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Leveraging the Flexible Workforce: Buyer Perspectives on the Promise of Total Talent Management ©2016 by Crain Communications Inc. All rights reserved. . Presented by: Stephen Clancy, CCWP, Director , Contingent Workforce Strategies, Knowledge and Research, Staffing Industry Analysts Elizabeth Rennie, CCWP, Global Research Director Staffing Industry Analysts Moderator: Adrianne Nelson, CCWP, Director, Global Services Staffing Industry Analysts Thursday, December 8, 2016 10 am PT/ 1 pm ET This webinar is broadcast through your computer speakers via the audio broadcasting icon on your screen. You may adjust the sound volume by using the slide bar on the audio broadcasting icon. You may dial into the call by dialing 6504793208 and using access code 660 355 419. Need other assistance? Please contact SIA customer service at [email protected]. The presentation will be available 48 hours after the webinar.
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Page 1: 161208 BuyerWebinar FINAL · More(openings(than(hires 0 1,000 2,000 3,000 4,000 5,000 6,000 Aug h 01 Dec h 01 Apr h 02 Aug h 02 Dec h 02 Apr h 03 Aug h 03 Dec h 03 Apr h 04 Aug h

Leveraging  the  Flexible  Workforce:  Buyer  Perspectives  on  the  Promise  of  Total  Talent  Management  

©2016  by  Crain  Communications  Inc.  All  rights  reserved.

.

Presented  by:Stephen  Clancy,  CCWP,  Director  ,  Contingent  Workforce  Strategies,  Knowledge  and  Research,  Staffing  Industry  Analysts

Elizabeth  Rennie,  CCWP,  Global  Research  DirectorStaffing  Industry  Analysts

Moderator:  Adrianne  Nelson,  CCWP,  Director,  Global  Services  Staffing  Industry  Analysts

Thursday,  December  8,  201610  am  PT/  1  pm  ET

This  webinar  is  broadcast  through  your  computer  speakers  via  the  audio  broadcasting  icon  on  your  screen.  You  may  adjust  the  sound  volume  by  using  the  slide  bar  on  the  audio  broadcasting  icon.  You  may  dial  into  the  call  by  dialing  650-­‐479-­‐3208  and  using  access  code  660  355  419.  Need  other  assistance?  Please  contact  SIA  customer  service  at  [email protected].  The  presentation  will  be  available  48  hours  after  the    webinar.

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• Listen  through  your  computer  by  turning  on  your  speakers  after  you  log  into  the  event.  Sound  will  be  coming  through  this  icon:  

• Do  not close  this  audio  broadcast  box.  • To  increase  the  volume  of  sound  coming  

through  your  computer speakers  adjust  the  sound  bar  on  the  audio  Broadcast  box  shown  above.

• If  you  continue  to  have  trouble,  please  submit  your  need  for  assistance  in  the  Q&A  section.  

Audio

• Questions  may  be  submitted  at  any  time  during  the  presentation.  To  submit  a  question:

• Click  on  the  Question  Mark  icon  (?)  on  the  floating  toolbar  (as  shown  at  the  right).

• This  will  open  the  Q&A  window  on  your  system  only.

• Type  your  question  into  the  small  dialog  box  and  click  the  Send  Button.

Questions?Q&A  icon

©2016  by  Crain  Communications  Inc.  All  rights  reserved.

This  webinar  is  broadcast  through  your  computer  speakers  via  the  audio  broadcasting  icon  on  your  screen.  You  may  adjust  the  sound  volume  by  using  the  slide  bar  on  the  audio  broadcasting  icon.  You  may  dial  into  the  call  by  dialing  650-­‐479-­‐3208  and  using  access  660  355  419.  Need  other  assistance?  Please  contact  SIA  customer  service  at  [email protected].  The  presentation  will  be  available  48  hours  after  the    webinar.

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©2016  by  Crain  Communications  Inc.  All  rights  reserved.

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CWS  Council  Members  (partial  public  list)

VISA

©2016  by  Crain  Communications  Inc.  All  rights  reserved.

