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Valubell is a small plastic bell that can be distributed at events to enhance crowd atmosphere.Its chiming sound will bring the audience together, attract attention to the event and create strong memories for the user. Its lid can be lifted up to reveal the secret compartment. Attention will be drawn to the brand at the event itself, and the product can be retained as a unique souvenir.

bell

Branding Opportunities

Valubell will be targetted at attendees of festivals and other large scale events, aged 18 - 35. This is a lucrative audience in terms of brands who wish to attract the audience. These young adults may be making decisions about their homes, money and lifestyles, and thus large corporations would find appealing to these individuals highly desirable. Branding has been explored within this catergory, from banks and insurance companies to lifestyle companies.

As well as the suitability of Valubell to be branded by national and international corporations, another viable route would be that of charities. The benefit of Valubell is it is displayed to surrounding people at the event itself, as well as remaining visible to the user as a souvenir. Therefore perhaps it could be introduced in return for a donation to a charity, allowing people to celebrate the cause they have supported.

As well as the product simply being manufactured in the colour of the brand, a possible future opportunity for the product is redesigning the whole form to align with the company, and thus associate the product further with the brand. In this case, even the internal compartment could be omitted and become a 3D plastic version of the company logo that acts as a bell, and is retained for its novely, fun and associated memories.

Exploded ViewMaterials and costing

LID

Tooling £1258.00Samples £1.47 x 25 £36.75

10,000 units £0.90 ea100,000 units £0.86 ea

BASE

Tooling £3762.00Samples £1.52 x 25 £38.00

10,000 units £0.97 ea100,000 units £0.93 ea

TOP

Tooling £1731.00Samples £1.52 x 25 £38.00

10,000 units £0.98 ea100,000 units £0.94 ea

Total tooling £6751.00Total samples x25 £112.75 = £6863.75

20mm metal bell £0.091cm wide lanyard £0.24Pad printing £0.08 x 4 £0.32

100,000 units £3.38 ea

The pricing shown is as quoted by Protomold UK (in terms of tooling, samples and price per unit). These prices were defined in having a non-cosmetic finish on the non visible parts, and a low cosmetic finish on the outer. The material chosen will be HDPE which is available in a variety of colours.

The pad printing is £0.08 per imprint, and is priced to have four prints of the logo per product. To reduce cost this can be reduced. This was from Printon Plastics to keep the whole manufacture within the UK.

Standard components are encorporated to save cost sourcing and manufacturing the virgin materials. A 20mm diameter metal bell is used, as well as a 1cm thick woven lanyard. The total cost per unit is £3.38.

This exploded view demonstrates how the parts fit together. The use of a snap fit means the parts can disassemble for recycling, as well as eliminating an extra joining process. HDPE was chosen as the material to form the bell as it is lightweight, easy to mould, and flexible. Therefore the snap fittings will flex before they slot into place. The material is suitable for use outdoors, and will not tarnish under direct

sunlight or UV rays. The three plastic parts will be injection moulded, with two sliders being incorporated onto the base mould to make the undercuts possible. This increased cost for the tooling wil be offset by the high volume production. The cost per unit is £3.38, excluding tooling and origination.

Part No. Part name Material Manufacturing Finish Cost per unit

1 Lid HDPE Injection moulding Low gloss 0.86

2 Top half HDPE Injection moulding Low gloss 0.94

3 Bottom half HDPE Injection moulding Low gloss 0.93

4 Bell Standard component, bent from sheet metal 0.09

5 Lanyard Standard component, 1cm wide woven 0.24

- Company logo - Pad printing - 0.32

60

10

18 A

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10

7.5

60

8

19

2

R4

12

3

4

2

1

R10

18.

5

40

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A3

SHEET 1 OF 1SCALE:1:1

DWG NO.

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REVISIONDO NOT SCALE DRAWING

MATERIAL:

DATESIGNATURENAME

DEBUR AND BREAK SHARP EDGES

FINISH:UNLESS OTHERWISE SPECIFIED:DIMENSIONS ARE IN MILLIMETERSSURFACE FINISH:TOLERANCES: LINEAR: ANGULAR:

Q.A

MFG

APPV'D

CHK'D

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Dimensions in mm