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  • Your Extra Download ItemsImportant Note:Please read through the entire book prior to downloading these items.

    Facebook List Owner Contacts

    Roxies tried, tested & true contact e-mails

    Video Process Maps

    How to set up your Facebook page the Good Karma Advertising Way

    How to build your e-mail list the Good Karma Advertising Way

    How to sell your items on Etsy the Good Karma Advertising Way

    For Support Click Here

  • Good Karma Advertising - Page 1

    Copyright 2011 AIRiUS Media, All Rights Reserved

    !"#$%&'(&)'*+%*+,&The Power of Free ..................................................................................................................... 10!How did this all start? ............................................................................................................... 10!Step 1 - Getting People On Board.............................................................................................. 12!

    What is a Facebook Page? ..................................................................................................... 12!Pages VS Groups .................................................................................................................. 12!I already have a Facebook Group. Can I change it to a Page? ................................................ 13!Where will my Page be seen? ................................................................................................ 13!I do not have a personal profile. How do I get one? ............................................................... 13!I have a personal profile. Now what? ..................................................................................... 14!

    Step 1 ................................................................................................................................ 14!Step 2 ................................................................................................................................ 14!Step 3 ................................................................................................................................ 14!Step 4 ................................................................................................................................ 14!Step 5 ................................................................................................................................ 15!Step 6 ................................................................................................................................ 15!Step 7 ................................................................................................................................ 16!Step 8 ................................................................................................................................ 16!Step 9 ................................................................................................................................ 17!Step 10 .............................................................................................................................. 17!Step 11 .............................................................................................................................. 18!Step 12 .............................................................................................................................. 18!Step 13 .............................................................................................................................. 18!Step 14 .............................................................................................................................. 18!Step 15 .............................................................................................................................. 19!

    Usernames for pages ................................................................................................................. 19!What is a username? .............................................................................................................. 19!How do I claim my username? .............................................................................................. 20!How do I edit/change my Page name? ................................................................................... 20!How do I create the best username? ....................................................................................... 21!

    Accessing your page ................................................................................................................. 21!Updating ................................................................................................................................... 22!Adding music to your Page ....................................................................................................... 24!

  • Good Karma Advertising - Page 2

    Copyright 2011 AIRiUS Media, All Rights Reserved

    How can I change which tab new users see on my Page when they first get to it? ...................... 25!Step 1 .................................................................................................................................... 25!Step 2 .................................................................................................................................... 25!

    Administering your Facebook Page. .......................................................................................... 26!To add someone to the list of administrators: ......................................................................... 26!

    Step 1 ................................................................................................................................ 26!Step 2 ................................................................................................................................ 26!Step 3 ................................................................................................................................ 26!

    To remove someone from the administrator list of your page:................................................ 27!Step 1 ................................................................................................................................ 27!Step 2 ................................................................................................................................ 27!Step 3 ................................................................................................................................ 27!Step 4 ................................................................................................................................ 27!Step 5 ................................................................................................................................ 27!

    How do I add access to my personal blog on my Facebook Page notes? .................................... 27!Step 1 .................................................................................................................................... 27!Step 2 .................................................................................................................................... 27!Step 3 .................................................................................................................................... 27!Step 4 .................................................................................................................................... 28!

    How do I create an Event through my Page? ............................................................................. 29!How can I moderate content on my Page? ................................................................................. 29!Promoting your Facebook Page ................................................................................................. 30!

    Step 1 .................................................................................................................................... 31!Step 2 .................................................................................................................................... 32!Step 3 .................................................................................................................................... 32!Step 4 .................................................................................................................................... 33!Step 5 .................................................................................................................................... 33!

    The next steps could significantly build your fan base: .............................................................. 33!Step 1 .................................................................................................................................... 33!Step 2 .................................................................................................................................... 33!Step 3 .................................................................................................................................... 33!Step 4 .................................................................................................................................... 33!Take out the list of Pages you have built. ............................................................................... 35!

    Step 1 ................................................................................................................................ 35!

  • Good Karma Advertising - Page 3

    Copyright 2011 AIRiUS Media, All Rights Reserved

    Step 2 ................................................................................................................................ 35!Step 3 ................................................................................................................................ 35!Step 4 ................................................................................................................................ 35!

