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Using Computer Technology In Small Business
Information & The Small Information & The Small BusinessBusinessComputer’s Effect Computer’s Effect On Small BusinessOn Small BusinessE-Commerce & E-Commerce & Small BusinessSmall Business
Ch
apte
r
15
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15-2McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved.
Basic Computer SoftwareBasic Computer Software
Word ProcessingWord Processing
E-MailE-Mail
AccountingAccounting
Inventory/Point-Of-SaleInventory/Point-Of-Sale
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15-3McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved.
Examples Of SoftwareExamples Of Software
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15-4McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved.
FreewareFreeware
Open OfficeGoogle Apps/DocsMS Accounting ExpressWord Press BlogGmailGmail
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15-5McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved.
Other ToolsOther Tools
Constant ContactConstant ContactGoogle AnalyticsGoogle AnalyticsPaypal/Google CheckoutPaypal/Google CheckoutTop Ten ReviewsTop Ten ReviewsMyFax.comMyFax.comPayrollPayroll
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15-6McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved.
ManagementManagementInformation SystemInformation System
InputInput
CollectCollect
RecordRecord
ProcessProcess
ReportReport
ConvertConvert
InputInput
ManualManual
ComputerComputer
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15-7McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved.
Information UsesInformation Uses
Plan A Course Of ActionPlan A Course Of Action
Meet ObligationsMeet Obligations
Control ActivitiesControl Activities
Satisfy Government RegulationsSatisfy Government Regulations
Evaluate PerformanceEvaluate Performance
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15-8McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved.
Checklist For MIS NeedsChecklist For MIS Needs
Type Of BusinessType Of BusinessBusiness SizeBusiness SizeTypes Of Types Of
Information Information NeededNeeded
Location(s)Location(s)Transaction Transaction
VolumeVolume
Current SystemCurrent System
Trouble AreasTrouble Areas
Potential NeedsPotential Needs
ApplicationsApplications
Skills AvailableSkills Available
Proposed BudgetProposed Budget
Time FrameTime Frame
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15-9McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved.
Computer HardwareComputer HardwareDesktopDesktopLaptopLaptopPersonal Data Personal Data Assistants (PDAs)Assistants (PDAs)Flexible Display UnitFlexible Display UnitCell PhoneCell PhoneCameraCameraRadio Frequency TagsRadio Frequency Tags
Ryan McVay/Getty Images
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15-10McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved.
Computer/SoftwareComputer/Software
RepetitiveRepetitiveHigh VolumeHigh VolumeQuantitativeQuantitative
UnstructuredUnstructured
Open-EndedOpen-Ended
Does WellDoes Well Does PoorlyDoes Poorly
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15-11McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved.
InternetInternet“…“…a collection of computers and a collection of computers and computer networks linked together computer networks linked together
to receive and distribute information to receive and distribute information around the world.”around the world.”What is Web 2.0? What is Web 2.0?
How is it relevant to small business?How is it relevant to small business?
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15-12McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved.
Technology &Technology &Potential ProblemsPotential Problems
Require Added SecurityRequire Added SecurityGuards/Emergency PowerGuards/Emergency Power
Access Control/HackersAccess Control/Hackers
Backup FilesBackup Files
Antiviral ProgramsAntiviral Programs
Antispam FiltersAntispam Filters
Anti SpywareAnti Spyware
Jason Reed/Getty Images
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15-13McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved.
Other Technology IssuesOther Technology Issues
Overcoming Reluctance To Use Overcoming Reluctance To Use TechnologyTechnology
ChoosingChoosing•SoftwareSoftware
•Hardware/NetworkHardware/Network
Employee TrainingEmployee Training
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15-14McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved.
Sources OfSources OfInformation AssistanceInformation Assistance
Computer Stores/ConsultantsComputer Stores/ConsultantsFriends/Peers, User Friends/Peers, User Groups, Bulletin Boards, Groups, Bulletin Boards, Seminars & WorkshopsSeminars & Workshops
Magazines/Books/LibrariesMagazines/Books/LibrariesPromotional MaterialPromotional MaterialIndustry AssociationsIndustry AssociationsGovernment/SCORE/SBAGovernment/SCORE/SBA
Ryan McVay/Getty Images
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15-15McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved.
E-Commerce AttributesE-Commerce Attributes
Exchange Of Exchange Of Digital InfoDigital InfoTechnology EnabledTechnology EnabledTechnology MediatedTechnology MediatedSupportive ActivitiesSupportive Activities
Royalty-Free/CORBIS
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15-16McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved.
Categories Of E-CommerceCategories Of E-Commerce
B2BB2B C2BC2B
B2CB2C P2PP2P
Business Originating From…Business Originating From…
BusinessBusiness ConsumersConsumers
An
d S
elli
ng
To
…A
nd
Sel
lin
g T
o…
Co
ns
um
ers
Co
ns
um
ers
B
us
ine
ss
Bu
sin
es
s
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15-17McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved.
Internet Marketing Internet Marketing CycleCycle
1. Frame Opportunity1. Frame Opportunity 2. Formulate Strategy2. Formulate Strategy
3. Design Experience3. Design Experience
4. Craft Interface4. Craft Interface
5. Design Program5. Design Program
6. Leverage Information6. Leverage Information
7. Evaluate Program7. Evaluate Program
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7Cs Of Customer Interface7Cs Of Customer Interface