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    LED TV

    PHEONIX LED TELEVISION

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    PHEONIX

    LED TV

    The first point is that an

    LED television is by no

    means new. Truthfully, it

    is an LCDtelevision that now

    incorporates backlight

    emitting diodes without

    traditional fluorescentlights.

    LED TV

    LED TELEVISION

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    ABOUT PRODUCT

    PHEONIX is all determined to change the way

    one perceives television watching. In itsconstant effort to offer something innovative toits customers, The PHEONIX LED TVs are gettingmore patronage and considered among the best

    LED TVs because they are more sleek, glossy andcomprehensive when we talk of the looks and

    offer unmatchable clarity, contrast andbrightness with the help of local dimming effect.

    http://sonyledtv2010.com/http://sonyledtv2010.com/

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    Pheonix is all determined to change the way

    one perceives television watching. In its

    constant effort to offer something innovative toits customers, pheonix has come up with an

    exciting range ofPHEONIX LED TVs all

    collected under the brand name BRAVO.

    Wondering what is LED TV?.Well, LEDbacklit TV is technically an improved version of

    the conventional CCFL backlit LCD televisions.

    MORE ABOUT PRODUCT

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    FEATURES

    INBUILT SPEAKERS

    ITS JUST AN INCH THICK

    ANGLE VIEWING STILL PROVIDES AN EXCELLENT

    PICTURE

    LED TV PRODUCES MORE VIVID IMAGES COMPARED

    TO FLUORESCENT LIGHT

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    LED TVS ARE WELLSUITED FOR COMPUTERUSE AND FOR VIDEOPLAYBACK.

    EXCELLENT FEATURE

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    ECO-FRIENDLY SCREENS

    Pheonix has recently doled out its 30 and 50 environment

    friendly LED TV technology display series. These screens

    are being marketed as eco-friendly, while also providing

    comfortable viewing. With 1080p resolution, response

    time of just 2ms and aspect ratio of 16:9, these series

    certainly offer all the latest benefits associated with

    LED TVs. However, thats not all as the backlit monitors

    use 40% lesser energy compared to other conventional LED

    screens. By incorporating a Magic Angle, which centersimages from all angles, viewing is automatically made

    more comfortable.

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    PICTURE QUALITY

    PERHAPS THE MOSTOBVIOUS ADVANTAGE THATLED TV HAS OVER ATRADITIONAL LCD TV ISTHE PICTURE QUALITY. LEDTV PRODUCES MORE VIVIDIMAGES COMPARED TOFLUORESCENT LIGHT

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    ATTRACTIVE DESIGN Another advantage that sets Pheonix LED TVs apart

    from the competition is their compact and attractive

    design. Since LEDs have an enhanced compactness

    when compared to fluorescent lamps, the resultant LED

    TVs also look more sleek and elegant. LED TVs occupy a

    small amount of space, with wafer-thin models

    measuring under a few cm in thickness and most

    modern LED TVs resemble picture frames that are easily

    mounted to walls. Another one of the benefits of LEDTVs is that there is no visible wiring involved. Modern

    LED TVs come with detached media boxes, which

    facilitate wireless communication with the LED TV. For

    those users who hate visible wiring, this feature inmodern LED TVs is a huge advantage.

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    SENSATIONAL SOUND

    Treat your ears as you feast youreyes. Equipped with invisible stereospeakers, our LED HD TVs dish upclear, natural sound, and (selectmodels) also come with DolbyVolumeadvanced programming that

    maintains an even level of loudnessas you change channels or encounterblaring commercials.

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    VALUE FOR MONEY

    PHEONIX LED TVs cost more thanCONVENTIONAL LCD TVs. However,the technology used in such TVsmakes it more energy efficient byaround 20-40%, particularly when usingthe edge lighting Led TV.

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    PRODUCTION PROCESS

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    PRODUCTS AVAILABLE

    IN VARIOUS SIZES

    Pheonix Bravo wide screen panel 55

    Pheonix Bravo wide screen panel 46

    Pheonix Bravo 32

    Pheonix LED 28

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    PRICE RANGES

    55 1,55,000/-

    46

    1,42,000/-

    32 60,500/-

    28 50,000/-

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    FUNCTIONALITY

    One of the most prominent Led TV advantages isthe size. Many of them are just an inch thick,which is in stark contrast to traditional LCD TVs.Additionally, Led TVs are well suited for computer

    use and for video playback. Another thing that isworth mentioning here, although not true for allLed TVs being released today, is that majority ofthem have faster response times when

    downloading movies and games. Many of todaysLED TVs are also equipped with auto motions,allowing for a more enjoyable entertainment

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    PHEONIX LED TVS, on average, consume less power as

    opposed to conventional LCD TVs. Out of all the benefits of

    LED TV, power savings is the most important one. LED TVssave as much as 40% more power than LCD TVs. When

    considered in terms of the overall consumption throughout the

    lifespan of the TV, this amounts to significant savings. In

    addition to the fact that users get to save on their electricity

    bills, LED TVs also represent an eco-friendly choice. Since

    these televisions use less power, carbon emissions from fossil

    fuels utilized to manufacture electricity are greatly reduced. As

    a result, they contribute to the welfare of the environment as

    well..

    ENERGY EFFICIENT

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    Pheonix LED TVs come with highly glossyscreens. These screens enhance imageryand the visual appeal is much better

    compared to matt screens. Glossy screensalso tend to be far more durable whencompared with matt screens, lendingthemselves to a longer lifespan. Many of themodern LED models have the ability to

    stream movies from internet sites such asNetflix and any of the major networks thatprovide access to movies and televisionshows, both live and in archives.

    GLOSSY SCREENS

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    SAMSUNG TV

    SONY TV

    PANASONIC VIERA

    TOSHIBA

    COMPETITORS

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    Pheonix has made an investment of Rs.150

    crore towards 360 degree multi-media

    campaign The Rebirth. LED TV. This willinclude ATL & BTL activities such as television

    and print commercial, online, PR, outdoor and

    shop-front. Not only this, Pheonix plans to

    enhance its existing distribution network to6,000 in 2011, up from 5,000 outlets last year.

    MARKETING STRATEGY

    http://www.sony.co.in/microsite/bravia/http://www.sony.co.in/microsite/bravia/

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    SALES FORECAST

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    CROMA

    VIJAY SALES

    BIG BAZAR

    e ZONE

    ALPHA ELECTRONICS

    OUR RETAILERS

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    If you're currently in the market for an entry-level DSLR

    and you've come across the PHEONIX DSLR-A200

    one of the first things you have probably noticed is its

    incredibly tempting price point. If your budget is limitedthe A200 is by default one of your top options. But does

    it actually provide value for money or would you be

    better off spending a little extra and getting a competing

    model.

    CONCLUSION

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    PHEONIX is recognized as being the first

    technology for large format flat screens, it is

    considered by many people to be dated. It is also at

    a disadvantage when it comes to brightness and

    brilliance, especially when screens are being

    presented in brightly lit environments.

    However, their ability to display high-contrast

    pictures with excellent color rendition, reproduce

    motion with crystal clarity and deliver a uniformpicture independent of the viewing angle enable

    plasma displays to achieve the best ratings in

    consumer magazines, and also here, for example,

    at pheonixledtv.in

    FUTURE PROSPECTS

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    PRESENTED BY.

    BALMEET SINGH 1112401

    FARMAN METKAR 1112443

    AKSHAY JADHAV 1112411VIDHYA POTTAVATINI 1112444

    SAHIL DHAMANI 1112421

    HARI AUKIRKAR 1112410

    PRANALI PARAB 1112446