Your Extra Download ItemsImportant Note:Please read through the entire book prior to downloading these items.
Facebook List Owner Contacts
Roxies tried, tested & true contact e-mails
Video Process Maps
How to set up your Facebook page the Good Karma Advertising Way
How to build your e-mail list the Good Karma Advertising Way
How to sell your items on Etsy the Good Karma Advertising Way
For Support Click Here
Good Karma Advertising - Page 1
Copyright 2011 AIRiUS Media, All Rights Reserved
!"#$%&'(&)'*+%*+,&The Power of Free ..................................................................................................................... 10!How did this all start? ............................................................................................................... 10!Step 1 - Getting People On Board.............................................................................................. 12!
What is a Facebook Page? ..................................................................................................... 12!Pages VS Groups .................................................................................................................. 12!I already have a Facebook Group. Can I change it to a Page? ................................................ 13!Where will my Page be seen? ................................................................................................ 13!I do not have a personal profile. How do I get one? ............................................................... 13!I have a personal profile. Now what? ..................................................................................... 14!
Step 1 ................................................................................................................................ 14!Step 2 ................................................................................................................................ 14!Step 3 ................................................................................................................................ 14!Step 4 ................................................................................................................................ 14!Step 5 ................................................................................................................................ 15!Step 6 ................................................................................................................................ 15!Step 7 ................................................................................................................................ 16!Step 8 ................................................................................................................................ 16!Step 9 ................................................................................................................................ 17!Step 10 .............................................................................................................................. 17!Step 11 .............................................................................................................................. 18!Step 12 .............................................................................................................................. 18!Step 13 .............................................................................................................................. 18!Step 14 .............................................................................................................................. 18!Step 15 .............................................................................................................................. 19!
Usernames for pages ................................................................................................................. 19!What is a username? .............................................................................................................. 19!How do I claim my username? .............................................................................................. 20!How do I edit/change my Page name? ................................................................................... 20!How do I create the best username? ....................................................................................... 21!
Accessing your page ................................................................................................................. 21!Updating ................................................................................................................................... 22!Adding music to your Page ....................................................................................................... 24!
Good Karma Advertising - Page 2
Copyright 2011 AIRiUS Media, All Rights Reserved
How can I change which tab new users see on my Page when they first get to it? ...................... 25!Step 1 .................................................................................................................................... 25!Step 2 .................................................................................................................................... 25!
Administering your Facebook Page. .......................................................................................... 26!To add someone to the list of administrators: ......................................................................... 26!
Step 1 ................................................................................................................................ 26!Step 2 ................................................................................................................................ 26!Step 3 ................................................................................................................................ 26!
To remove someone from the administrator list of your page:................................................ 27!Step 1 ................................................................................................................................ 27!Step 2 ................................................................................................................................ 27!Step 3 ................................................................................................................................ 27!Step 4 ................................................................................................................................ 27!Step 5 ................................................................................................................................ 27!
How do I add access to my personal blog on my Facebook Page notes? .................................... 27!Step 1 .................................................................................................................................... 27!Step 2 .................................................................................................................................... 27!Step 3 .................................................................................................................................... 27!Step 4 .................................................................................................................................... 28!
How do I create an Event through my Page? ............................................................................. 29!How can I moderate content on my Page? ................................................................................. 29!Promoting your Facebook Page ................................................................................................. 30!
Step 1 .................................................................................................................................... 31!Step 2 .................................................................................................................................... 32!Step 3 .................................................................................................................................... 32!Step 4 .................................................................................................................................... 33!Step 5 .................................................................................................................................... 33!
The next steps could significantly build your fan base: .............................................................. 33!Step 1 .................................................................................................................................... 33!Step 2 .................................................................................................................................... 33!Step 3 .................................................................................................................................... 33!Step 4 .................................................................................................................................... 33!Take out the list of Pages you have built. ............................................................................... 35!
Step 1 ................................................................................................................................ 35!
Good Karma Advertising - Page 3
Copyright 2011 AIRiUS Media, All Rights Reserved
Step 2 ................................................................................................................................ 35!Step 3 ................................................................................................................................ 35!Step 4 ................................................................................................................................ 35!
Now you need to build a good buyers list. ............................................................................. 36!Step 1 ................................................................................................................................ 36!Step 2 ................................................................................................................................ 36!Step 3 ................................................................................................................................ 36!
Promoting your Page away from Facebook ............................................................................... 36!How to I link my Facebook Page with my Twitter account? .................................................. 37!
Step 1 ................................................................................................................................ 37!Step 2 ................................................................................................................................ 38!Step 3 ................................................................................................................................ 38!Step 4 ................................................................................................................................ 38!Step 5 ................................................................................................................................ 39!Step 6 ................................................................................................................................ 39!Step 7 ................................................................................................................................ 39!Step 8 ................................................................................................................................ 39!Step 9 ................................................................................................................................ 39!Step 10 .............................................................................................................................. 40!Step 11 .............................................................................................................................. 40!
