15 Facebook Tips in 15 Minutes

WHAT STARTS HERE CHANGES THE WORLD

15 Facebook Tips in 15 Minutes

Nyleva Corley | Samantha StilesOffice of Public Affairs

Social Media CollaborativeFacebook Bootcamp

Feb. 16, 2011


1. Stake your claim.

• Register a username for your Page.• You only need 25 fans.• Pick a name that’s easy to remember.


2. Be an admin like never before.

• Navigate Facebook as your Page and interact with other Pages in a more official capacity.



3. Plan it out, and with others.

• Create a conversation calendar.• Recruit multiple admins.• Use news pegs or trending topics.



4. Show off your content.

• Engage your audience with clickable links, photos and videos.

• Drive traffic back to your Web site.


5. Move beyond the Like button.

• Ask a question.• Post a poll, quiz or contest.• Add an event.



6. What to say and how to say it.

• Decide on a tone.• Keep it real.



7. Don’t write a novel.

• Keep updates short and pithy.• Readers will skim over posts that are too

wordy.


8. We’re not Justin Bieber.

• Ten posts a day is too many, and once a month is too few.

• We usually post once a day.


9. Be nice and give shout-outs.

• Route traffic to your favorite pages with hyperlinks.

• Compliment your colleagues or fans in posts.



10. You have options.

• Expand or hide comments by default.• Disallow fan posts and pictures to your wall.• The new spam filter can help.


11. Protect your sandbox.

• Write and post a moderation policy.• It’s OK to ask commenters to play by your

rules.



12. Don’t fear negativity.

• Engage with your readers and help steer the conversation.



13. Play favorites.

• Use Likes to promote your favorite Pages.• We’ve listed 109 UT Pages.• Stay up-to-date with these Pages in your news

feed.



14. Customize a tab or two.

• Use custom “tabs” for special announcements or promotions.




15. You can judge a Page by its cover.

• Engage your graphic designer for a knockout profile image.

• Build identity consistency across your social media channels.

• Stay tuned to the 11:15 a.m. session for more.



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15 Facebook Tips in 15 Minutes

Documents

favorite pages

ut pages

fan posts

page owners

offensive content

use news pegs

facebook tips

moderation policy