Mar 07, 2016
THANK YOU FOR SUPPORTING THE 2014 TRANSWORLD SKATEBOARD ING AWARDS!Date: Tuesday, January 7, 2014Location: The Terrace Theatre, Long Beach, CaliforniaAttendance: 1,900
Promotional Impressions: 1,500Microsite Impressions: 21,998Social Impressions: 11,299,000*Public Relations Impressions: 94,800Editorial Impressions: 719,310Video Syndication Impressions: 68,226On-site Impressions: 304,054
TOTAL IMPRESSIONS: 12,508,888
OVERVIEWDuring the 16th Annual TransWorld SKATEboarding Awards, TWS honored the best in skateboarding in Long Beach, California on the first night of the Agenda Trade Show. In its 16th year, the Awards officially recognized and honored top skaters in all areas of skateboarding, as voted on by the TWS editorial staff. Thousands of TWS readers also voted online to determine the winner of the only award in the industry picked solely by the readers of TWS themselves: the TWS Readers’ Choice Award. In addition, TWS also presents the Eric Stricker Memorial Award and the TWS Legend Award each year to deserving recipients — the lifers who have dedicated their hearts and souls to skateboarding.
2014 NOM INEES & RESULTSBEST ROOKIE:
Brad CromerEvan Smith
Jon DicksonJulian Davidson
Mark Suciu
BEST TEAM:Cliche
DeathwishElementHabitat
Zero
BEST VIDEO:Bon Voyage
Chronicles 2Cold War
DeathwishMade
TWS READERS’ CHOICE:Brandon Westgate
Chris ColeEvan SmithIshod WairMark Suciu
Silas Baxter-NealWes Kremer
BEST VIDEO PART:Ishod Wair - Chronicles 2
Tommy Sandoval - Cold WarJon Dickson - Deathwish
Brandon Westgate - MadeSilas Baxter-Neal - Perpetual Motion
TWS LEGEND:John Lucero
ERIC STRICKER MEMORIAL AWARD:Jim Philips
PRINT PROMOTIONTOTAL IMPRESSIONS: 1,500Total Postcards: 1,500
Details:
• 1,000 promotional, co-branded postcards distributed at Agenda Trade Show• 500 official event postcards/invitations distributed throughout industry
16th Annual TWS Awards postcard
MICROSITETOTAL IMPRESSIONS: 21,998TOTAL VALUE: $20,000
A dedicated event microsite on skateboarding.transworld.net featured a landing page, videos, photos, news, results and general information about the 16th Annual TransWorld SKATEboarding Awards.
Flight Date: November 2013 - Current Total Unique Page Views: 19,310
Microsite Features:
• Readers’ Choice Voting• Date and Location• Award Highlight Videos• Red Carpet and Highlight Photos• #TWSAWARDS Instagram Widget• Sponsor Logos and Links
16th Annual TWS Awards homepage
SOCIALTOTAL POTENTIAL IMPRESSIONS: 11,299,000*
Facebook, Twitter and Instagram were utilized by TWS to create buzz about the 16th Annual TransWorld SKATEboarding Awards. On Twitter and Instagram, the hashtag #TWSAWARDS made it easy for skaters, sponsors, fans, attendees, and the magazine to share their TWS Awards experiences with each other and the world.
Total TWS Facebook Posts: 5TWS Facebook Impressions: 4,215,000*
Total TWS Twitter Posts: 22TWS Twitter Impressions: 2,596,000*
Total TWS Instagram Posts: 22TWS Impressions: 4,488,000*
#TWSAWARDS was used more than 1,000 times on Instagram and Twitter!
*TWS potential impressions based off of number of posts x total number of followers.
#TWSAWARDS on Instagram
TWS Facebook Post
@TransWorldSKATE Tweets
PRTOTAL IMPRESSIONS: 94,800TOTAL RELEASES: 6
PR campaign leveraging TransWorld SKATEboarding media assets with readership, regional and national media outlets.
