P&G EverydayHighlights products
through ideas for use and life tips
Separate from companies full website and made to serve a single purpose
Microsites
An addictive and shareable goldmine, easy to create, and highly customizable
BuzzfeedEasy to take,easy to share,highly entertaining
Quizzes
Tools
Nike WomenValuable content, Product showroom
Evergreen content focused with easy to use access
Interactive PiecesSimilar to Microsites these online pieces create a full experience for a consumer through interactive content
Concert HotelsInteractive, shareable piece on famous vocal ranges
Location Services or Maps
CharminSit-or-Squat public bathroom finder
Using your site or app to give information on products or locations
Lowe’sMap of the store including what is
in what aisle
Videos
Kate SpadePopular main
character coupled with semi-relatable
experiences
Easily shareable and visually based stories or information
Webinars
MozShort and long informative discussions on industry knowledge
Educational beyond all else no matter the length
Organizational Piecesor Checklists
Wedding WireWedding coordination free tools connected to main product
Making lives easier via useful content
presentationand platforms
Visual Blogs
Warby ParkerRelevant Tumblr and Imagery
Visual representations of your brand showcasing your strong points
Take it to Pinterest
Penguin Random HouseLifestyle tie-in for true book lovers
Cultivate visually creative content to pique brand interest
Blogging through
Old NavyReaching a new audience with Influencers
Using already loyal audiences to
showcase products through sponsored
posts with bloggers
Bloggers
Look Books
MoosejawVR lookbook with interactive content
Showcase products using technology to create interactive visuals and video
Guides
Whole FoodsUseful tips with practical cooking advice
Provide needed information with helpful hints and a full array of
product information