- 1. 1 Dissertation Studying factors affecting the intention of
shopping electronics online Table of Content Table of Content
..................................................................................................................................1
List of Figures4 List of Tables 5 ABSTRACT 7 Chapter 1.
Introduction..................................................................................................................9
1.1 Rationales for Chosen
Topic........................................................................................9
1.2 Research Background
................................................................................................10
1.3 Research Aim and
Objectives....................................................................................11
1.4 Research Significant
..................................................................................................12
1.5 Research Approach
....................................................................................................13
1.6 Research Structure
.....................................................................................................13
Chapter 2. Literature
Review.......................................................................................................15
2.1 OVERVIEW OF E-COMMERCE
............................................................................15
2.1.1 Definition of E-commerce:
..........................................................................................15
2.1.2 The components of E-commerce:
................................................................................16
2. 2.1.3 Types of
E-commerce:.................................................................................................18
2.1.4 Business types of
E-commerce:...................................................................................19
2.1.5 Payment in
E-commerce..............................................................................................20
2.1.6 The role of E-commerce
..............................................................................................22
2.1.7
Summary......................................................................................................................27
2.2 OVERVIEW OF ONLINE
SHOPPING....................................................................28
2.2.1 Definition of online shopping
service..........................................................................28
2.2.2 Payment term and delivery
..........................................................................................28
2.2.3 MODELS OF RELATED
THEORY...........................................................................29
2.3 CONSTRUCTION OF THEORY AND ASSUMPTION
MODEL..........................35 2.3.1 Theoretical modeling
...................................................................................................35
2.3.2 Hypothesis
Development.............................................................................................37
2.4
Summary....................................................................................................................40
Chapter 3. Research Methodology
..............................................................................................41
3.1 RESEARCH
DESIGN...............................................................................................41
3.2 PRELIMINARY SCALE MEASUREMENT CONSTRUCTION
...........................41 3.3 QUALITATIVE
RESEARCH...................................................................................46
3.3.1 Implementation of qualitative
research........................................................................46
3.3.2 Results of the calibration scale in qualitative
study.....................................................47 3.4
QUALITATIVE
RESEARCH...................................................................................53
3.4.1 Pattern
design...............................................................................................................54
3.4.2 Data collection
.............................................................................................................54
3.4.3 Database
analysis.........................................................................................................55
3.4.4 Multivariate regression analysis
..................................................................................58
3.5 SUMMARY
OF.........................................................................................................60
Chapter 4. Results and Discussion
..............................................................................................61
4.1 CHARACTERISTICS OF TESTING SAMPLES
....................................................61 4.1.1
Identification of the services using online shopping for electronic
products ..............61 4.1.2 Information of the studied subject
...............................................................................64
4.2 TESTING THE RELIABILITY OF THE SCALES
.................................................65 4.2.1 Assessing
criteria
.........................................................................................................65
4.2.2 The analysis result of Crombach
Alpha.......................................................................66
4.3 ANALYSIS OF DISCOVERY FACTOR EFA
........................................................68 4.3.1
Evaluation
criteria........................................................................................................68
3. 3 4.3.2 Evaluation result
..........................................................................................................68
4.4 STUDY MODEL AFTER ASSESSMENT OF THE
SCALES................................71 4.5 VERIFICATION OF
RESEARCH MODLE AND HYPOTHESISES ....................72 4.5.1
Correlation analysis
.....................................................................................................72
4.5.2 Regression
Analysis.....................................................................................................74
4.5.3 Testing of the
hypothesises..........................................................................................77
4.6
DISCUSSION............................................................................................................80
4.6.1 Price expectation, Perceived
convenience:..................................................................80
4.6.2 Perceived ease of use
...................................................................................................81
4.6.3 Social influence
..........................................................................................................82
4.6.4 Perceived enjoyment
..................................................................................................82
4.6.5 Percieved
risk...............................................................................................................82
4.7
SUMMARY...............................................................................................................83
Chapter 5. Conclusions and Recommendations
..........................................................................85
5.1 SUMMARIES OF MAIN
RESULTS........................................................................85
5.2 IMPLICATIONS
.......................................................................................................87
5.2.1 Price expectations
........................................................................................................87
5.2.2 Perceived
convenience.................................................................................................89
5.2.3 Perceived
enjoyment....................................................................................................91
5.2.4 Perceived risk when using
...........................................................................................91
5.3 LIMITATIONS AND FURTHER
RESEARCH.......................................................92
Chapter 6.
