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APPLE.INC

Presentation by:

Tehsin

Khaliq(Roll#59)

Iqra Javrd (Roll #

4)

Usman Ghani(Roll

# 27)

Sadia Fatima (Roll

# 47)

Shah Muhammad

(Roll #19)

Presentend To;

Sir Shafqat Bukhari

ABOUT COMPANYApril 1st,1976 - Founded

January 3rd,1977 - Incorporated

Headquarters - Cupertino, California

Co-founders - Steve Jobs, Steve Wojniak

CEO - Tim cook

Chairman - Arthur Levinson

SVP, Industrial Design - sir Jonathan ive

Chairman, 1976-1985/2011; CEO, 1997-2011 - Steve jobs

Contd….

Industry - Computer software, computer hardware, consumer electronics.

Revenue - US$ 108.249 Billion

Operating income - US$ 33.790 billion

Profit - US$ 25.922 billion

Share Price – 254.24$ (Newyork Stock Exchange)

Apple Inc.Apple’s Current Information

1976 1977-1998 Present Logo

Logos of Apple:

Vision/ Mission•Vision: To become the world wide leader in

computer and mp3 player sales.

•Mission:“Apple is committed to bringing the best personal computing, and mobile usage experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings.”

Competitors for Apple:

• Windows OS and Media player for playing music and Video (Microsoft).

• Competition to Mac OS X (Linux).• Andriod OS

• Alternative sources of computer hardware (Dell, Hp, Lenova).

• Small stylish Mp3 Players ( Creative and Samsung).• Online music stores similar to itunes stores (Napster).• Competition for iPhone (Google “Next”).

Human resource management

• Human resource objectives and strategies

• Human resource policies• Human resource performance • Partnership program• (a)creating a forum• (b) change champions

Contd…• Training and development (a) offer or efficiency program (b)Business driven needs training (c)Personnel development category (d)General awareness education

• Staff appraisal• Trends• Competitive advantage

Corporate resources: Marketing

Marketing strategy

Marketing mix

Apple adopts Four P’s ;1. Product

2. Price

3. Place

4. Promotion

Advertising

Brand positioning

Ipod shuffle

Ipod Nano

Ipod classic Ipod Touch

STRATEGIES

. Corporate strategies:- Corporate level strategies deals

with identifying the business in which a company should invest its resources and possible opportunities for expanding or contracting.

Functional strategies Company resourcesa. Superior efficiency b. Superior qualityc. Superior innovationd. Superior customer responsiveness

Business level strategies Business strategy can gain a competitive

advantage over its competitors in the industry.

• Customer need • Customer groups • Distinctive competencies • Differentiation strategies

Global strategies

Apple unique history made the company known as the typical example for the American dream stereotype. Apple is more than a domestically operation enterprise. Over the year its has become a pure multinational, resourcing raw materials and selling products globally.

Global strategies

• Apple’s foreign operation• Apple’s transnational strategy • Apple’s methods of entering new markets • Pressures for cost reduction and local

responsiveness

Conclusion:

• Apple and Steve Jobs sometimes become one, but there’s no clear guess about Apple’s future without Jobs.

• Apple Products are more advanced, easier to use and designed better than Windows.