May 06, 2015
Lead Now: Release Technophobia Claim Your Message
Holly Duckworth, CAE, CMP #wwl14 @hduckworth
CEO Leadership Solutions International
Technophobiafear or dislike of advanced technology or complex devices and especially
computers #wwl14 @hduckworth
#wwl14 @hduckworth
PLAY With Technology
Purpose & Policies#wwl14 @hduckworth
#wwl14 @hduckworth
Link new 30+ friends on Facebook
Live tweet 20 times to share excitement
Post blogs on Linked In
Build a Strategy
Technology Welcome Center
Did NOT - Use Vine For Videos
On site conference app
Live Stream Content
#wwl14 @hduckworth
Policies To Over Come!Technophobia
• Why - tools were selected
• How - tools will be used
• What the tool will be used
• Who can post
• Measurable Goals
• Reviewed often (every six months)
• Try one new tool every 6 mo or with a new project
Policies To Over Come!Technophobia & Claim Your Message
• Consistent Content as defined by the tool
It’s authentic quality content that build your technology presence
• Flexible
• Let go of tools that no longer help you
• Be willing to add new tools
#wwl14 @hduckworth
Leverage#wwl14 @hduckworth
#wwl14 @hduckworth
Authenticity
#wwl14 @hduckworth
YES!
#wwl14 @hduckworth
Magic At Magic Kingdom
• Beta Test First
• Wearable Technology
• Multipurpose (room key, park pass, restaurant reservations)
• Mobile applications
• Personalized with Name
#wwl14 @hduckworth
PLAY - With Technology
Purpose
Leverage
Authentic
Yes!
#wwl14 #empower @hduckworth
#wwl14 @hduckworth