Reflection...................................................................................................................94
Reference 96 APPENDIX A102 APPENDIX I: OUTLINE OF DUAL
DISCUSSION.............................................................102
APPENDIX II: THE SURVEY
QUESTIONNAIRE..............................................................108
4. List of Figures Figure 2-1 Model B2C
payments....................................................................................20
Figure 2-2 Theory of rational action
TRA......................................................................28
Figure 2-3 Theory of Perceived Risk
PRT......................................................................29
Figure 2-4 Technology Acceptance Model
TAM...........................................................29
Figure 2-5 E-commerce Adoption Model E-CAM
.........................................................30 Figure
2-6 Unified Technology Acceptance and Use Technology model
UTAUT.......31 Figure 3-1 Research process diagram
.............................................................................39
Figure 3-2 Research process diagram
.............................................................................40
5. 5 List of Tables Table 3-1 Statements about expected price
scale............................................................47
Table 3-2 Table to measure perceived convenience
.......................................................48 Table 3-3
Table of the scale of perceived ease of
use.....................................................49 Table
3-4 Table regarding the scale of social influence
.................................................50 Table 3-5 Table
of scale for measurement of perceived enjoyment
...............................50 Table 3-6 Table for the scale
speech of perceived
risk...................................................51 Table 3-7
Table of speech for the measurement of behavior
intention...........................52 Table 4-1 Forms of data
collection
.................................................................................60
Table 4-2 Recognition rate of online sales popular sites
................................................61 Table 4-3
Average time of a visit to online shopping for electronic
products................61 Table 4-4 Frequency of access to online
selling websites ..............................................62
Table 4-5 Statistics of the experience of using the
Internet............................................62 Table 4-6
Statistics of respondents by
gender.................................................................63
Table 4-7 Statistics of respondents by age
group............................................................64
Table 4-8 The analysis result of Cronbachs
Alpha........................................................65
Table 4-9 Listing of load factor at the second analysis EFA
..........................................68 Table 4-10 Summary
table of the theory in the resesarch
model....................................69 Table 4-11 Result of
Pearson correlation
analysis..........................................................70
Table 4-12 Analysis table of coefficients of independent factors in
multivariate regression
.............................................................................................................................73
6. Table 4-13 Summary of the testing results of the hypothesis
.........................................78 7. 7 ABSTRACT There are
two basic objectives in this research: (1) to identify factors that
influence the intention of using online electronics shopping, (2)
propose suggestions, recommendations for service suppliers in
designing function, services in order to meet consumers
requirements. The research is conducted through two stages which
are qualitative research and quantitative research. In qualitative
research, six factors are determined to have impact on the
intention of using online electronics shopping, including: (1)
perceived price, (2) perceived convenience, (3) perceived easy of
use, (4) perceived enjoyment, (5) social influence, (6) perceived
risk of products/services use. In the model the impact on the
intention of 3 demographic variables is also examined, which are
gender, income, and age. The quantitative research is conducted
through the questionnaire. Multiple regression analysis is used in
the research through SPSS 16.0 with the sample quantity of 467. As
can be seen from results of multiple regression analysis, the
research model is consistent with survey data, hypotheses are all
accepted. Hypotheses about factors: perceived price, perceived
convenience, perceived easy of use, social influence, and perceived
enjoyment have positive effect on the intention of use, which is
all accepted. Hypothesis of perceived risk of product use, which
has the negative impact on the use intention of online consumers,
is also accepted. Research results help service providers have
better understanding about factors that influence the use intention
of online consumers. This can be the orientation of design and
development of function, services meeting consumers requirements.