Building a successful Page ........................................................................................................ 41!Using Page updates ............................................................................................................... 41!
Step 1 ................................................................................................................................ 41!Step 2 ................................................................................................................................ 41!Step 3 ................................................................................................................................ 41!
Page updates VS. Status updates............................................................................................ 43!Tracking your Page's success ................................................................................................. 43!
Step 1 ................................................................................................................................ 43!Step 2 ................................................................................................................................ 43!
Using Facebook Insights ........................................................................................................... 44!How often is data updated? ....................................................................................................... 45!What is an active user? .............................................................................................................. 45!Users ......................................................................................................................................... 45!Interactions ............................................................................................................................... 47!
Good Karma Advertising - Page 4
Copyright 2011 AIRiUS Media, All Rights Reserved
User activity .............................................................................................................................. 48!User demographics .................................................................................................................... 49!Post analytics ............................................................................................................................ 50!
What is the impression number? ............................................................................................ 51!What is feedback %? ............................................................................................................. 51!Per-post Insights .................................................................................................................... 51!
Using Facebook Mobile ............................................................................................................ 51!From an iPhone: .................................................................................................................... 51!From e-mail .......................................................................................................................... 52!From Facebook mobile web .................................................................................................. 52!From Facebook mobile texts.................................................................................................. 53!
I would like to delete my Facebook Page. .................................................................................. 53!Step 1 .................................................................................................................................... 53!Step 2 .................................................................................................................................... 53!Step 3 .................................................................................................................................... 53!
Next, set up an account with PayPal. ......................................................................................... 54!Step 1 ................................................................................................................................ 54!Step 2 ................................................................................................................................ 54!Step 3 ................................................................................................................................ 55!Step 4 ................................................................................................................................ 55!Step 5 ................................................................................................................................ 56!Step 6 ................................................................................................................................ 56!
What are the fees assosiated with my PayPal account? .......................................................... 58!It's time to sign up for a Google account. ................................................................................... 58!
Step 1 .................................................................................................................................... 58!Step 2 .................................................................................................................................... 58!Step 3 .................................................................................................................................... 58!!"#$%&'"()&*+",&$*&---."$/0.1*23 .......................................................................................... 59!
Step 1 ................................................................................................................................ 59!Step 2 ................................................................................................................................ 59!Step 3 ................................................................................................................................ 59!Step 4 ................................................................................................................................ 60!Step 5 ................................................................................................................................ 61!
Now it's time to set up your Shop. ......................................................................................... 61!
Good Karma Advertising - Page 5
Copyright 2011 AIRiUS Media, All Rights Reserved
Step 1 ................................................................................................................................ 61!Step 2 ................................................................................................................................ 61!Step 3 ................................................................................................................................ 61!Step 4 ................................................................................................................................ 62!
It's time to get your Shop ready to make sales. ....................................................................... 63!Step 1 ................................................................................................................................ 63!Step 2 ................................................................................................................................ 64!Step 3 ................................................................................................................................ 64!Step 4 ................................................................................................................................ 64!Step 5 ................................................................................................................................ 65!Step 6 ................................................................................................................................ 65!Step 7 ................................................................................................................................ 65!Step 8 ................................................................................................................................ 65!Step 9 ................................................................................................................................ 66!Step 10 .............................................................................................................................. 66!Step 11 .............................................................................................................................. 66!
Edit the modes of payment you accept. .................................................................................. 67!Step 1 ................................................................................................................................ 67!Step 2 ................................................................................................................................ 67!Step 3 ................................................................................................................................ 67!Step 4 ................................................................................................................................ 68!Step 5 ................................................................................................................................ 68!
Now you should update your settings to your preferences ...................................................... 68!Step 1 ................................................................................................................................ 68!Step 2 ................................................................................................................................ 68!
Shop analytics. ...................................................................................................................... 69!Step 1 ................................................................................................................................ 69!Step 2 ................................................................................................................................ 69!Step 3 ................................................................................................................................ 69!Step 4 ................................................................................................................................ 70!Step 5 ................................................................................................................................ 70!Step 6 ................................................................................................................................ 70!Step 7 ................................................................................................................................ 71!Step 8 ................................................................................................................................ 71!
Good Karma Advertising - Page 6
Copyright 2011 AIRiUS Media, All Rights Reserved
Step 9 ................................................................................................................................ 72!Step 10 .............................................................................................................................. 72!Step 11 .............................................................................................................................. 72!Step 12 .............................................................................................................................. 72!Step 13 .............................................................................................................................. 72!
