16584467 BHARTI AIRTEL Organisational Development Project IIPM

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SUNILBHARTIMITTAL

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CompanyProfileBhartiGroupofCompanies–2.BhartiAirtelLtd.3.BhartiTeletechLtd.4.BhartiDelMonteIndiaPvt.Ltd.5.BhartiFoundation6.BhartiAXAGeneralInsuranceCompany7.BhartiInfratel

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RoleofaLeader•Hestartedhisfirstbusinessin1976attheageof18,withacapitalinvestmentofRs20,000(U$1500)borrowedfromhisfather.Hisfirstbusinesswastomakecrankshaftsforlocalbicyclemanufacturers•In1980hesoldhisbicyclepartsandyarnfactoriesandmovedtoMumbai.•In1982,throughthepowerandinfluenceofhisfather'spositionasMP,heacquiredanimportlicenseinanotherwiseclosedeconomy.HebecametheexclusivedealerforSuzukiMotors'sportableelectric-power

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•In1992,hesuccessfullybidfor1ofthe4mobilelicenses.HeestablishedthefirstcompanytomanufacturepushbuttontelephonesinIndia.HewasoneofthefirstIndianentrepreneurstoidentifythemobiletelecombusinessasamajorgrowthareaandlaunchedservicesinthecityofDelhiandtheNationalCapitalRegionintheyear1995.

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Mission

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•“WeatBhartialwaysthinkinfreshandinnovativewaysabouttheneedsofourcustomersandhowwewantthemtofeel.Wedeliverwhatwepromiseandgooutofourwaytodelightthecustomerwithalittlebitmore”

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Objectives•Toundertaketransformationalprojectsthathaveapositiveimpactonthesocietyandcontributetothenationbuildingprocess.•ToDiversifyintonewbusinessesinagriculture,financialservicesandretailbusinesswithworld-classpartners•Tolaythefoundationforbuildinga

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BHARTI–StrategyMANTRA:FocusonCoreCompetenciesandOutsourcetherest!

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“Weareeverwillingtolearnandadapttotheenvironment,ourpartnersandthecustomer’sevolvingneeds.”

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IndianTelecomSector•FastestGrowingSector–CAGR22%(2002-07)•SecondLargestTelecomMarket––––LowesttariffchargesintheworldWirelessSubscribers–315.3MnWirelineSuribers–38.4MnTeledensity–30.6

•23Circles-4Categories(Metro,A,B&C)•BhartiAirtel–Largestplayerwithpresencein23CirclesGROUP710

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BhartiAirtel•LargestPrivateIntegratedTelecomCompanyinIndia•3rdLargestWirelessOperatorintheWorld•Largest&FastestGrowingWirelessOperatorinIndia•LargestTelecomCompanylistedonIndianStockExchange11

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Performancetilldate•BhartiAirtelhasenjoyedanexcellentruneversincethetelecomsectoropened.•Ithasmanagedtoholdontoitsleadershippositioninspiteofthepresenceofotherplayerswithdeeppockets–Ambani’s,Tata’s,Birla’sandVodafone.•Hascopedllwithregulatorychanges.

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FutureStrategies•TranslateitsexpertiseinIndianmarketstootheremergingeconomies.•Thiscouldcallforacquisitionsglobally.•Technologyleadershipisamust–AirtelmustensurethatitsrelianceonGSMtechnologydoesnotrenderitobsolete.•Indianmarketinspiteofbeingtheworldslargestisstillnotmatured.Opportunitiesaboundinthehinterlandwhichmustbeexploited.

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Vision2010•By2010AirtelwillbethemostadmiredbrandinIndia:–Lovedbymorecustomers–Targetedbytoptalent–Benchmarkedbymorebusinesses

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Vision2020•TobuildIndia'sfinestbusinessconglomerateby2020•SupportingeducationofunderprivilegedchildrenthroughBhartiFoundation•StrategicIntent:–Tocreateaconglomerateofthefuturebybringingabout“BigTransformationsthroughBraveActions.”

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CoreValues•EmpoweringPeople-todotheirbest•BeingFlexible-toadapttothechangingenvironmentandevolvingcustomerneeds•MakingitHappen-bystrivingtochangethestatusquo,innovateandenergizenewideaswithastrongpassionandentrepreneurialspirit•Opennessandtransparency-withaninnatedesiretodogood•CreatingPositiveImpact–withadesiretocreateameaningfuldifferenceinsociety.

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CorporateSocialResponsibilty“CreativityandinnovationguideourCSRinitiatives”ThecommitmenttotheempowermentofthecommunityisreflectedinalltheCSRinitiativesundertakenbyBharti.•BhartiFoundation-Thecompanyhasinstitutionalisedaspecialvehicle,BhartiFoundation,whichleadsitssocialoutreachprogrammeswithanemphasisintheareaofeducation.•SpecialProgramsforStakeholders-AllcompaniesoftheBhartigroupundertakespecial

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•Bhartiaimsatimprovingtheaccessibilityandqualityofelementaryeducationfordisadvantagedchildrenandtoensureeducationandtrainingopportunitiesforyouthtohelpthemachievetheirpotential.•PartnershipwithPratham-hassetupninecomputercentresinDelhi,MumbaiandAllahabadtooffercomputer-aidedlearningtoaround4,500children.•BhartiFoundation’sComputerDonationProgramme–usesoldorphasedoutcomputersfromwithinandoutsidethecompany,eitherintheeducationinitiativesfordisadvantagedchildrenorforprogrammestargetingthedisadvantagedyouth.

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•SupportingAkshayaPatra–Anorganisationthatprovidesnutritiousandfreshlypreparedmiddaymealstodisadvantagedchildren.•BhartiScholarshipScheme-initiatedin1998,Thescholarshipschemeenablesmeritoriousbutfinanciallyweakstudentstopursueandcompletehighereducationcourses.Tilldate,BhartiScholarshavebeensupportedat16premiereinstitutesacross13states.

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S.W.O.T.ANALYSIS

wrt

ORGANIZATIONALDEVELOVMENT

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Strengths•CustomerBase•Stakeholders•Employees

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Weakness•LittleKnowledgeandexperience•Towers•MTN

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Opportunities•Strategicjointventures•Matchboxstrategy•IPLC

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Threats•Competitors•Saturationpointinbasictelephonicservices

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ThankYou!!

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