Besides, contributions have been made as scientific literature in
the sector of online shopping by building the theoretical model
explains factors affecting use intention of consumers in shopping
for electronic items. It is helpful in giving a better
understanding of Vietnam market for researchers. 8. Chapter 1.
Introduction In chapter 1, the necessity of the research is
presented, which states the objectives that the research aims at,
the research scope, and also the limitations and the structure of
the research. 1.1 Rationales for Chosen Topic Internet nowadays is
not only the communication network but also a global means of
transaction for consumers. With the rapid growth over the recent
years, internet has become the popular means for communication,
service and trade (Andriole, 2010). Internet has changed the
traditional way of shopping. Consumers are no longer bound to time
and place; they can shop products and services anywhere at anytime
(Ratchford et al., 2007). Taking the advantage along with the rapid
development of the internet in Vietnam, domestic consumers have
become familiar with online shopping. In Vietnam, by the end of
2012, there have been 68% of websites allow orders and 10.5% has
the online payment function (Ho and Chen, 2013). Goods introduced
on the website are relatively diverse and rich, in which there has
been a significant increase in the percentage of websites
introducing electronic products compared to previous years, from
32.6% in 2010 to 47.5% in 2011. This reflects the fact that for
electronic items, consumers have become familiar with the selection
of items and shops online, thus not having a website would be a
large disadvantage for firms doing business with this kind of item
(Mai and Tuan, 2012). In addition, in recent years, the ratio of
internet users has also increased rapidly. These statistics above
indicate that the growth of online shopping sites, especially
websites for electronic items has not been developed similarly with
the development of internet in Vietnam. Consequently, a study on
shopping for electronic items online is an essential need in
supporting firms to meet consumers demands. Although there have
been many theories, research models in the world now to explain
factors affecting behaviour and acceptance of internet users
shopping online, based on the data, until now, there has not been a
study finding the answers for matters related to the major factors
affecting the intention of using service to shop electronic items
online. Besides, the application of a theoretical model in the
world to Vietnam can be not 9. 9 appropriate due to the specific
conditions of economics, culture and society (Pham et al., 2013).
Therefore, it is necessary to study modern research model in the
world, based on the domestic studies recently in order to build a
consistent model for Vietnams conditions. The topic Studying
factors affecting the intention of shopping electronics online is
conducted to solve the issue. 1.2 Research Background Since
E-commerce came into being, it has quickly drawn public attention
as well as the business community and researchers (Hong and Zhu,
2006; Scupola, 2009; Grandn et al., 2011; Campbell et al., 2013).
