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Muder Chiba 15 MARKETING RESEARCH ARCHETYPES Statutory Disclaimer: None of these represent any person living or dead that I know, fully !!
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Page 1: 15 Marketing Research Archetypes

Muder Chiba

15

MARKETING

RESEARCH ARCHETYPES

Statutory Disclaimer: None of these represent any person living or dead that I know, fully !!

Page 2: 15 Marketing Research Archetypes

The Grand Patriarch

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Page 3: 15 Marketing Research Archetypes

The Nerdy Cruncher

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Page 4: 15 Marketing Research Archetypes

The MachiavellianMaster

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Page 5: 15 Marketing Research Archetypes

The Guru

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The Nerve-Wracked Minion

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Page 7: 15 Marketing Research Archetypes

The Serendipitous Gypsy

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Page 8: 15 Marketing Research Archetypes

The MBE*

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*Management by Excel sheet

Page 9: 15 Marketing Research Archetypes

The Communicative Sleaze Ball

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The Cubicle Farm Dweller

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Page 11: 15 Marketing Research Archetypes

The Woolly Quant

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The Grandstanding Diva

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Page 13: 15 Marketing Research Archetypes

The Debonair Dude

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Page 14: 15 Marketing Research Archetypes

The Invisible Lurker

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Page 15: 15 Marketing Research Archetypes

The Dictatorial Waif

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Page 16: 15 Marketing Research Archetypes

The Future Shaper

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Page 17: 15 Marketing Research Archetypes

Cockpit Kirk

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On the Managerial Grid !

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Pe

op

le o

rie

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Performance Orientation1,1

9,99,1

1,9

Guru

Waif

Patriarch

Cruncher

Gypsy

MBE

Minion

Sleaze

Kirk

Dweller

Woolly

MMDiva

Dude

Shaper

The 16th one is the Invisible Lurker

Page 19: 15 Marketing Research Archetypes

Igniting Insight

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