13 Tips for Personalized Stationary Designs: A Branding Strategy for Startups

A Branding Strategy for Startups

13 PersonalizedStationery Designs

Tips for

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Do you know that stationery

design is crucial to your

startup branding strategy?

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Stationery design is your brand

touch point that shouts out your

brand’s existence

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Stationery

design

becomes a

walking talking

promotional

means to your

customers and

target

audience

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Personalized stationery designs include letterheads, pens,

business cards, envelops, book cover, CD covers, and note

pads etc.

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Your brand identity is

embedded and printed on

your brand touch points for

brand recognition

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Personalizing stationary is crucial

for your startup branding

because …

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1. It is easily accessible

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2. Instantly gets the

audience attention

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3. Provide sense of belonging

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4. Creates a humanistic

connection with your audience

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5. Gives a sense of pride

for employee branding

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6. Your target audience

becomes your brand

ambassadors

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7. Helps in remembering and

reconnecting with brand

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8. Stays in front of

your audience 24/7

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9. A motivation for

employees and clients

to choose your brand

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10. Communicates a

gesture of loyalty

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However, by

just getting a

brand identity

printed on your

stationary is not

enough for

branding

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It requires strategy, creativity,

and visual thinking to

actually make an effective

stationary design

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Small businesses and startups

should be very particular

about designing their

stationary

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Because a futile design can

also turn your clients and

customers off

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Here are 13 tips to help you

create exceptional stationary

designs for your brand:

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1. Make sure your

brand identity

colors, fonts and

symbol remains the

same, even after

printing

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2. Your stationary can have a

tagline to have deeper

impact on your target

audience

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3. The brand identity

should be more obvious

than the stationary itself

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4. Make your design

visually appealing

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5. It should draw an

emotional connection

with humanistic touch

6. Make it more fun to use

and market by adding

some humorous content

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7. Make it a memorable

design experience by adding

creativity

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8. It should narrate

the story of your

brand for

customers to

remember your

services or

product

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9. Use symbols and icons to make it culturally

relevant

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10. Make sure it

provides details

for easy

networking

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Are you looking forward

to exceptional

personalized stationary

design for branding your

startup?

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