Recent years, electronic trading is still a potential sector for
the expansion and development of the economy. E-commerce is the
huge resource which is impossible to be used up when it is
exploited as natural resources; moreover, in the era of extremely
fast information technology and telecommunications development, it
is getting increasingly richer and more diverse. In Vietnam,
e-commerce has started to emerge in recent years. However, the
growth is still modest. The matter here is why the availability and
application of e-commerce in Vietnamese firms are slow in the era
of explosive information technology today (Pham et al., 2011; Van
Huy et al., 2012). The actual state of application of information
technology and e-commerce of small and medium enterprises in
Vietnam: is very vague in understanding e-commerce. In a survey on
375 enterprises conducted by Department of Commerce, Ho Chi Minh
City University, there are 74% of enterprises using email, 88% of
enterprises using internet to seek for information. However, as
said by enterprises, they have had difficulties in applying
e-commerce in operation due to lack of understanding about product
information presentation, content edit, website operation and
system management such as server, bandwidth etc., the results from
survey on e-commerce of over 2,000 enterprises in 5 large cities by
VCCI in 2005 are very limited: 7.3% says do not know about
e-commerce, although the ratio of internet connection is high
(90%), ratio of having a website is low (71.1%), the majorities use
internet to send and receive email, not to assist business. These
figures above are really modest results and reflect the actual
state of application of information technology and e-commerce by
small and medium enterprises. 10. 1.3 Research Aim and Objectives
The objectives of this dissertation are as follows: To review the
suitability and application of e-business in Vietnam and in online
shopping of electronic products in Vietnam To identify factors
influence the intention of using online shopping of electronic
products in Vietnams customers. To propose recommendations,
suggestions for Mainetti Vietnam in design function and services
shopping online for electronic products to build effective
e-business strategy. 1.4 Research Significant Contributions have
been positively made theoretically and practically in the sector of
online shopping in Vietnam. Contribution to theory: E-commerce in
general and online shopping in particular are still new sectors in
Vietnam, thus it is necessary to have studies theoretically to
orient the practical activities. This study has contributed one
more scientific literature in the field of online shopping through
the building of a theoretical model to explain factors affecting
the intention of consumers in shopping online for electronics goods
in Vietnam. Contribution to the practice By determining factors
that influence the intention of using online shopping for
electronics items, electronics suppliers have been provided with a
more specific perspective of consumers in using online shopping.
Service suppliers can also take recommendations of the research as
references to strengthen their competitiveness in satisfying
consumers needs. A new research direction is provided to service
suppliers in implementing similar researches for other goods such
as book, movie Thus, online shopping service in the conditions of
Vietnam particularly and in developing countries generally can be
more complete. 11. 11 1.5 Research Approach The study is conducted
in two following steps: Step 1: preliminary research is conducted
through qualitative research study based on general theoretical
matters. Global e-commerce, models drawn from previous studies aare
combined with group discussion method to establish a questionnaire
to be used for the next formal research. Step 2: formal research is
conducted by quantitative method aiming at assessing people who
have done transaction or have the intention of doing e-commerce
under B2C form about factors that influence the trend of changes in
attitude towards using e-commerce in Vietnam The following
methodologies are used in the thesis: Data and statistics are
aggregated by statistical method, analysis, comparison and logical
reasoning in order to determine suitable results for Vietnams use.
Expert method is for reference about factors affecting and the
impact extent of factors on the trend of changes in attitude of
using e-commerce in Vietnam. Individual interview (survey with the
designed questionnaire) and statistics are processed with SPSS
(Statistical Package for Social Sciences). 1.6 Research Structure
The thesis consists of 5 chapters: Chapter 1: INTRODUCTION: in this
chapter, the necessity of the subject is presented, introducing
objectives, scope, also the limitations and the structure of the
research. Chapter 2: THEORETICAL BACKGROUND AND RESEARCH MODEL:
theoretical background, models and previous studies are introduced.
A research model can be built studying factors affecting the
intention of using online shopping for electronics items. Chapter
3: RESEARCH METHODOLOGY: the research methodology is presented and
scale is built and concepts in the model are also tested to see the
suitability and hypotheses are tested. 12. Chapter 4: RESEARCH
RESULTS: in this chapter, research results are shown including
description of data collected, scale assessment and test, testing
the suitability of the research model, testing hypotheses of
research model. Chapter 5: CONCLUSIONS AND RECOMMENDATIONS: main
results of the research are summed up, thus suggesting management
recommendations in the sector of online shopping for electronics
items. Additionally, in the thesis, contributions, limitations and
direction for the future research are also highlighted. This
document is provided by: VU Thuy Dung (Ms.) Manager Center for
Online Writing Resources Facebook :
https://www.facebook.com/vu.thuydung.5076 Email :
[email protected] Blogger :
http://assignmentsource.blogspot.com/ Website :
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APPENDIX A APPENDIX I: OUTLINE OF DUAL DISCUSSION Introduction Dear
Sir/Madam, As an MBA graduate student, currently, I am implementing
the disseration on the factors which influence behavior intention
to online purchasing service online shopping for electronic
products. Your kind spending some of your valuable time to answer
the below questions are highly appreciated. Your opinions will be
very precious to the study. Thank you very much for your kind
taking time and effort! Information filtering The below information
is employed to define whether the discussed subjective matches the
objective of the preliminary research or not. When the discussed
subjects have an observation at the stop decision, this object will
not be used for the performance of the preliminary study any more.
