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Objective
To deliver fresh vegetables, fruits, dairy products, eggs,
bakery items, etc., at door step.
To provide a popular alternative for getting highquality vegetable and fruits from a trusted local farm.
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Introduction
Name : Farm Fresh
Home delivery of chopped and unchopped vegetableand fruits, milk, bread and eggs.
Delivery on phone call.
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Tag Line
Produce from the Farm,
Delivered to your doorstep
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Focus
The major focus is on the people living in apartmentswho dont have enough time to go and buy frommarket daily
The busy work life as well as the changing lifestyle hasgiven a room for our business to flourish
The delivery time is the main concern. We takeminimum 20 minutes and maximum 30 minutes fordelivery at doorstep.
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Products:
Green Vegetables (Chopped, unchopped)
Fruits (Normal, Seasonal)
Dairy products : Milk, Curd, Paneer, Butter
Bakery Items : Bread, Toast, Biscuits, Muffins
Pooja Pack ( Flowers, Incense sticks, dhoop, kumkum)
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Place Patna (Bihar) City of Apartments
More Farmers More Resources
Suitable condition for business growth
Links and good supply conditions
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Price Discount pricing strategy.
Wide price range of each items.
Accept coupons.
Competitive prices.
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Promotion Electronic Media
-Advertisement on local channels
- ETv Bihar, Mahua Tv Print Media
- Hoarding, Banners, Newspaper
Bulk SMSs
Festive season special offers
- Chhath Special, Dussehra Special
Providing gifts
-Free goods
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Chhath Puja
Farm Fresh
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What Farm Fresh Can do?
To increase sales volume-
Concentrate on Visual Merchandising
New concept of promotional strategy.
One to One Marketing
Direct & Long term relationship with farmers and
manufacturers.
Help Farmers to get loan
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Target
Income: Middle, Upper middle, Affluent class
NRI colonies
Residential and Hostels
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Positioning
It will be created by mass advertisement and hugepublicity.
Tie-ups with Wedding Planners and Organizers.
It will help the business to grow at a faster pace.
It will get the first mover advantage in Patna to a greatextent.
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Competition
There is no competitor in this very business in Patna aswell as Bihar and Jharkhand.
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SWOT
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Strength Unique business plan.
Variation in Products and delivery way.
Bond with the farmers.
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Weaknesses New Idea May or may not work
Response of the Customer
Perishable products
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Threats Emergence of Retail shop like Wal-mart, Tesco
Another competitor with same idea
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Opportunity No competitors as of now in this very business
Growth can be rapid
Emotional Attachment
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Office and Transport:
The Head Office and the storehouse will be at Zeromile, Patna situated on the bank of River Ganga.
The Supply of Vegetables and fruits from farm can bereceived through Boats, Trucks and Rickshaws.
The delivery to the customer will be sent throughrefrigerated trolleys and bicycle also.
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Supply Chain Management
Upstream:
Daily buying from the Farm and wholesale market inbulk.
Through Carriage vehicle supplying it directly to therespective cold storages.
Downstream
Receiving calls from the customer in Office.
Making call to the nearest cold storage location.
Supply of fresh veggie and fruits to the customer by the
delivery person.
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Future Plans:
Product Development : Adding up values bypackaging and brand name.
Commercialization: After success in Patna, plan will beto spread all across Bihar.
Assistance to Farmers : Providing them high qualityseeds, fertilizers and make them aware about newtechnologies.
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