1.5 Everyone's a Fundraiser: Helen Woodward Animal Shelter - Mike Arms

Helen WoodwardHelen WoodwardAnimal CenterAnimal Center

Everyone’s a fundraiserEveryone’s a fundraiser

By Mike ArmsBy Mike Arms

Fundraising PrinciplesFundraising Principles

• Direct MailDirect Mail• Donor Recognition EventsDonor Recognition Events• Recognition OpportunitiesRecognition Opportunities

•Donor BoardDonor Board•NewsletterNewsletter

• Cultivating DonorsCultivating Donors•Database ManagementDatabase Management•Personal ContactPersonal Contact

• EventsEvents

Direct MailDirect Mail

• Program PitchProgram Pitch• Creating PackageCreating Package• Acquisition vs. UpgradeAcquisition vs. Upgrade• Selecting ListsSelecting Lists• EvaluationEvaluation

Direct Mail PiecesDirect Mail Pieces

CoinsCoins

BBooookkmmaarrkkss

Luggage TagsLuggage Tags

Donor SurveysDonor Surveys

Donor SurveysDonor Surveys

Donor SurveysDonor Surveys

Special EventsSpecial Events

• Surf Dog Surf-A-ThonSurf Dog Surf-A-Thon• HOPE TelethonHOPE Telethon• Puppy Love RunPuppy Love Run• Rummage SaleRummage Sale

Surf Dog Surf-A-ThonSurf Dog Surf-A-Thon

Pawabunga!Pawabunga!

HOPE TelethonHOPE Telethon

HOPE TelethonHOPE Telethon

• VideoVideo

• Giving LevelsGiving Levels

how your company can help

Sponsorship Opportunities

Helping people with special challenges

Orphaned cats and dogs finding a safe haven

Parents and Children learning about sharing the earth

Educating Shelters about the business of saving lives

Sponsorship packages

HOPE Diamond Sponsorship (one)Company will receive:• 120 total seconds of air time (all on-air segments must have prior approval from HWAC)

• Three on-air two-minute matching game segments where your company logo will be featured on screen as matching all the calls up to a certain dollar amount during that three minute period

• One on-air introduction of company representatives and check presentations

• On-air mentions during all four hours

• Company logo displayed on screen, in logo thank you montage each hour

• Company logo displayed on phone bank while representatives in company logo t-shirts answer phones for 2 hours (if your staff is not available volunteers provided by HWAC will fill in)-10 representatives maximum

• Company logo displayed on Tote Board for four hours

• Full page advertisement in HWAC’s Companion newsletter

• Recognition on Center’s website www.animalcenter.org with link to your website

Approximate GRP’s 265,000Total Donation $35,000

Sponsorship packages

HOPE Emerald Sponsorship (two)Company will receive:• 90 total seconds of air time (all on-air segments must have prior approval from HWAC)

• Two on-air two-minute matching game segments where your company logo will be featured on screen as matching all the calls up to a certain dollar amount during that two-minute period

• One on-air introductions of company representatives and check presentations

• Company logo displayed on Tote Board for four hours

• Company logo displayed on screen, in logo thank you montage each hour

• Company logo displayed on phone bank while representatives in company logo t-shirts answer phones for one hour ( if your staff is not available volunteers provided by HWAC will fill in) - 10 representatives maximum

• On-air mentions for three hours

• Logo displayed on-screen at the top for three hours

• Full page advertisement in HWAC’s Companion newsletter

• Recognition on Center’s website www.animalcenter.org with link to your website

Approximate GRP’s 225,000Total Donation $25,000

Sponsorship packages Gold Sponsorship (four)

Company will receive:• 30 total seconds of air time (all on-air segments must have prior approval from HWAC)

• One on-air two-minute matching game segment where your company logo will be featured on screen as matching all the calls to a certain dollar amount during that three minute period

• Company logo displayed on phone bank while representatives in company logo t-shirts answer phones for 1 hour

( if your staff is not available volunteers provided by HWAC will fill in) - 10 representatives maximum

• On-air mentions for one hour

• Logo displayed on-screen at the top for one hour

• Company logo displayed on screen, in logo thank you montage each hour

• Half page advertisement in HWAC’s Companion newsletter

• Recognition on Centers website www.animalcenter.org with link to your website

Approximate GRP’s 85,000Total Donation $5,000

Sponsorship packages Bronze Sponsorship

Company will receive:• Company logo displayed on screen during one Sponsor Spot• Sponsorship of one taped segment• Eighth page advertisement in HWAC’s Companion newsletter• Recognition on Center’s website www.animalcenter.org with link to your website

Approximate GRP’s 20,000Total Donation $1000

Friend of the Center

Company will receive:• Company logo displayed on screen during one Sponsor Spot• Pledge read on air• Recognition in HWAC’s Companion newsletter

Approximate GRP’s 10,000Total Donation $500

Associate

Company will receive:• Pledge read on-air• Recognition in HWAC’s Companion newsletter

Approximate GRP’s 5,000Total Donation $250

Puppy Love Run/WalkPuppy Love Run/Walk

Puppy Love Run/WalkPuppy Love Run/Walk

Puppy Love Run/WalkPuppy Love Run/Walk

Puppy Love Run/WalkPuppy Love Run/Walk

Wags to Riches: Wags to Riches: Rummage SaleRummage Sale

Wags to Riches: Wags to Riches: Rummage SaleRummage Sale

Wags to Riches: Wags to Riches: Rummage SaleRummage Sale