Below are the questions for filtering of information: (1) Have you
got a job yet? No, not yet Yes, already (2) How many years have you
been working? Less than 3 years of experience From 3 years of
experience above (3) Have you ever used the Internet? No Yes (4)
Have you ever heard about and known of online shopping for
electronic products 19. 19 service? No Yes (6) Do you happen to
know any websites which provide the service online shopping for
electronic products? No Yes (if yes, please help to define) (7)
Please kindly help to let us know which of the below age groups
that you belong to? Less than 22 years old Between 25 and 50 years
old More than 50 years old Discussion content The generalization
content in relation with the service online shopping for electronic
products (1) Do you happen to know which websites provide the
service online shopping for electronic products? As per your
opinion, how much is the popularity degree of such websites? (2)
Which websites using online shopping for electronic products
service that you have ever registered? Effeciency? Advantages and
disadvantages of those websites? (35) Have you ever given reference
to your friends, colleagues, family to take part in the use of any
service online shopping for electronic products on a website that
you felt interested? What was the reaction of your friends,
colleagues, family when they got introduced? (4) In your opinion,
which factors influence the behavior intention to use the service
online shopping for electronic products? (5) Do you think that,
price will be the issue the consumers will be aware of when using
the service online shopping for electronic products? What is your
opinion? 20. (6) Do you think that, the consumers will perceive the
convenience when using the service online shopping for electronic
products? What is your opinion? (7) Do you think that the ease of
use of the purchasing/sales website is the way the users will
perceive when using the online shopping for electronic products
service? What is your opinion? (8) Do you think that the users find
enjoyment when using the service online shopping for electronic
products? What is your opinion? (9) Do you think that the people
around you for example for family, friends, colleagues, etc. will
be influenced by the behavior intention to use the service online
shopping for electronic products of the users? What is your
opinion? (10) Do you think that the consumers will be aware/unaware
of the risk when participating in the usage of the service online
shopping for electronic products? What is your opinion? (11) Please
kindly say about the tendency to use the service online shopping
for electronic products in Vietnam? The content regarding the
analysis of the scale Employ below speeches to check the opinions
of the respondents who took part in the survey 1. Price
expectations when using the service online shopping for electronic
products: the degree of trust that the consumers do have in the
benefits of price that the service online shopping for electronic
products might bring to them. I can see that the service online
shopping for electronic products is beneficial to me in saving my
money. To use the service online shopping for electronic products
makes it easier for me to do a comparison of price. To use the
service online shopping for electronic products might help me to
buy the products at the cheapest price possible. 21. 21 2.