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Your  Guide  to  all  things  Council…..

Free  to  download  from  www.staffingindustry.com

©2016  by  Crain  Communications  Inc.  All  rights  reserved.

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Take  the  class.CCWP  is  the  only  accreditation  program  for  the                                                

CW  management  professional.

Pass  the  test.CCWP  certification  is  earned  by  taking  the  

class  and  passing  a  rigorous  certification  exam.  

Get  Certified.Join  an  elite  brand  of  industry  professionals  and  get  the  

respect  and  recognition  you  deserve.

©2016  by  Crain  Communications  Inc.  All  rights  reserved.

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©2016  by  Crain  Communications  Inc.  All  rights  reserved.

NEW  and  READY  TO  GO  This  February!CCWP  SOW  Management  Expert  Certification  Class

Date:   February  28th – March  1stLocation:   Dallas,  TexasClass  Length:   Two  DaysContent:   100  Question  Exam,  Participant  

Guide,  SOW  Management  Certification  Reference  Guide,  Class  Slides,  etc…

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Terminology

Free  to  download  from  www.staffingindustry.com

©2016  by  Crain  Communications  Inc.  All  rights  reserved.

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Who  We  AreStaffing  Industry  Analysts  is  the  global  advisor  on  staffing  and  workforce  solutions• Our  members  comprise  many  of  the  largest  regional,  U.S.  and  global  

staffing  firms  in  addition  to  representatives  from  all  parts  of  the  workforce  industry.

• Our  CWS  Council  membership  represents  over  $100  billion  in  annual  workforce  spend.

• We  are  a  trusted  advisor  providing  objective  research  within  the  workforce  ecosystem.

Founded  in  1989• Acquired  by  Crain  Communications  ($200M  media  conglomerate)  in  

2008,  headquarters  in  Mountain  View,  California  and  London,  England

• Comprehensive  and  vast  industry  and  advisory  service  experience  among  executive,  advisory  and  research  team

©2016  by  Crain  Communications  Inc.  All  rights  reserved.

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Today’s    speakers…

Stephen  M.  Clancy,  CCWP, Director  ,  Contingent  Workforce  Strategies,  Knowledge  and  Research,  Staffing  Industry  Analysts

Elizabeth  Rennie,  CCWP,  Global  Research  DirectorStaffing  Industry  Analysts

Moderator:  Adrianne  Nelson,  CCWP,  Director,  Global  Services  Staffing  Industry  Analysts

©2016  by  Crain  Communications  Inc.  All  rights  reserved.

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AGENDA

1. What  is  the  main  driver  of  Total  Talent  solutions?

2. What  continues  to  drive  Total  Talent  solutions?3. What  does  a  Total  Talent  solution  look  like?

4. Recommendations  on  how  to  start….5. Questions

©2016  by  Crain  Communications  Inc.  All  rights  reserved.

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What  is  the  main  driver  ofTotal  Talent  Solutions?

©2016  by  Crain  Communications  Inc.  All  rights  reserved.

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72%  of  Global  CEO’s  Concerned  About  Availability  

of  Key  Skills

Source:  PwC  2016  US  CEO  Survey

©2016  by  Crain  Communications  Inc.  All  rights  reserved.

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The  Traditional  Answer:  Hire  a  Full  Time  Employee

©2016  by  Crain  Communications  Inc.  All  rights  reserved.

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Labor  Demand  Varies  Over  Time

Time

Payroll  $

Demand  Level

©2016  by  Crain  Communications  Inc.  All  rights  reserved.

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Traditional  Workforce

Time

Payroll  $

Idle/Layoffs

Idle/Layoffs

Demand  Level

Traditional  Workforce

The  Historical  Answer

©2016  by  Crain  Communications  Inc.  All  rights  reserved.

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Traditional  Workforce

Time

Payroll  $

Idle/Layoffs

Idle/LayoffsDemand  Level

Contingent

Contingent

Traditional  Workforce

The  More  Typical  Recent  Answer

©2016  by  Crain  Communications  Inc.  All  rights  reserved.

