entrepreneur
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Uses natural ingredients - fruits, flowers, herbs,vegetables, honey, - as the base for most of herproducts.
More complicated and exclusive treatments using goldand pearls have also been developed.
All the procedures are carried out in accordance with theAyurvedic system.
Shahnaz Husain has never advertised. Relied entirely on word-of-mouth publicity to make her
products known to customers.
She believes that a satisfied customer is the best form ofadvertisement.
Entrepreneurship-The Shahnaz Husain Way(Contd)
http://images.google.co.in/imgres?imgurl=http://www.naturalingredient.org/images/large.jpg&imgrefurl=http://www.naturalingredient.org/&usg=__wgpsvc9aG7TOhYODxezb61H4RCI=&h=388&w=370&sz=130&hl=en&start=16&tbnid=aNcZBgNGYpURAM:&tbnh=123&tbnw=117&prev=/images%3Fq%3Dnatural%2Bingredients%26gbv%3D2%26hl%3Denhttp://images.google.co.in/imgres?imgurl=http://www.theherbarie.com/images/natural_ingredients.jpg&imgrefurl=http://www.theherbarie.com/&usg=__S0HegqeASmZ0Xb1Lt7oV-aGoWKg=&h=263&w=200&sz=61&hl=en&start=4&tbnid=LW-jUMKHoKbtHM:&tbnh=112&tbnw=85&prev=/images%3Fq%3Dnatural%2Bingredients%26gbv%3D2%26hl%3Den7/29/2019 17409423 Shahnaz Husain a Successful Indian Woman Entrepreneur
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Before entering the retail market, her
clinics were the only outlets for her
products.
By the 1990s, the range and popularity of
Shahnaz products had increased so much
that her products were carried by most of
the big retail stores in India and abroad.
Entrepreneurship-The Shahnaz Husain Way(Contd)
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The Success MantraAchieve growth due to the quality of her
products and the result-oriented
treatments she offers.
She commented, "I have relied only on
clientele feedback, based on clinicaltreatments and this is what has made the
ranges truly unique and result oriented."
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And the success
In 1977, when she returned to India,she set up a parlor at her home inNew Delhi.
She had then put up a banner withher qualifications on it.
Within days she was booked for thenext 6 months.
She removed the banner and sincethen she never advertised. She lether products speak for themselves.
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Aim
It was my aim to get
India on the world
beauty map as I felt
terrible about the factthat India was never
represented at any world
beauty congress.
- Shahnaz Husain
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And the corridor to her AIM
She represented the countryfor the first time in theCIDESCO beauty congress inthe late 1970s.
She was appointed Presidentfor the day's proceedings at thecongress.
She used this opportunity tofocus the world's attention on
Ayurveda.
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The Turning Point The turning point in her business came when
she represented India at the Festival of India in1980.
Her team was given a counter in the perfumerysection of Selfridges in London.
She managed to sell her entire consignment in 3days and also broke the store's record forcosmetics sales for the year.
As a result, she was offered a permanent
counter in Selfridges.
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The Turning Point(Contd)
First Asian whose goods were retailed in western
markets by:
The Galeries Lafayette in Paris
Harrods and Selfridges in London The Galeries Lafayette in Paris
Bloomingdales in New York
The Seibu chain in Japan
Sultan Stores in the Middle East Also carried by other exclusive outlets in the Middle
East, Asia and Africa.
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Shahnaz Husain has used the franchisingmode to expand her business in India andabroad.
A large network of over 600 franchises andassociate clinics around the world.
In 2002, the Shahnaz Husain Group obtaineddistributor rights for Australia, New Zealandand the Fiji Islands.
Business Mode
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In India The Shahnaz Husain Group has about 40 distributors
and more than 600 sub distributors all over India.
The Group sells not only in the cities but also in thesmall towns.
In addition, the Group owns about 20 clinics andoutlets in New Delhi.
All other outlets are run on the franchise system.
The Group does not make any financial investmentin its franchises, nor does it have any share in theirprofits.
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Diversification
The Group has diversified into Ayurvedic centersforPanchkarma, Dhara and Kerala massage.
Two Shahnaz Husain Ayurvedic Health Resorts,one near Delhi and another in collaboration withthe Hyakumata group of Japan in the US islandof Saipan.
A line of herbal drinks under the brand nameFitness Fiesta Shadrink. These drinks are lowcalorie, cooling drinks to be consumed in thesummer.
A special range of ayurvedic products for petsShapet.
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Future Plans
Has started work on formulations that
astronauts could carry with them in their
extraterrestrial sojourns to protect their
skin from the ravages of space travel andslow down the ageing process.
Sent National Aeronautics and Space
Administration (NASA) free samples of hermoisturizers
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Lessons on Entrepreneurship
Shahnaz Husain has acquired worldwiderecognition.
Her dedication and persistent hard work have paidoff and she heads a Group which is the largest of itskind in the world.
Shahnaz believes that a true entrepreneur is aperson who has independence of spirit.
Shahnaz says that to succeed, one must never give upand never stop trying.
She puts in 18 hours of work and diverts all her energies
into her company.
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ShahanazHusains advice toentrepreneurs
It is important to have a dream and tobelieve in the magic of your dreams.
A true entrepreneur is a person who hasindependence of spirit.
One should be innovative, dynamic andwilling to try every avenue towards success.
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Her business sharpness and determined effortscombined with excellent products she creates have
made the Shahnaz Husain Group the undisputed leader
in the market for Beauty Products and Natural
Remedies.
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"She lives, sleeps, breathes her business.She is consumed with building a
successful company which she has done."
- Janine Sharell, Correspondent, CNN
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Born: in 1950
Place: Samarkhand, Pakistan
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Awards :
India's highest honor, the Padma Shree, in the field of Industry and trade for bringing
Ayurveda to the West.
The World's Greatest Woman Entrepreneur Award from Success Group of the U.S.A.
She is the first woman to be so honoured, in the 107-year history of the Success awards,
the Arch of Europe Gold Star Award for Quality,
the Golden America Award,
the Indian Government Awards for Export Excellence,
two prestigious international awards for Quality Excellence and Outstanding Woman
Entrepreneur 2002, by Global Quality Management, in London.
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