pped up ABOUT , Zealous, nuts over, engrossed in, infatuated, Enthusiastic, An Appetite cinated, CURIOUS,fond OF, itching to, INTENT,Obsessed, Turned on BY, Purposeful, immersed, ape over focused, E namored, Curious, Crazy about, intent, ENCHANTED ,enthralled, F ired up,serious, eager, turned on BY bsorb, solve, question, WRESTLE, outthink, conceive, derive, understand, assimilate, You? envision, gauge, pick up, Ar st, correlate, lyrical, energetic, weigh, humorous, creative, check out, rationalize,intuit, gu UBATE, eloquent, POWERFUL recollect, dig, sort out, peppy, THINK through, surmise, concl 1400 W O R D S Words with the power to change your world. QUIT
As a marketing communications firm focused solely on content development, 1400 Words is frequently asked how the cost of professional copywriting stacks up against the bottom-line results. This presentation not only includes the measurable results of some of our favorite case histories — it also outlines the immeasurable benefits of building meaningful relationships with customers, clients, and employees.
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
pped up ABOUT, Zealous, nuts over, engrossed in, infatuated, Enthusiastic, An Appetite
cinated, CURIOUS,fond OF, itching to, INTENT,Obsessed, Turned on BY,Purposeful, immersed, ape over focused, Enamored, Curious, Crazy about, intent,ENCHANTED,enthralled, Fired up,serious, eager, turned on BYbsorb, solve, question, WRESTLE, outthink, conceive, derive, understand, assimilate, You? envision, gauge, pick up, Ar
UBATE, eloquent, POWERFUL recollect, dig, sor t out, peppy, THINK through, surmise, concl
Q U I T
And We Understand the Issues.
We know how to adapt your strategy, message, and “voice,” depending on whether your goal is to:
✔ Launch a product or business✔ Create or enhance a brand✔ Simplify message ✔ Create an experience✔ Build relationships✔ Generate sales✔ Build market share✔ Create a buzz
pped up ABOUT, Zealous, nuts over, engrossed in, infatuated, Enthusiastic, An Appetite
cinated, CURIOUS,fond OF, itching to, INTENT,Obsessed, Turned on BY,Purposeful, immersed, ape over focused, Enamored, Curious, Crazy about, intent,ENCHANTED,enthralled, Fired up,serious, eager, turned on BYbsorb, solve, question, WRESTLE, outthink, conceive, derive, understand, assimilate, You? envision, gauge, pick up, Ar
UBATE, eloquent, POWERFUL recollect, dig, sor t out, peppy, THINK through, surmise, concl
Q U I T
Words to Ponder
“The truth isn’t the truth until people believe you…and they can’t believe you if they don’t know what you’re saying…and they can’t know what you’re saying if they don’t listen to you…
and they won’t listen to you if you’re not interesting…and you won’t be interesting unless you say things imaginatively,
originally, and freshly.”
~ Bill Bernbach
Founder, CEO, Doyle Dane Bernbach Advertising
Advertising Hall of Fame
pped up ABOUT, Zealous, nuts over, engrossed in, infatuated, Enthusiastic, An Appetite
cinated, CURIOUS,fond OF, itching to, INTENT,Obsessed, Turned on BY,Purposeful, immersed, ape over focused, Enamored, Curious, Crazy about, intent,ENCHANTED,enthralled, Fired up,serious, eager, turned on BYbsorb, solve, question, WRESTLE, outthink, conceive, derive, understand, assimilate, You? envision, gauge, pick up, Ar
UBATE, eloquent, POWERFUL recollect, dig, sor t out, peppy, THINK through, surmise, concl
Ericsson
Challenge: Although well-known in Europe, Ericssonsuffered from low brand awareness in theU.S. During the telecom boom years, itstruggled for market share against severalU.S.-based competitors.
Strategy: A revolutionary, enclosed, 10,000-sq. ft.“Main Street” that captured and retainedattendees, and linked Ericsson technologyto the everyday needs of consumers.
Media: Booth graphics, supporting collateral, multimedia, and live performance within a revolving, 360-degree enclosed theater.
Results: Attendance beyond expectations, multipleindustry awards. Exhibitor magazinecalled our booth “The most memorable theater presentation across all industries.”Telephony magazine hailed it as “sensational” and “…a new standard in performance.”
