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15-1
Managing Demand andCapacity
The Underlying Issue: Lack of Inventory Capability Capacity Constraints Demand Patterns Strategies for Matching Capacity and Demand Yield Management: Balancing Capacity Utilization,
Pricing, Market Segmentation, and Financial Return
Waiting Line Strategies: When Demand and Capacity Cannot Be Matched
Objectives for Chapter 15:Delivering Service Through Intermediaries
Explain the underlying issue for capacity-constrained services: lack of inventory capability.
Present the implications of time, labor, equipment, and facilities constraints combined with variations in demand patterns.
Lay out strategies for matching supply and demand through (a) shifting demand to match capacity or (b) adjusting capacity to meet demand.
Demonstrate the benefits and risks of yield management strategies in forging a balance among capacity utilization, pricing, market segmentation, and financial return.
Provide strategies for managing waiting lines for times when capacity and demand cannot be aligned.