1512 inverted innovation

1. Idea Insights from GNPS Inverted Innovation Part 1 of 4 Episode 15-12 www.globalnpsolutions.com/idea-incubator/ 1 2. Idea Insights from GNPS Innovations are Not Inventions Inventors work to improve existing systems Innovations cover multiple solutions to problems Markets, technologies, and products Innovations solve: Market-based problems Create interesting customer value proposition Generate profit for the firm www.globalnpsolutions.com/idea-incubator/ 2 3. Idea Insights from GNPS Innovation Strategy Strategy = mission, vision, values How will firm compete in its chosen industry Traditional Innovation Strategy Who are existing customers? Why do they prefer our products over competitors? What products will we offer them? Sustaining innovation strategy okay if no outside threats www.globalnpsolutions.com/idea-incubator/ 3 4. Idea Insights from GNPS Inverted Innovation Reverses traditional strategy framing 1. WHAT 2. WHY 3. WHO Disruptive approach to strategy Additional references: http://www.globalnpsolutions.com/services/npd-resources/open-access/inverted-innovation-strategy/ http://www.globalnpsolutions.com/services/npd-resources/open-access/inverted-innovation-sequel/ Idea Incubator series continues. www.globalnpsolutions.com/idea-incubator/ 4 5. Idea Insights from GNPS For More Information See the full post at the Idea Incubator Blog www.globalnpsolutions.com/idea-incubator/ Free registration Contact me! 1-281-280-8717 [email protected] 2323 Clear Lake City Blvd., #180-177 Houston, TX 77062 www.globalnpsolutions.com/idea-incubator/ 5 Click here