Adding items to sell............................................................................................................... 73!Step 1 ................................................................................................................................ 73!Step 2 ................................................................................................................................ 73!Step 3 ................................................................................................................................ 74!Step 4 ................................................................................................................................ 74!Step 5 ................................................................................................................................ 74!Step 6 ................................................................................................................................ 74!Step 7 ................................................................................................................................ 75!Step 8 ................................................................................................................................ 75!Step 9 ................................................................................................................................ 76!Step 10 .............................................................................................................................. 76!Step 11 .............................................................................................................................. 76!Step 12 .............................................................................................................................. 76!Step 13 .............................................................................................................................. 77!Step 14 .............................................................................................................................. 77!
Getting people from Etsy to your squeeze page. ........................................................................ 78!E-book VS. Hard copy. Which to sell? ...................................................................................... 78!How many copies of my book should I make available for sale? ............................................... 78!How do I create coupons for rebates? ........................................................................................ 78!
Step 1 .................................................................................................................................... 78!Step 2 .................................................................................................................................... 78!Step 3 .................................................................................................................................... 79!Step 4 .................................................................................................................................... 79!Step 5 .................................................................................................................................... 79!Step 6 .................................................................................................................................... 79!
Information: .............................................................................................................................. 80!Suggested ways to use your coupon code: ............................................................................. 80!
How can I drive more traffic to my Shop? ................................................................................. 81!Step 1 .................................................................................................................................... 81!
Good Karma Advertising - Page 7
Copyright 2011 AIRiUS Media, All Rights Reserved
Step 2 .................................................................................................................................... 82!Step 3 .................................................................................................................................... 82!Step 4 .................................................................................................................................... 82!
Linking my Etsy Shop with my Facebook Page ......................................................................... 83!Step 1 .................................................................................................................................... 83!Step 2 .................................................................................................................................... 83!Step 3 .................................................................................................................................... 84!
What are the fees associated with my Shop? .............................................................................. 84!Where can I view my bill (balance due)? ................................................................................... 85!
Step 1 .................................................................................................................................... 85!Step 2 .................................................................................................................................... 85!
Join the Etsy Entrepreneurs ....................................................................................................... 86!Who are they? ....................................................................................................................... 86!Here is how to join: ............................................................................................................... 86!
Step 1 ................................................................................................................................ 86!Step 2 ................................................................................................................................ 86!Step 3 ................................................................................................................................ 86!Step 4 ................................................................................................................................ 87!Step 5 ................................................................................................................................ 87!
O.K. now what? .................................................................................................................... 87!Get set up with Heartsy. Head over to www.heartsy.me ............................................................ 89!
What is Heartsy? ................................................................................................................... 89!To become a feature business here's what to do: .................................................................... 89!
Step 1 ................................................................................................................................ 89!Step 2 ................................................................................................................................ 90!Step 3 ................................................................................................................................ 91!Step 4 ................................................................................................................................ 91!
How to I secure my spot? ...................................................................................................... 92!Share your Heartsy item with your fans on your Facebook Page:............................................... 92!
Step 1 ................................................................................................................................ 92!Step 2 ................................................................................................................................ 92!Step 3 ................................................................................................................................ 93!Step 4 ................................................................................................................................ 93!Step 5 ................................................................................................................................ 93!
Good Karma Advertising - Page 8
Copyright 2011 AIRiUS Media, All Rights Reserved
Step 6 ................................................................................................................................ 93!Step 7 ................................................................................................................................ 94!
When will I get a response from Heartsy? ............................................................................. 94!If I get 30 "Yes, Definitely" votes, am I guaranteed to be a featured artisan? ......................... 94!How long will it take to be featured? ..................................................................................... 94!What is the difference between a featured deal and the daily deal? ........................................ 94!
Using free classifieds sites to drive people to your product ........................................................ 94!45,/$&1'"16&*7$&---.7/")"+",0-'",".1*23 ....................................................................... 94!Step 1 ................................................................................................................................ 94!Step 2 ................................................................................................................................ 95!Step 3 ................................................................................................................................ 96!Step 4 ................................................................................................................................ 96!Step 5 ................................................................................................................................ 96!Step 6 ................................................................................................................................ 97!Step 7 ................................................................................................................................ 97!Step 8 ................................................................................................................................ 98!Step 9 ................................................................................................................................ 98!Step 10 .............................................................................................................................. 98!Step 11 .............................................................................................................................. 98!
The next site you will want to check out is www.kijiji.ca: ..................................................... 99!Step 1 ................................................................................................................................ 99!Step 2 ................................................................................................................................ 99!Step 3 .............................................................................................................................. 100!Step 4 .............................................................................................................................. 100!
Another good site for posting your ad is www.craigslist.com: ............................................. 101!Step 1 .............................................................................................................................. 101!Step 2 .............................................................................................................................. 102!Step 3 .............................................................................................................................. 102!Step 4 .............................................................................................................................. 102!Step 5 .............................................................................................................................. 103!Step 6 .............................................................................................................................. 103!Step 7 .............................................................................................................................. 103!