    Now you need to build a good buyers list. ............................................................................. 36!Step 1 ................................................................................................................................ 36!Step 2 ................................................................................................................................ 36!Step 3 ................................................................................................................................ 36!

    Promoting your Page away from Facebook ............................................................................... 36!How to I link my Facebook Page with my Twitter account? .................................................. 37!

    Step 1 ................................................................................................................................ 37!Step 2 ................................................................................................................................ 38!Step 3 ................................................................................................................................ 38!Step 4 ................................................................................................................................ 38!Step 5 ................................................................................................................................ 39!Step 6 ................................................................................................................................ 39!Step 7 ................................................................................................................................ 39!Step 8 ................................................................................................................................ 39!Step 9 ................................................................................................................................ 39!Step 10 .............................................................................................................................. 40!Step 11 .............................................................................................................................. 40!

    Building a successful Page ........................................................................................................ 41!Using Page updates ............................................................................................................... 41!

    Step 1 ................................................................................................................................ 41!Step 2 ................................................................................................................................ 41!Step 3 ................................................................................................................................ 41!

    Page updates VS. Status updates............................................................................................ 43!Tracking your Page's success ................................................................................................. 43!

    Step 1 ................................................................................................................................ 43!Step 2 ................................................................................................................................ 43!

    Using Facebook Insights ........................................................................................................... 44!How often is data updated? ....................................................................................................... 45!What is an active user? .............................................................................................................. 45!Users ......................................................................................................................................... 45!Interactions ............................................................................................................................... 47!

  • Good Karma Advertising - Page 4

    Copyright 2011 AIRiUS Media, All Rights Reserved

    User activity .............................................................................................................................. 48!User demographics .................................................................................................................... 49!Post analytics ............................................................................................................................ 50!

    What is the impression number? ............................................................................................ 51!What is feedback %? ............................................................................................................. 51!Per-post Insights .................................................................................................................... 51!

    Using Facebook Mobile ............................................................................................................ 51!From an iPhone: .................................................................................................................... 51!From e-mail .......................................................................................................................... 52!From Facebook mobile web .................................................................................................. 52!From Facebook mobile texts.................................................................................................. 53!

    I would like to delete my Facebook Page. .................................................................................. 53!Step 1 .................................................................................................................................... 53!Step 2 .................................................................................................................................... 53!Step 3 .................................................................................................................................... 53!

    Next, set up an account with PayPal. ......................................................................................... 54!Step 1 ................................................................................................................................ 54!Step 2 ................................................................................................................................ 54!Step 3 ................................................................................................................................ 55!Step 4 ................................................................................................................................ 55!Step 5 ................................................................................................................................ 56!Step 6 ................................................................................................................................ 56!

    What are the fees assosiated with my PayPal account? .......................................................... 58!It's time to sign up for a Google account. ................................................................................... 58!

    Step 1 .................................................................................................................................... 58!Step 2 .................................................................................................................................... 58!Step 3 .................................................................................................................................... 58!!"#$%&'"()&*+",&$*&---."$/0.1*23 .......................................................................................... 59!

    Step 1 ................................................................................................................................ 59!Step 2 ................................................................................................................................ 59!Step 3 ................................................................................................................................ 59!Step 4 ................................................................................................................................ 60!Step 5 ................................................................................................................................ 61!

    Now it's time to set up your Shop. ......................................................................................... 61!

  • Good Karma Advertising - Page 5

    Copyright 2011 AIRiUS Media, All Rights Reserved

    Step 1 ................................................................................................................................ 61!Step 2 ................................................................................................................................ 61!Step 3 ................................................................................................................................ 61!Step 4 ................................................................................................................................ 62!

    It's time to get your Shop ready to make sales. ....................................................................... 63!Step 1 ................................................................................................................................ 63!Step 2 ................................................................................................................................ 64!Step 3 ................................................................................................................................ 64!Step 4 ................................................................................................................................ 64!Step 5 ................................................................................................................................ 65!Step 6 ................................................................................................................................ 65!Step 7 ................................................................................................................................ 65!Step 8 ................................................................................................................................ 65!Step 9 ................................................................................................................................ 66!Step 10 .............................................................................................................................. 66!Step 11 .............................................................................................................................. 66!