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Traditional  Workforce

Time

Payroll  $ Contingent

Demand  Level

Contingent

Traditional  Workforce

A  Minimal  Traditional  Workforce  Answer

©2016  by  Crain  Communications  Inc.  All  rights  reserved.

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Your  Workforce

22%

Source:  Staffing  Industry  Analysts:  Workforce  Solutions  Buyers  Survey  2016  – Consolidated  Average

Employed  Workforce                                                         Contingent  Workforce

78%

©2016  by  Crain  Communications  Inc.  All  rights  reserved.

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Contingent  Workforce  Growth

Source:  Workforce  Solutions  Buyers  Survey  2016  – North  America  -­‐ Contingent  share  of  workforce  2016

©2016  by  Crain  Communications  Inc.  All  rights  reserved.

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The  New  Answer  is  Not  So  Clear

Traditional  Employee?

Gig  Worker?

Independent  Contractor?

Offshore  or  Onshore?

Consultant?Contractor?

Temporary  Worker?

Freelancer?

Consultant?

Outsourced  Service?

Contingent  Worker?

Intern?

©2016  by  Crain  Communications  Inc.  All  rights  reserved.

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Degree  of  attachment  to  the  client  organization

Traditional  employment  

Internal  Temp  Workers/  Interns/  Seasonal  Workers

Agency  Temporary  Workers

Independent  Contractor

SOW  Consultant

Outsourced  Service

Traditional  Employment  with  an  indefinite  employment  relationship

More  attached Less  attached

A  Continuum  of  Work  Arrangements

©2016  by  Crain  Communications  Inc.  All  rights  reserved.

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Evolution  of  Procurement  Models  Supporting  Talent  Outcomes:  A  natural  convergence….  

MSP/PMO

Maturity  towards  outcomes Maturity  towards  outcomes

Decentralised

Preferred              supplier

Master  Vendor

TotalTalent

ACCQUSITION

Decentralised

Agencypreferredor  in-­‐house

RPO/TA

FLEXIBILITY  v  STABILITY

Contingent  Evolution Permanent  Placement  Evolution

©2016  by  Crain  Communications  Inc.  All  rights  reserved.

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Talent  Management  Decisions  Made  in  Workforce  Solution  Silos

Traditional  Employees

Recruiters,  Direct  Hire,  RPO

Managed  By:  HR

Outsourced  ServicesContingentTemps,  IC  &  SOW

Agencies,  MSP/  VMS,  Direct  IC’s

Consulting  &  Outsourcing  Firms

Managed  By:  HR  and/or  Procurement

Managed  By:  Procurement  

Other  Non-­‐Employed  Workers

Online  Staffing,  Offshore  Providers

Managed  By:  Various  Departments

Strategic  Workforce  Planning:                                        Minimal  Workforce  Mix  Optimization

©2016  by  Crain  Communications  Inc.  All  rights  reserved.

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What  continues  to  drive  Total  Talent  Solutions?

©2016  by  Crain  Communications  Inc.  All  rights  reserved.

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Days  of  abundant  labour  are  nearing  an  end

Source:  ManpowerGroup Talent  Shortage  Survey  2015

©2016  by  Crain  Communications  Inc.  All  rights  reserved.

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Ageing  Population

Source:  Ageing  Societies,  Steve  Beales,  Imperial  College  London

Number  of  People  of  Working  Age  (15-­‐64)  for  Each  Person  Aged  65+

11.75  working  people  to  one  aged  65+

8.5  working  people  to  one  aged  65+

3.9  working  people  to  one  aged  65+

©2016  by  Crain  Communications  Inc.  All  rights  reserved.

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Countries  experiencing  most  and  least  difficulty  filling  jobs  in  2015

Percentage  of  employers  having  difficulty  filling  jobs  in  2015

Source: ManpowerGroup Talent Shortage Survey 2015

Skills  Shortages

©2016  by  Crain  Communications  Inc.  All  rights  reserved.

