1394 & XCL Cameras and Media Cybernetics Ilias Levis (Sony) Marc de Kanter (Media Cybernetics) September 2005.

1394 & XCL Cameras and Media

CyberneticsIlias Levis (Sony)

Marc de Kanter (Media Cybernetics)September 2005

Sony Confidential

Topics

• About Media Cybernetics

• Digital Camera Market

• Opportunities

• Products from Media Cybernetics

• Sales situations

• Availability

Sony Confidential

Who is Media Cybernetics

• Media Cybernetics Develops software for image capture, processing, analysis, display, and management.

• 10 Offices Worldwide

• More than 170 Worldwide Dealers

• More than 30 Value-Added Resellers

• More than 20 OEMs

• Part of Roper IndustriesRoper Industries, Inc

•(NYSE Symbol ROP)•Web Site http://www.roperind.com•24 Companies in Four Divisions•Revenue 1.21B

Sony Confidential

Digital Camera Market

• Stable market with many new opportunities (e.g. National Security).

• Customers are looking for systems rather then individual components.

• Software is becoming increasingly important to get the sale.

• Two market leaders looking to expand their business.

Sony Confidential

Digital Camera Market: Cameras

XCD-SX910XCD-SX9101/2 type CCD PS1/2 type CCD PS

1280 x 9601280 x 96015 frames/sec15 frames/sec

30 f/s with binning30 f/s with binning

XCD-X710XCD-X7101/3 type CCD PS1/3 type CCD PS

1024 x 7681024 x 76830 frames/sec30 frames/sec

50 f/s with binning50 f/s with binning

XCD-SX910UVXCD-SX910UV1/2 type CCD PS1/2 type CCD PS

1280 x 9601280 x 96015 frames/sec15 frames/sec

30 f/s with binning30 f/s with binning

High UV Sensitivity

Sony Confidential

Opportunities

• Compete in new markets for $1k-$3 digital cameras• Provide customers with ready to use and

programmable imaging system.• Offer large industrial (GE) and life science companies

(Pfizer) an enterprise solution• Provide advanced development environment and

support for custom application development.• Partner with other Roper companies to provide low

end imaging solutions.

Sony Confidential

What is Image Pro and IQ Studio• Image-Pro

– Advanced Image Capture– Wide range of Image Analysis tools – Interactive Image Archiving and Management– Workflow Management-Custom Toolbars– Auto-Pro Programming Language

• IQbase– Image Databasing and Informatics– Scaleable from Desktop to Enterprise– A New Paradigm for Image Analysis– IQcapture Native Driver and TWAIN Driver Support– VBA customizability

• IQstudio– Industry Standard Development Environment– Add Integrated Capture & Display– Save Time with Pre-designed GUIs– Supports Built-in Image Informatics Tools – Deploy with Run-time license options

Sony Confidential

Imaging Application Development

Analytical Imaging Applications

IQstudio Development Tools

InVivo Live Cell IQbase Enterprise DB

Camera Kits & Accessories

Image-Pro Family

Sony Confidential

IQbase Enterprise Databasing and Analysis

Easily store, manage and extract knowledge from your images and data. Collaborate effectively with your colleagues.

IQbase: Manages images and data assets- Storage of images with associated

data means never losing valuable research.

Drives discovery - Expose information hidden within individual images or across multiple images.

Facilitates collaboration - Share images and data via your network or the optional web browser.

Sony Confidential

IQstudio offers modern tools for fast image analysis application development.

IQstudio Development Products: IQstudio – Easy-to-learn interface for developing sophisticated

image analysis applications

IQCapture - Video and digital capture add-in for IQstudio developers

IQstudio-DICOM – Optional plug-in for medical imaging developers; file I/O, communications & databasing

IQstudio Application Development

Sony Confidential

Image analysis solutions for scientists and professionals in research, medicine, production and quality control.

Image-Pro Family Products: Image-Pro Plus - Powerful 2D and 3D image analysis software

with extensive measurement, analysis and customization features.

Image-Pro Bundles - Image-Pro Plus combined with advanced tools for microscope control, multi-dimensional imaging, deconvolution, and 3D rendering.

Image-Pro Family for Analysis

Sony Confidential

Sales situations

• Sales of boxed systems (Camera + Software)

• Sales of custom systems (C+S+Custom Development)

• Sales of development systems (C+S+ Development Environment)

• Sales of combination of the above

Sony Confidential

Support Structure

Sales SupportSales Support

Media CyberneticsMedia Cybernetics SonySony

Sales RepresentativesSales Representatives

Cameras

•Marketing support

•Sales support

•Application support

•Development support

•Technical support

Product and System development

Software and System Integration

• Marketing support

• Sales support

• Application support

• Development support

• Technical support

Sony Confidential

Image Capture with Media Cybernetics Applications

• Sony Camera Capture Driver for Image-Pro– Available 2006

• Image-Pro family

• IQbase

• IQstudio

• TWAIN Driver for Sony Cameras– Availability: Now

• Image-Pro family

• IQbase

• IQstudio