www.melkettle.com.au @melkettle Blogging for business Mel Kettle
1310 blogging for biz
May 13, 2015
Blogging for business, delivered 29 Oct 2013.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
www.melkettle.com.au @melkettle
Why blog?• share knowledge!
• promote your business!
• position yourself as an expert!
• it helps SEO!
• helps create two-way conversation!
• sharpens your business focus!
• can give insight to audience via analytics
www.melkettle.com.au @melkettle
www.cooks-notebook.com.au
www.melkettle.com.au @melkettle www.melkettle.com.au @melkettle
Tell your story• make it personal!• humanize your organisation!• be authentic!• build relationships!• have a voice
www.melkettle.com.au @melkettle www.melkettle.com.au @melkettle
BUT also…
• listen!• participate!• engage
www.melkettle.com.au @melkettle
Writing great content• know your audience and what makes
them tick!
• don’t just sell, sell, sell!
• share your knowledge and provide valuable information !
• use your authentic voice and be consistent!
• keep posts short !
• check spelling, punctuation and grammar
www.melkettle.com.au @melkettle
Make it easier for yourself
• make a set time every day/week/month!
• have a plan and know in advance what you will blog about
www.melkettle.com.au @melkettle
Don’t blog alone
• connect with other bloggers - on and off-line!
• read lots of blogs!
• go to blogging conferences and events!
• talk to your readers
www.melkettle.com.au @melkettle
Working with brands
• Sponsored posts!
• Sponsored feature article!
• Recipe development (for food products)!
• Giveaway of your product on their blog!
• Mention in a blog newsletter!
• Mentions on other social media!
• Advertising on the blog!
• Brand ambassadorship
www.melkettle.com.au @melkettle
Working with brands
• be honest about your numbers!
• have a media kit!
• always reply to an invitation !
• make it easy for brands to contact you!
• have a clear disclosure policy!
• make sure the product fits with your blog
www.melkettle.com.au @melkettle
Working with brands
• know the brand’s expectations!
• write your own post!
• be proactive
#thisisqueensland
www.melkettle.com.au @melkettle
Managing comments
• people will ALWAYS have an opinion!
• moderate your comments!
• use a spam filter!
• have a comment policy!
• respond as often as possible!
• stay polite, but don’t put up with bullies or trolls
www.melkettle.com.au @melkettle
Increasing your readership
• write great content!
• use images where appropriate!
• spend time on SEO!
• pin posts to Pinterest where appropriate!
• quality is better than quantity
www.melkettle.com.au @melkettle
Increasing your readership• interlink your posts!
• use a related post plugin!
• showcase your best posts in your sidebar!
• make sure your website is attractive!
• set up an email list and consider a newsletter
www.melkettle.com.au @melkettle
Promote your blog
• install a social media sharing plugin!
• share on social media!
• newsletters!
• website!
• business cards
www.melkettle.com.au @melkettle
Promote your blog• participate in forums!
• comment on similar blogs to yours!
• photo sharing sites!
• share it with key influencers!
• optimise for SEO when writing
www.melkettle.com.au @melkettle
@
!
@melkettle!www.melkettle.com.au!
www.cooks-notebook.com.au
Related Documents