DISTRIBUTION: TWS E-Newsletter: 42,000Press Releases: 2,700
Details: • Event mention in TWS e-newsletter 1• Event mention in TWS e-newsletter 2• Save the Date press release• Nominee Announcement press release• Legend Award press release• Winner Announcement press release
TWS Press Release
PRINT ED ITORIALTOTAL TWS PRINT PAGES: 16TOTAL IMPRESSIONS: 619,886TOTAL VALUE: $470,016*
The 16th Annual TransWorld SKATEboarding Awards appeared on 16 pages of the March 2014 issue.
Issue: March 2014Size: 16P/4C
*Editorial value amount is based on the advertising rate for the same sized space in TWS x 4
08
2
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at ti
me
of y
ear a
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year
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gen
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any
gna
rly v
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par
ts
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any
dud
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ard
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trie
d t
o h
ighl
ight
so
me
of th
em a
nd h
and
out
a fe
w tr
o-p
hies
in t
he p
roce
ss. I
t’s n
ever
eas
y d
ecid
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who
get
s an
aw
ard
and
who
d
oesn
’t in
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teb
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ryb
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has
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r ow
n op
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out
the
sort
and
tha
t’s e
xact
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here
we
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arg
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e an
onym
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y vo
te, a
nd in
th
e en
d, s
omeo
ne g
ets
the
mos
t vot
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of
stor
y. S
kate
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rdin
g is
a v
ery
sub
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thin
g a
nd n
o on
e ca
n “w
in”
skat
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e al
l kno
w t
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We
look
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war
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s jus
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awe-
som
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lap
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gh fi
ves
and
say
than
ks to
eve
ryon
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skat
eboa
rdin
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at m
uch
bet
ter.
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ig th
anks
go
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at t
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ffice
that
hel
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pul
l thi
s bi
g ev
ent o
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mas
sive
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king
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d w
e’re
ver
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pre
ciat
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of a
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llent
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ts S
kate
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pa’
s B
rian
Scha
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the
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and
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zard
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d li
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ext
end
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r m
any
than
ks t
o al
l the
sp
onso
rs
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mad
e it
hap
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this
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Cap
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abst
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bo
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gen
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n ne
xt y
ear.
WO
RD
S B
Y J
AIM
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WE
NS
PH
OTO
S B
Y M
ULL
ER
/ B
AR
TON
/ S
HIG
EO
TransWorld SKATEboarding March 2014 Issue
ONLINE ED ITORIALTOTAL TWS ONLINE EDITORIAL PIECES: 17TOTAL IMPRESSIONS: 99,424
The 16th Annual TransWorld SKATEboarding Awards received extensive online coverage before, during, and after the event. TWS was particularly active about creating online editorial about the show.
All 17 posts were featured on the TWS homepage from January 2, 2014 - February 28, 2014. During that time period the site received over 455,934 visits.
TWS Online Editorial - Awards Recap Pt 1
VIDEO SYND ICATIONTOTAL VIDEOS: 22TOTAL VIEWS: 68,226
TransWorld SKATEboarding has the unique opportunity to post and share video through multiple players such as YouTube, DailyMotion, Vimeo, Transworld.tv and MSN.
YouTube Video Syndication
DailyMotion Video Syndication
ON-SITE BRAND INGTOTAL ATTENDANCE: 1,900TOTAL ESTIMATED ON-SITE IMPRESSIONS: 71,354
Event sponsors were very well represented at the 16th Annual TransWorld SKATEboarding Awards. Sponsor logos were on all marketing collateral and every sponsor was branded uniquely throughout the venue.
CO-BRANDED MARKETING:
• Step and Repeat• Promotional postcards• Podium logo loops• Main screen logo loops• Gobo light fixture• Stage scrim banners• Outdoor scrim banners• Free-standing signage• Sponsor mentions during show
GOPRO BRANDING:
• Gobo light fixture• GoPro Skate Hero Award• GoPro cameras used on podium• GoPro podium footage used in post-show edits• GoPro commercial spot
GoPro logo displayed during logo loop on stage
Photos and interviews were held in front of the branded media wall