S 13 Digital Marketing Trends To Know FOR 2017! SurfsidePPC.com
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S
13 Digital Marketing Trends
To KnowFOR 2017!
SurfsidePPC.com
S
#1
PROGRAMMATIC
SurfsidePPC.com
S
#1
SurfsidePPC.com
• Set of Outputs based on a Set of Inputs
• Historical Data
• Consumer Actions
PROGRAMMATIC
S
#2BIG DATA &CUSTOMERPROFILES
SurfsidePPC.com
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#2
SurfsidePPC.com
• Track Everything – Ideal Customer
• Demo, Geo, Interest-Based Data
• Who is the most Valuable?
BIG DATA & CUSTOMER PROFILES
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#3MOBILE FIRSTENVIRONMENT
SurfsidePPC.com
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#3
SurfsidePPC.com
• Expansion of Mobile Use Over Desktop
• Cross-Device User Experience
• Mobile Experiences and Apps
MOBILE FIRST ENVIRONMENT
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#4VIDEO, AUDIO,
WRITTEN & VISUAL
CONTENTSurfsidePPC.com
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#4
SurfsidePPC.com
• People Experience Content Differently
• Repurpose Your Content
• Appeal to More People
VIDEO, AUDIO, WRITTEN & VISUAL CONTENT
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#5CONVERSION
RATEOPTIMIZATION
(CRO)SurfsidePPC.com
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#5
SurfsidePPC.com
• Optimize the Entire Experience
• What is Optimal? What needs Improvement?
• Data Tracking and A/B Testing
CONVERSION RATE OPTIMIZATION (CRO)
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#6SOCIAL MEDIAENGAGEMENT
SurfsidePPC.com
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#6
SurfsidePPC.com
• Engagement is Absolutely Vital
• Build Long-Term Relationships
• Customer Service
SOCIAL MEDIA ENGAGEMENT
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#7SEARCH ENGINE
DOMINATION(SEO, PPC)
SurfsidePPC.com
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#7
SurfsidePPC.com
• Win Your Target Keywords
• Dominate Ad & Search Positions
• Maximize Targeted Traffic
SEARCH ENGINE DOMINATION (SEO, PPC)
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#8SMART EMAILMARKETING
SurfsidePPC.com
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#8
SurfsidePPC.com
• Always Offer Value
• Outputs Based on Inputs
• Consistency
SMART EMAIL MARKETING
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#9LIVE
VIDEO
SurfsidePPC.com
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#9
SurfsidePPC.com
• Does it Make Sense For Your Business?
• Facebook, Twitter, YouTube, Instagram, etc.
• During & After the Live Video
LIVE VIDEO
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#10VIRTUAL &
AUGMENTEDREALITY
SurfsidePPC.com
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#10
SurfsidePPC.com
• Virtual Experiences
• Does it Make Sense For Your Business?
• Sell Your Products or Services
VIRTUAL & AUGMENTED REALITY
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#11MESSAGING &PHONE CALLS
SurfsidePPC.com
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#11
SurfsidePPC.com
• All Forms of Communication
• Answer Promptly
• Messaging will Grow Exponentially
MESSAGING & PHONE CALLS
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#12INFLUENCERS &
NATURAL NATIVE
ADVERTISINGSurfsidePPC.com
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#12
SurfsidePPC.com
• Your Products/Services Advertised
• Connect with Top Influencers
• Advertise Your Product, Naturally
INFLUENCERS & NATURAL NATIVE ADVERTISING
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#13MOBILE
APPDEVELOPMENT
SurfsidePPC.com
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#13
SurfsidePPC.com
• Create/Improve Your Mobile App
• Cross-Device Experiences
• Paid Promotion of App
MOBILE APP DEVELOPMENT
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