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Source:  Eurostat,  ‘Unemployment  statistics’,  August  2016

Percentage  of  active  population  unemployed

©2016  by  Crain  Communications  Inc.  All  rights  reserved.

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More  openings  than  hires

0

1,000

2,000

3,000

4,000

5,000

6,000

Aug-­‐01

Dec-­‐01

Apr-­‐0

2

Aug-­‐02

Dec-­‐02

Apr-­‐0

3

Aug-­‐03

Dec-­‐03

Apr-­‐0

4

Aug-­‐04

Dec-­‐04

Apr-­‐0

5

Aug-­‐05

Dec-­‐05

Apr-­‐0

6

Aug-­‐06

Dec-­‐06

Apr-­‐0

7

Aug-­‐07

Dec-­‐07

Apr-­‐0

8

Aug-­‐08

Dec-­‐08

Apr-­‐0

9

Aug-­‐09

Dec-­‐09

Apr-­‐1

0

Aug-­‐10

Dec-­‐10

Apr-­‐1

1

Aug-­‐11

Dec-­‐11

Apr-­‐1

2

Aug-­‐12

Dec-­‐12

Apr-­‐1

3

Aug-­‐13

Dec-­‐13

Apr-­‐1

4

Aug-­‐14

Dec-­‐14

Apr-­‐1

5

Aug-­‐15

Dec-­‐15

Ope

nings/Hires

Openings Hires

Source:  US  Bureau  of  Labor  Statistics  &  Staffing  Industry  Analysts

©2016  by  Crain  Communications  Inc.  All  rights  reserved.

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©2016  by  Crain  Communications  Inc.  All  rights  reserved.

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How  to  attract  talent  in  this  kind  of  market?

©2016  by  Crain  Communications  Inc.  All  rights  reserved.

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There  is  a  growing  shortage  of  highly  skilled  workers  combined  with  a  surplus  of  medium-­‐skilled  workers  (source:  Boston  

Consulting  Group  analysis:    Talent  Gaps  by  2020  and  Beyond)

©2016  by  Crain  Communications  Inc.  All  rights  reserved.

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There  is  a  growing  shortage  of  highly  skilled  workers  combined  with  a  surplus  of  medium-­‐skilled  workers  (source:  Boston  

Consulting  Group  analysis:    Talent  Gaps  by  2020  and  Beyond)

Strategies  to  address  this  – look  to  the  recruitment  process  to  drive  strategic  talent  advantage  by  offering:  

• Using  digital  leadership  to  drive  employee  attraction  and  engagement

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Sale

s

Recr

uitin

gSales CoordinatorsLead Generation

Account Executives

Enterprise AE’sSales OpsMarketing

CRM

Recruiting Coordinators

SourcingRecruiters

Team LeadsRecruiting OpsEmployer Brand

ATS

Marketing  is  the  backbone  of  a  strong  sales  function

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Look  beyond  the  recruitment  process  to  drive  strategic  talent  advantage  by  offering:  

• Using  digital  leadership  to  drive  employee  attraction  and  engagement

• Unleash  hidden  talent  (internal  moves)  and  better  utilization  of  the  contingent  workforce  (temp-­‐to-­‐perm  conversions)  to  

fill  gaps

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Look  beyond  the  recruitment  process  to  drive  strategic  talent  advantage  by  offering:  

• Use  digital  leadership  to  drive  employee  engagement

• Unleash  hidden  talent  (internal  moves)  and  better  utilization  of  the  contingent  workforce  (temp-­‐to-­‐perm  conversions)  to  

fill  gaps

• Extend  the  pool:  invest  in  a  curated  talent  pool

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What  does  a  Total  Talent  solution  look  like?