    Edit the modes of payment you accept. .................................................................................. 67!Step 1 ................................................................................................................................ 67!Step 2 ................................................................................................................................ 67!Step 3 ................................................................................................................................ 67!Step 4 ................................................................................................................................ 68!Step 5 ................................................................................................................................ 68!

    Now you should update your settings to your preferences ...................................................... 68!Step 1 ................................................................................................................................ 68!Step 2 ................................................................................................................................ 68!

    Shop analytics. ...................................................................................................................... 69!Step 1 ................................................................................................................................ 69!Step 2 ................................................................................................................................ 69!Step 3 ................................................................................................................................ 69!Step 4 ................................................................................................................................ 70!Step 5 ................................................................................................................................ 70!Step 6 ................................................................................................................................ 70!Step 7 ................................................................................................................................ 71!Step 8 ................................................................................................................................ 71!

  • Good Karma Advertising - Page 6

    Copyright 2011 AIRiUS Media, All Rights Reserved

    Step 9 ................................................................................................................................ 72!Step 10 .............................................................................................................................. 72!Step 11 .............................................................................................................................. 72!Step 12 .............................................................................................................................. 72!Step 13 .............................................................................................................................. 72!

    Adding items to sell............................................................................................................... 73!Step 1 ................................................................................................................................ 73!Step 2 ................................................................................................................................ 73!Step 3 ................................................................................................................................ 74!Step 4 ................................................................................................................................ 74!Step 5 ................................................................................................................................ 74!Step 6 ................................................................................................................................ 74!Step 7 ................................................................................................................................ 75!Step 8 ................................................................................................................................ 75!Step 9 ................................................................................................................................ 76!Step 10 .............................................................................................................................. 76!Step 11 .............................................................................................................................. 76!Step 12 .............................................................................................................................. 76!Step 13 .............................................................................................................................. 77!Step 14 .............................................................................................................................. 77!

    Getting people from Etsy to your squeeze page. ........................................................................ 78!E-book VS. Hard copy. Which to sell? ...................................................................................... 78!How many copies of my book should I make available for sale? ............................................... 78!How do I create coupons for rebates? ........................................................................................ 78!

    Step 1 .................................................................................................................................... 78!Step 2 .................................................................................................................................... 78!Step 3 .................................................................................................................................... 79!Step 4 .................................................................................................................................... 79!Step 5 .................................................................................................................................... 79!Step 6 .................................................................................................................................... 79!

    Information: .............................................................................................................................. 80!Suggested ways to use your coupon code: ............................................................................. 80!

    How can I drive more traffic to my Shop? ................................................................................. 81!Step 1 .................................................................................................................................... 81!

  • Good Karma Advertising - Page 7

    Copyright 2011 AIRiUS Media, All Rights Reserved

    Step 2 .................................................................................................................................... 82!Step 3 .................................................................................................................................... 82!Step 4 .................................................................................................................................... 82!

    Linking my Etsy Shop with my Facebook Page ......................................................................... 83!Step 1 .................................................................................................................................... 83!Step 2 .................................................................................................................................... 83!Step 3 .................................................................................................................................... 84!

    What are the fees associated with my Shop? .............................................................................. 84!Where can I view my bill (balance due)? ................................................................................... 85!

    Step 1 .................................................................................................................................... 85!Step 2 .................................................................................................................................... 85!

    Join the Etsy Entrepreneurs ....................................................................................................... 86!Who are they? ....................................................................................................................... 86!Here is how to join: ............................................................................................................... 86!

    Step 1 ................................................................................................................................ 86!Step 2 ................................................................................................................................ 86!Step 3 ................................................................................................................................ 86!Step 4 ................................................................................................................................ 87!Step 5 ................................................................................................................................ 87!

    O.K. now what? .................................................................................................................... 87!Get set up with Heartsy. Head over to www.heartsy.me ............................................................ 89!

    What is Heartsy? ................................................................................................................... 89!To become a feature business here's what to do: .................................................................... 89!

    Step 1 ................................................................................................................................ 89!Step 2 ................................................................................................................................ 90!Step 3 ................................................................................................................................ 91!Step 4 ................................................................................................................................ 91!