Expectations of convenience when using the service online shopping
for electronic products: the degree of trust of the consumer that
the service online shopping for electronic products will help them
to have more convenience than direct purchase of products at the
stores. I can see that the service online shopping for electronic
products is beneficial in the saving of my time. I can see that the
usage of the service online shopping for electronic products helps
them to find the information of the product faster. I can see that
the usage of the service online shopping for electronic products
helps to satisfy the demand of entertainment and helps to release
the stress of mine. I can see that the usage of the service online
shopping for electronic products helps me to buy products at
anytime. 3. Perceived ease of use of using service online shopping
for electronic products: The users feel that it is easy to perform
the usage of online shopping for electronic products service. It is
easy for me to study how to use the service of online purchasing of
electronic product I find that it is easy to use the service of
purchasing online of electronic products How to use the service
online shopping for electronic products is obvious and easy to
understand. It is easy for me to become a proficient user of using
the service online shopping for electronic products. 22. 4. Social
influence when using the service online shopping for electronic
products: The influences from the people around in the
encouragement as well as support to the user to use the service
online shopping for electronic products. Family (parents, siblings,
relatives) think that I should use online shopping for electronic
products Friends, colleagues, clients of mine are using the service
online shopping for electronic products and they introduce it to me
for using. The organization in which I am working, studying and
living encourage me to use the service online shopping for
electronic products 5. Perceived enjoyment when using the service:
Feel the enjoyment when using the service online shopping for
electronic products Surfing the Internet everyday is my hobby. I
have the hobby of accessing to the website with the online shopping
for electronic products service. I like the design and information
content on the online sales websites. 6. Perceived risk when using
the service: The degree of worry, confusion when using the service
online shopping for electronic products. I am afraid that online
shopping for electronic products does not have the functions and
efficiency as per the advertisement. I am afraid that my personal
information will be disclosed to the third party that I do not want
to. I am afraid about the safety of the payment as I might lose my
accounts and then lose my money. 23. 23 I am afraid that the usage
of online shopping for electronic products will be a waste of my
time and money yet brings no effectiveness. 7. Behavior intention
to use the service online shopping for electronic products: The
behavior intention to use the service online shopping for
electronic products to continue using (if they had already used) or
will be using (if they have not used yet) Intend to use (or
continue using) the service online shopping for electronic products
in the upcoming future I guess I will use (or continue using)
online shopping for electronic products service in the near future.
I will check to know how to become proficient user of online
shopping for electronic products in the upcoming future. I will
introduce to many other people to use online shopping for
electronic products service Sincerely thank you for your kind
taking time for the discussion. Wish you good health, happiness and
success in life! APPENDIX II: THE SURVEY QUESTIONNAIRE Dear
Sir/Madam, As an MBA graduate student, currently, I am implementing
the disseration on the factors which influence behavior intention
to online purchasing service online shopping for electronic
products. Your kind spending some of your valuable time to answer
the below questions are highly appreciated. Your opinions will be
very precious to the study. Thank you very much for your kind
taking time and effort! 24. Please kindly cross mark (X) directly
on the appropriate box with the selection 1. Please kindly advise
how long you have experience in using the Internet? (Select one
only) Under 1 year From 1 to 3 years From 3 to 5 years From 5- 7
years More than 7 years 2. Please kindly advise your duration of
using The Internet per day/on average (Select one only) Under 0.5
hour 0.5-2 hours 2-4 hours 4-6 hours Over 6 hours 3. Do you happen
to know any below online shopping for electronic products websites
(Might select multiple options) chodientu.vn megabuy.vn
123mua.com.vn ebay.vn amazon.com 5giay.vn Other: 4. Please kindly
advise your duration (on average)/1 time accessing to the online
shopping for electronic products websites? (Select one) Have not
used yet Under 10 minutes 10-30 minutes Over 30 minutes 5. Please
kindly advise your accessing times/month to online shopping for
electronic products in recent times (Select one) Have not used 1-2
times 3-5 times 6-10 times Over 10 times 25. 25 Below are the
statements of the factors affecting the behavior intention to use
online shopping for electronic products? Please indicate your level