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Levels  of  Total  Talent  Solution  Maturity  

54321

Level  of  Maturity

Solutio

n  Ap

proach

Strategic  Total  Workforce  Planning  (Strategic  Partner)

Strategic  Sourcing    (Strategic  Resourcing  Function)

Tactical  Sourcing  (Partnering  with  Hiring  Manager)

Transactional  Sourcing(Leveraging  Across  the  Supply)

Reporting  Only  (Enablement)

Program  DProgram  C

Program    B

Program  A

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Source:  Randstad  Sourceright

-­‐ Numerous  HR  and  VMS  products  that  don’t  have  “what  if  “  scenarios  

-­‐ Multiple  VMS  products  that  have  started  to  enable  multiple  views  of  candidates

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Already  have  an  RPO,  but  it  was  unable  to  keep  up  with  the  growing  needs  to  address  both  the  permanent  and  contingent  workforce  in  a  

holistic  way.  Competition  for  top  talent  was  fierce  in  its  industry  and  its  recruiting  partner  needed  to  have  capable  skills  in  managing  the  contingent  workforce,  as  well  as  the  permanent  

workforce.  The  organization  was  in  the  midst  of  financial  uncertainty  and  it  wanted  an  agile  and  scalable  solution  to  support  fluctuations  in  its  business.  

Integrated  end-­to-­end  talent  solution  supporting  ~1,000  hires/engagements  per  annum  

for  both  permanent  and  contingent  workforces

Onsite  talent  advisors  working  with  hiring  managers  to  

determine  the  best  type  of  talent  whether  it  be  permanent,  contingent,  contractor  or  

freelance

Increased  the  %  of  permanent  and  contingent  workers  

directly  sourced  

Employment  brand  strategies  that  supported  attracting  all  

worker  types  

Savings  of  £14.5  over  three  years  though  lower  reliance  on  agencies  and  better  economic  

returnsIncreased  client  and  candidate  satisfaction,  which  neared  100%.  

The  program  outperformed  SLA’s  and  produced  high-­quality  talent.Ability  to  support  growth  in  hiring  volumes  as  the  organization  doubled  in  three  years

Percentage  of  non-­supplier  filled  roles  was  at  87%  in  2015,  above  

the  SLA  target  of  80%HR  Business  partner  satisfaction  was  at  100%  in  2015,  above  the  

80%  minimumTime  to  hire  of  26  days  for  all  of  2015,  below  the  target  of  35  days

Source:  Randstad  Sourceright

Challenge Solution Result

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Inconsistency  with  technology  used  to  help  Hiring/Engagement  

Managers

‒  Consolidating  the  supply  chain

‒Lack  of  positive  candidate  experience  

‒  Lack  of  consistency  in  messaging,  and  leveraging  of  

brand  

Single  Total  Talent  Acquisition  delivery  team  supported  the  acquisition  of  

talent  for  all  forms  of  candidate  engagement  

across  permanent,  temporary  and  contractor  roles.  

Providing  on-­site  delivery  with  a  focus  on  widening  candidate  pools,  economies  of  scale,  shared  technologies  and  the  Hiring/Engagement    Manger  

experience.  It  used  an  off-­site  direct  

sourcing  team  to  support  the  on-­site  delivery  team,  allowing  for  a  more  “human  experience”.  Dedicated  direct  recruiter  

contact  rather  than  automated  email  portal.

Savings  of  £300k  through  proactive  sourcing  of  experienced  hires.

Cost  savings  of  £850k  through  the  consolidated  supply  chain  management  including  rate  management,  resulting  in  a  

reduction  of  23%  in  agency  fees.  

Agency  reliance  for  experienced  hires  is  now  less  than  10%.  

90%  candidate  satisfaction  scores  across  all  candidate  types,  realizing  95%  in  the  last  quarter,  2015.  

Hiring/Engagement  Managers’  experience  was  improved

Source:  Resource  Solutions

Challenge Solution Result

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Local  council  who  offered  social  care  service  had  ~80%  of  the  production  roles  were  

filled  with  contingent  workers—many  required  

training  and  were  susceptible  to  turnover.  

