1315 omma beh sponsored lunch exelate

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Happy TogetherYield Results by Marrying Data with Video

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once upon a time…

©2011 eXelate Inc. Confidential and Proprietary

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Agency

Media Buyer

Mission: Assemble a media plan1. Target audience: People with turtles in the United States2. Ad Formats: Video only3. Budget: …………………

4. Dates: ………………… 15 times

a day!

media buying platformad server

DSPad exchange data exchange

network

creative optimization

tool

data optimization tool

data supplier

attribution verification

system

audience intelligence

video ad network

or

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needless to say…

©2011 eXelate Inc. Confidential and Proprietary

Agency

Media Buyeror

I’m going

CRAZY!!

ANGRY Agency

Media Buyeror

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they needed a simplified process…

so we integrated and came together.

©2011 eXelate Inc. Confidential and Proprietary

data Video Ad scale

Agency

Media Buyeror

my HERO!

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Simplifying the process from this…

©2011 eXelate Inc. Confidential and Proprietary

media buying platformad server

DSPad exchange data exchange

network

creative optimization

tool

data optimization tool

data supplier

attribution verification

system

audience intelligence

video ad network

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…to this.

©2011 eXelate Inc. Confidential and Proprietary

Agency

Media Buyer

OOH! much easier.

or

04/08/2023 8©2011 eXelate Inc. Confidential and Proprietary

the engine that powers real-time privacy-compliant data targeting for marketers, delivering registration based demographic, behavioral and purchase intent data on over 200 million unique visitors each month.

Data that spans the purchase funnel

Directly sourced, non-inferred data

DEMOGRAPHIC

INTEREST

INTENT

+800 audience segments

the data company…

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the video company…

©2011 eXelate Inc. Confidential and Proprietary

Among the largest, most trusted video properties: 23 of the top 30 TV Advertisers* are our customersTrust

Over 79 million monthly unique visitors US (actual); Strongest viewer penetration of all US online video consumers at 58%** Reach

Dedicated research team and suite of third-party research from comScore, Dimestore, Dynamic Logic and NielsenResearch

Access to 200+ million monthly mobile video impressions from a single platform with the targeting, optimization and ease of buying online video

Mobile

*AdAge "100 Leading National Advertisers” **comScore Video Metrix, May 2011

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integration results:

©2011 eXelate Inc. Confidential and Proprietary

campaign objective

execution results

Execution with eXelate led to 2x the CTR over other behaviorally targeted campaigns.

Delivered 3x more impressions per month over the normal benchmarked BT campaign.

Client extremely happy as final numbers exceeded performance targets by leveraging eXelate’s demo and health data.

Renewal buy secured at the end of the campaign.

Healthcare client was interested in using demo and health data to target segments for video campaign.

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integration results:

©2011 eXelate Inc. Confidential and Proprietary

campaign objective

execution results

Campaigns leveraging eXelate led to 2x the CTR on BT line items over RON line items.Delivered 150% more impressions per month beyond a normal BT campaign allowing McDonald’s to find the right customer at the right time!

Client extremely happy as final numbers exceeded performance targets by leveraging eXelate’s demo and geo data.

Renewal buy secured at the end of the campaign.

Geo targeted campaigns with geo specific offers that served as a test case for eXelate BT.

Delivery dropped when testing another data provider on a later flight, validating eXelate’s as cause for strong delivery.

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so happy together…

©2011 eXelate Inc. Confidential and Proprietary

data

happily ever after.

Video ads

Agency

Media Buyeror

Thanks again!

• Increased reach • Increased CTR and ROI• Additional budget from Agencies• Trusted quality data from eXelate• Fully integrated, no ramp up time

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Thank you!Nancy Neumann

VP, Platform [email protected]

Daryl G. McNuttSVP Research and Marketing

[email protected]

©2011 eXelate Inc. Confidential and Proprietary