@clarashih ` HEARSAY LABS Business in The Facebook Era Preparing for a New Kind of Customer Relationship Clara Shih Author of The Facebook Era
15.07.2010 Opening Keynote Clara Shih Hearsay Labs
May 19, 2015
Werbeplanung.at Summit 10
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
@clarashih ` HEARSAY LABS
Business in The Facebook Era
Preparing for a New Kind of Customer Relationship
Clara ShihAuthor of The Facebook Era
@clarashih ` HEARSAY LABS
Follow along
@werbeplanung@clarashih
http://facebook.com/thefacebookera
@clarashih ` HEARSAY LABS
Welcome to The Facebook Era
facebook475M users22B minutes a day
linkedin& twitter50M each
@clarashih ` HEARSAY LABS
Facebook usage in Austria has increased 38% YTD
In Austria, Facebook is the most popular social network (followed by sms.at and MySpace)
@clarashih ` HEARSAY LABS
Facebook is global and mainstream
@clarashih ` HEARSAY LABS
Social media is a top focus for business
73.5% of companies consider social media a top priority for 2010.
—CMO Survey, February 2010
@clarashih ` HEARSAY LABS
Today
Psychology of Facebook
5 Business Use Cases
Future of the Social Graph
@clarashih ` HEARSAY LABS
the psychology of facebook
@clarashih ` HEARSAY LABS
Facebook has become the template for our online identity
@clarashih ` HEARSAY LABS
Facebook Open Graph extends identity across the Web
@clarashih ` HEARSAY LABS
Meanwhile, user expectations have changed
@clarashih ` HEARSAY LABS
People trust friends most
@clarashih ` HEARSAY LABS
5 exciting business use cases
@clarashih ` HEARSAY LABS
1. Faceconnector: bringing social to CRM
First business application on Facebook – developed by Todd Perry and me in 2007
@clarashih ` HEARSAY LABS
2. Hypertargeted , social marketing
@clarashih ` HEARSAY LABS
3. Social crowdsourced customer service
@clarashih ` HEARSAY LABS
4. Replacing your (small business) website
@clarashih ` HEARSAY LABS
5. You can even order pizza on Facebook!
@clarashih ` HEARSAY LABS
future of the social graph
@clarashih ` HEARSAY LABS
Evolving our metrics
Social CLV = CLVold + Word-of-mouth referrals + Customer support cost savings + Sales resulting from idea contributions
@clarashih ` HEARSAY LABS
Protecting our privacy
@clarashih ` HEARSAY LABS
Please stay in touch
Clara ShihCEO, Hearsay Labsfacebook.com/[email protected]
Featured in The New York Times
Used as a textbook at Harvard Business School
Book signing during cocktail reception
Related Documents