This  had  a  negative  effect  on  the  organization’s  bottom  line  because  it  led  to  inefficient  operations  with  gaps  and  inconsistencies  in  product  

production.

There  was  a  shortage  of  skilled  children  social  professionals

Permanent  and  temporary  recruitment  responsibility  given  to  one  vendor.  

Redefined  “quality”  and  developed  employment  

brand..

Built  recruitment  campaigns,  incl.  video  and  social.  

Performed  demographic  talent  mapping.  Initiated  a  temp-­to-­perm  conversions  including  

microsite  promoting  permanent  benefits,  distributing  literature,  running  workshops  and  

delivering  bespoke  assessment  centers,  as  well  as  streamlining  

temporary  pay  rates  and  transitioning  qualified  care  

workers  onto  day  rates,  whilst  implementing  a  pay  reduction

Reduced  hard-­to-­fill  social  care  vacancies  by  75%  over  9  months

Recruited  137  social  care  permanent  roles  at  an  average  of  98%  direct  fill  over  12  months

Reduced  reliance  on  agency  staff  from  40%  to  15%,  resulting  in  a  reduction  of  50%  in  staffing  costs  against  these  posts.  Over  six  years,  the  contract  has  accumulated  over  £2m  of  

savings

Average  time-­to-­hire  of  20  days  

Average  time-­to-­clear  (safeguarding)  of  15  working  days.

Source:  Capita

Challenge Solution Result

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Other  examples….look  further-­‐ Org  charting-­‐ Succession  planning-­‐ Company  structure,  manage  change

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Where  should  I  start?

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Total  Talent Solution  Strategy  Usage

Likely  to  be  seriously  explored  within  two  years,  (55%)

In  place  today,  (18%)

Not  planning  to  do  it,  (28%)

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1. Understand  talent/skill  needs  across  the    business

2. Understand  synergy  potential  – what  is  your  maturity  level  -­‐ so  that  you  are  maximizing  the  value  of  the  solution  offerings  across  different  workforce  classifications

Where  do  I  start……

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3. Discuss  with  supply  chain  partners  and  learn  what  the  competition  for  talentis  doing

4. Assess  if  a  total  talent          solution  approach  could  increase  your  talent/skill  resourcing  capability  in  your  business  through  engaging  with  stakeholders

Where  do  I  start……

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PeopleTeam  

Collaboration

ProcessProcess  Leverage

Technology Technology  Bridge

Review  all  aspects  of  delivery

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Total  Talent  Solutions:  Meet  a  Strategic  Need  thru  Tactical  Initiatives

Bi-­‐directional  Talent  Business  Initiatives

§ Leverage  Vetted/Known  Talent  Pools

§ Enhance  Employment  Brand

§ Conversions  on  Steroids

§ Enhance  Sourcing  Channels  and  TA  Cost-­‐Effectiveness

§ Leverage  “Silver”  Medalists

§ Enhance  Workforce  Visibility  (SWP)

Primary  Strategic  Goal:    TTM  =  Workforce  Mix  Optimization!

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Download  the  report

Other  useful  documents:• Total  Talent  Management• Mapping  the  Total  Talent  Management  Continuum• Regulatory  Drivers  of  TTM• Webinar:  May  11  2016:  How  to  Begin  the  Journey  towards  TTM

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Time  for  your  questions…

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NEW  and  READY  TO  GO  This  February!CCWP  SOW  Management  Expert  Certification  Class

Date:   February  28th – March  1stLocation:   Dallas,  TexasClass  Length:   Two  DaysContent:   100  Question  Exam,  Participant  

Guide,  SOW  Management  Certification  Reference  Guide,  Class  Slides,  etc…

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2016  Webinars

December  14,  2016   Contingent  Workforce  Policies  That  Stick

Upcoming  Webinars

• Copies  of  the  slides  and  a  link  to  the  audio  recording  will  be  distributed  to  all  attendees  within  48  hours  following  the  webinar

• A  replay  of  the  webinar  will  be  available  for  CWS  Council  Members  at  www.staffingindustry.com

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