of agreement with the statement by marking (X) in the appropriate
box. No Statement I Price expectation when using online shopping
for electronic products service 1 Price of the online electronic
goods is cheaper than in stores Totally disagree Disagree Neutral
Totally agree Agree 2 Using online shopping for electronic products
service helps me to compare rate more easily Totally disagree
Disagree Neutral Totally agree Agree 3 Using online shopping for
electronic products service helps me to save travelling time to go
see the products. Totally disagree Disagree Neutral Totally agree
Agree 4 Promotions on websites with service online shopping for
electronic products helps me to save money Totally disagree
Disagree 26. Neutral Totally agree Agree II Perceived convenience
when using online shopping for electronic products service 5 I can
see online shopping for electronic products service is beneficial
in saving my time Totally disagree Disagree Neutral Totally agree
Agree 6 I can see using online shopping for electronic products
service helps to me find information about product faster Totally
disagree Disagree Neutral Totally agree Agree 7 I can see using
online shopping for electronic products service helps me to buy
product at anywhere. Totally disagree Disagree Neutral Totally
agree Agree 8 You can see that using online shopping for electronic
products service helps me to buy product at anytime. Totally
disagree Disagree Neutral Totally agree Agree 27. 27 III Perceived
ease of use of the service online shopping for electronic products
9 Registration, purchasing and payment process of the service
online shopping for electronic products is quite simple to me
Totally disagree Disagree Neutral Totally agree Agree 10 I can
easily find my products when I use the service online shopping for
electronic products. Totally disagree Disagree Neutral Totally
agree Agree 11 The functions in the online shopping for electronic
products websites are obvious and easy to understand Totally
disagree Disagree Neutral Totally agree Agree 12 Using online
shopping for electronic products service helps me to easily compare
the technical specifications between the products. Totally disagree
Disagree Neutral Totally agree Agree 13 Family (parents, siblings,
family) think I should use online shopping for electronic products
service 28. Totally disagree Disagree Neutral Totally agree Agree
14 My friends, colleagues, clients use the service online shopping
for electronic products and they introduce me to use it Totally
disagree Disagree Neutral Totally agree Agree 15 The organization
where I am working and living supports me to use online shopping
for electronic products service Totally disagree Disagree Neutral
Totally agree Agree 16 Pulic media usually mentions online shopping
for electronic products so I joined and tried using Totally
disagree Disagree Neutral Totally agree Agree 17 You have the
enjoyment to access websites with online shopping for electronic
products service Totally disagree Disagree Neutral Totally agree
Agree 29. 29 18 I like to acess to websites with online shopping
for electronic products service to find scarce products. Totally
disagree Disagree Neutral Totally agree Agree 19 I like the design,
display on the website with online shopping for electronic products
service. Totally disagree Disagree Neutral Totally agree Agree 20
The promotions on the website online shopping for electronic
products are very attractive to me Totally disagree Disagree
Neutral Totally agree Agree IV Perceived risk related to online
shopping for electronic products service 21 I am afraid online
shopping for electronic products doesnt have the functions and
effectiveness as per the promotion Totally disagree Disagree
Neutral Totally agree Agree 22 I am afraid my personal information
will be disclosed to third party which I do not want to happen 30.
Totally disagree Disagree Neutral Totally agree Agree 23 I am
worried about the safety of payment as I might lose my account, and
lose my money Totally disagree Disagree Neutral Totally agree Agree
24 I am worried when it is a waste of time and money but brings no
effectiveness. Totally disagree Disagree Neutral Totally agree
Agree V Behavior intention to use online shopping for electronic
products service 25 I intend to use (or continue using) online
shopping for electronic products service in the upcoming time.
Totally disagree Disagree Neutral Totally agree Agree 26 I think I
will use (or continue using) online shopping for electronic
products service in the upcoming future Totally disagree Disagree
Neutral Totally agree Agree 31. 31 27 I will try to learn to become
a proficient user of using online shopping for electronic products
service in the upcoming time. Totally disagree Disagree Neutral
Totally agree Agree 28 I will refer to many other people to use
online shopping for electronic products service Totally disagree
Disagree Neutral Totally agree Agree Grouping information and
statistics 1 Gender: Female Male 2. Age group: Under 22 22-24 years
old 25-27 years old 28-30 years old 31-40 years old 3. Please
kindly advise your monthly income:: < 3 million from 3 to 5
million from 5 to 10 million > 10 million 4. Email: : 5. Full
name: 32. Sincerely thank you for your kind taking time for the
discussion. Wish you good health, happiness and success in
life!