    How to I secure my spot? ...................................................................................................... 92!Share your Heartsy item with your fans on your Facebook Page:............................................... 92!

    Step 1 ................................................................................................................................ 92!Step 2 ................................................................................................................................ 92!Step 3 ................................................................................................................................ 93!Step 4 ................................................................................................................................ 93!Step 5 ................................................................................................................................ 93!

  • Good Karma Advertising - Page 8

    Copyright 2011 AIRiUS Media, All Rights Reserved

    Step 6 ................................................................................................................................ 93!Step 7 ................................................................................................................................ 94!

    When will I get a response from Heartsy? ............................................................................. 94!If I get 30 "Yes, Definitely" votes, am I guaranteed to be a featured artisan? ......................... 94!How long will it take to be featured? ..................................................................................... 94!What is the difference between a featured deal and the daily deal? ........................................ 94!

    Using free classifieds sites to drive people to your product ........................................................ 94!45,/$&1'"16&*7$&---.7/")"+",0-'",".1*23 ....................................................................... 94!Step 1 ................................................................................................................................ 94!Step 2 ................................................................................................................................ 95!Step 3 ................................................................................................................................ 96!Step 4 ................................................................................................................................ 96!Step 5 ................................................................................................................................ 96!Step 6 ................................................................................................................................ 97!Step 7 ................................................................................................................................ 97!Step 8 ................................................................................................................................ 98!Step 9 ................................................................................................................................ 98!Step 10 .............................................................................................................................. 98!Step 11 .............................................................................................................................. 98!

    The next site you will want to check out is www.kijiji.ca: ..................................................... 99!Step 1 ................................................................................................................................ 99!Step 2 ................................................................................................................................ 99!Step 3 .............................................................................................................................. 100!Step 4 .............................................................................................................................. 100!

    Another good site for posting your ad is www.craigslist.com: ............................................. 101!Step 1 .............................................................................................................................. 101!Step 2 .............................................................................................................................. 102!Step 3 .............................................................................................................................. 102!Step 4 .............................................................................................................................. 102!Step 5 .............................................................................................................................. 103!Step 6 .............................................................................................................................. 103!Step 7 .............................................................................................................................. 103!

    Next I would recommend that you head over to www.frogads.com: .................................... 103!Step 1 .............................................................................................................................. 103!

  • Good Karma Advertising - Page 9

    Copyright 2011 AIRiUS Media, All Rights Reserved

    Step 2 .............................................................................................................................. 104!Step 3 .............................................................................................................................. 104!Step 4 .............................................................................................................................. 104!Step 5 .............................................................................................................................. 105!Step 6 .............................................................................................................................. 106!Step 7 .............................................................................................................................. 107!Step 8 .............................................................................................................................. 107!Step 9 .............................................................................................................................. 107!

    The next site I would recommend to post your ad on is www.adoos.ca: ............................... 107!Step 1 .............................................................................................................................. 107!Step 2 .............................................................................................................................. 108!Step 3 .............................................................................................................................. 108!Step 4 .............................................................................................................................. 109!Step 5 .............................................................................................................................. 110!Step 6 .............................................................................................................................. 111!

    The last site for ads I recommend is www.salesspider.com: ................................................. 111!Step 1 .............................................................................................................................. 111!Step 2 .............................................................................................................................. 112!Post your ad..................................................................................................................... 112!Build your profile and connect......................................................................................... 114!Now what? ...................................................................................................................... 116!

    The final site for social media you should go to is www.twitter.com ................................... 117!Step 1 .............................................................................................................................. 117!Step 2 .............................................................................................................................. 117!Step 3 .............................................................................................................................. 118!Step 4 .............................................................................................................................. 118!Step 5 .............................................................................................................................. 119!Step 6 .............................................................................................................................. 119!Step 7 .............................................................................................................................. 119!Step 8 .............................................................................................................................. 119!Step 9 .............................................................................................................................. 120!Step 10 ............................................................................................................................ 120!

    Ready, set, TWEET! ........................................................................................................... 120!Final note ................................................................................................................................ 123!

  • Good Karma Advertising - Page 10

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