15.09.10 'Making the most of your E-Marketing'

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World Wide Web – The World Wide WHY!

Vast Market Opportunity

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6.5 Bn

1.5 Bn

46m

It’s all about size

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World Wide Web – The World Wide WHY!

Lots of money spent online

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£88 Bn

£121 Bn

It’s all about size

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0

20

40

60

80

100

120

140

2005 2006 2007 2008 2009 2010

£ B

n

20.429.8

46.6

64.3

88

121

Source IMRG

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World Wide Web – The World Wide WHY!

New ways of working means

People spend more and more time online

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PCLaptopNetbookiPadiPhoneSmart PhoneWiFi3G4G

World Wide Web – New Ways of Working

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Average iPhone app downloaded 100,000 times

Stephen fry releases new book as hard back, eBook AND iPhone App

World Wide Web – New Ways of Working

Samsung Debuts “The Tab”

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Less Paper

Less Travelling

Less Carbon

IYRE = Improve Your Resource Efficiency

World Wide Web – New Ways of Working

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The route to your website

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Online Networking - Why

Reach new audiences

Communicate with existing clients

500m regular users

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Business Networks

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Business Networks – 6 Degrees of Separation

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Why Business Networks?

75 millionregistered professional users

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Viral Marketing – How & Why

20

40020 x 20

400 x 20 8000

8000 x 20 160,000

160,000 x 20 3.2m

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Britain’s Got TalentSusan Boyle

Over 70m viewings in 1 week

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Video Marketing

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Video Marketing

• YouTube – 2Bn videos watched………..DAILY

• Video results appearing in Google Search

=You’ve been framed!

Business Opportunity 2nd most searched site on the internet

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Email Marketing

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Why Email Marketing?

It’s Not Expensive

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Why Email Marketing?

It’s Effective

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Blogging – Where

www.blogger.com

www.wordpress.com

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TWITTER

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Online Networking - Why

Reach new audiences

Communicate with existing clients

145m regular users

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What’s Over the Horizon?

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Location Marketing

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An explosion in Tablets

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Location Marketing

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Find out more

30 September, Swindon, Guerrilla e-Marketing

07 October, Mitcheldean, SEO

21 October, Wiltshire, SEO

04 November, Clevedon, SEO

www.businesslink.gov.uk/southwest

0845 600 9966

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Andy Poulton

Business Link

M: 07966 547146

E: [email protected]

Thank You