✔ Launch a product or business✔ Create or enhance a brand✔ Simplify message ✔ Build relationships✔ Generate sales✔ Build market share✔ Create a buzz
pped up ABOUT, Zealous, nuts over, engrossed in, infatuated, Enthusiastic, An Appetite
cinated, CURIOUS,fond OF, itching to, INTENT,Obsessed, Turned on BY,Purposeful, immersed, ape over focused, Enamored, Curious, Crazy about, intent,ENCHANTED,enthralled, Fired up,serious, eager, turned on BYbsorb, solve, question, WRESTLE, outthink, conceive, derive, understand, assimilate, You? envision, gauge, pick up, Ar
UBATE, eloquent, POWERFUL recollect, dig, sor t out, peppy, THINK through, surmise, concl
LeBoeuf
Challenge: A formerly well-known but neglected brand of collector-quality pens was resurrected and re-introduced to the marketplace. Our dual challenge was to position the brand as one of highest quality and prestige while also generating sales.
UBATE, eloquent, POWERFUL recollect, dig, sor t out, peppy, THINK through, surmise, concl
Nokia
Challenge: Provide retailers who sell Nokia wirelessphones with training materials that willhelp their employees understand the features, benefits, and target customer ofthe company’s new offerings, and sell themmore effectively.
Media: Computer-based training, including product presentations, testing, and review mechanisms
Results: Our solutions were so effective, Nokiaimplemented them for all new phones.Additionally, the Society for TechnicalCommunications awarded our e-learningtop honors, calling it “engaging,” “effective,” “well thought out,” and “excellent overall.”
✔ Launch a product or business✔ Create or enhance a brand✔ Simplify message ✔ Build relationships✔ Generate sales✔ Build market share✔ Create a buzz
pped up ABOUT, Zealous, nuts over, engrossed in, infatuated, Enthusiastic, An Appetite
cinated, CURIOUS,fond OF, itching to, INTENT,Obsessed, Turned on BY,Purposeful, immersed, ape over focused, Enamored, Curious, Crazy about, intent,ENCHANTED,enthralled, Fired up,serious, eager, turned on BYbsorb, solve, question, WRESTLE, outthink, conceive, derive, understand, assimilate, You? envision, gauge, pick up, Ar
UBATE, eloquent, POWERFUL recollect, dig, sor t out, peppy, THINK through, surmise, concl
Blockbuster
Challenge: Provide the managers and employees ofBlockbuster stores with training materialsthat would be engaging, relevant, effective, and easy to use.
Media: Training posters, trainer manuals, role-playscripts, and employee pocket guides –sometimes for multiple markets withunique prices and parameters.
Results: Our approach to the training materials was deemed so effective, and the process ofworking with us so smooth, Blockbusterhas used us on numerous training initiatives.
✔ Launch a product or business✔ Create or enhance a brand✔ Simplify message ✔ Build relationships✔ Generate sales✔ Build market share✔ Create a buzz
pped up ABOUT, Zealous, nuts over, engrossed in, infatuated, Enthusiastic, An Appetite
cinated, CURIOUS,fond OF, itching to, INTENT,Obsessed, Turned on BY,Purposeful, immersed, ape over focused, Enamored, Curious, Crazy about, intent,ENCHANTED,enthralled, Fired up,serious, eager, turned on BYbsorb, solve, question, WRESTLE, outthink, conceive, derive, understand, assimilate, You? envision, gauge, pick up, Ar
UBATE, eloquent, POWERFUL recollect, dig, sor t out, peppy, THINK through, surmise, concl
Parker Guitars
Challenge: Rejuvenate a brand. Ten years ago Parkerrevolutionized the guitar industry with itshigh performance guitars. Over the yearshowever, their story had lost some of itsfocus. There was a disconnect betweenParker's me-too image and the astoundingquality and sound range of its guitars.
Media: New product brochure, educational hangtags, trade show support materials
Results: The new Parker materials increased dealer sign-ups, decreased dependency onin-store sales personnel, and resulted in an immediate 70% increase in sales.
✔ Launch a product or business✔ Create or enhance a brand✔ Simplify message ✔ Build relationships✔ Generate sales✔ Build market share✔ Create a buzz
pped up ABOUT, Zealous, nuts over, engrossed in, infatuated, Enthusiastic, An Appetite
cinated, CURIOUS,fond OF, itching to, INTENT,Obsessed, Turned on BY,Purposeful, immersed, ape over focused, Enamored, Curious, Crazy about, intent,ENCHANTED,enthralled, Fired up,serious, eager, turned on BYbsorb, solve, question, WRESTLE, outthink, conceive, derive, understand, assimilate, You? envision, gauge, pick up, Ar