Next I would recommend that you head over to www.frogads.com: .................................... 103!Step 1 .............................................................................................................................. 103!
Good Karma Advertising - Page 9
Copyright 2011 AIRiUS Media, All Rights Reserved
Step 2 .............................................................................................................................. 104!Step 3 .............................................................................................................................. 104!Step 4 .............................................................................................................................. 104!Step 5 .............................................................................................................................. 105!Step 6 .............................................................................................................................. 106!Step 7 .............................................................................................................................. 107!Step 8 .............................................................................................................................. 107!Step 9 .............................................................................................................................. 107!
The next site I would recommend to post your ad on is www.adoos.ca: ............................... 107!Step 1 .............................................................................................................................. 107!Step 2 .............................................................................................................................. 108!Step 3 .............................................................................................................................. 108!Step 4 .............................................................................................................................. 109!Step 5 .............................................................................................................................. 110!Step 6 .............................................................................................................................. 111!
The last site for ads I recommend is www.salesspider.com: ................................................. 111!Step 1 .............................................................................................................................. 111!Step 2 .............................................................................................................................. 112!Post your ad..................................................................................................................... 112!Build your profile and connect......................................................................................... 114!Now what? ...................................................................................................................... 116!
The final site for social media you should go to is www.twitter.com ................................... 117!Step 1 .............................................................................................................................. 117!Step 2 .............................................................................................................................. 117!Step 3 .............................................................................................................................. 118!Step 4 .............................................................................................................................. 118!Step 5 .............................................................................................................................. 119!Step 6 .............................................................................................................................. 119!Step 7 .............................................................................................................................. 119!Step 8 .............................................................................................................................. 119!Step 9 .............................................................................................................................. 120!Step 10 ............................................................................................................................ 120!
Ready, set, TWEET! ........................................................................................................... 120!Final note ................................................................................................................................ 123!
Good Karma Advertising - Page 10
Copyright 2011 AIRiUS Media, All Rights Reserved
!-%&.'/%0&'(&10%%&&8+",0*9"&-'*&/$(,$/&*7$&59&$'"&:7/59"//&*;&/"
Good Karma Advertising - Page 11
Copyright 2011 AIRiUS Media, All Rights Reserved
:7/59"//&-*,
Good Karma Advertising - Page 12
Copyright 2011 AIRiUS Media, All Rights Reserved
6+%7&8&9&:%++4*;&.%'7$%&-"+&4,&"&1"?%#''@&.";%5&&&@&A(="&5/&(&=,"($&/*7,1"&;*,&0*7&$*&:,*()1(/$&(
Good Karma Advertising - Page 13
Copyright 2011 AIRiUS Media, All Rights Reserved
C&"$0%"3D&-"E%&"&1"?%#''@&:0'B7F&)"*&C&?-"*;%&4+&+'&"&.";%5&&!*.&W*7&1(99*$&1*9+",$&*9"&$*&$'"&*$'",.&B&-*7
Good Karma Advertising - Page 14
Copyright 2011 AIRiUS Media, All Rights Reserved
;5
Good Karma Advertising - Page 15
Copyright 2011 AIRiUS Media, All Rights Reserved
&&6+%7&L&Z"
Good Karma Advertising - Page 16
Copyright 2011 AIRiUS Media, All Rights Reserved
&&6+%7&N&Z"
Good Karma Advertising - Page 17
Copyright 2011 AIRiUS Media, All Rights Reserved
6+%7&P&@=,""&$*&$'"&4(1":**6&?",2/&*;&^/"&(9)&/"
Good Karma Advertising - Page 18
Copyright 2011 AIRiUS Media, All Rights Reserved
6+%7&88&B9+5$"&0*7,&;,5"9)/&:0&/"
Good Karma Advertising - Page 19
Copyright 2011 AIRiUS Media, All Rights Reserved
&&6+%7&8L&Z"$&7A&0*7,&2*:5
Good Karma Advertising - Page 20
Copyright 2011 AIRiUS Media, All Rights Reserved
2'/&3'&C&?$"4G&GD&B,%0*"G%5&&45,/$&*;&(
Good Karma Advertising - Page 21
Copyright 2011 AIRiUS Media, All Rights Reserved
&&2'/&3'&C&?0%"+%&+-%%,+&B,%0*"G%5&&&M","&(,"&/*2"&=75)"
Good Karma Advertising - Page 22
Copyright 2011 AIRiUS Media, All Rights Reserved
&W*7&(,"&$'"9&(:
Good Karma Advertising - Page 23
Copyright 2011 AIRiUS Media, All Rights Reserved
$'"&A7:
Good Karma Advertising - Page 24
Copyright 2011 AIRiUS Media, All Rights Reserved
&&T334*;&GB,4?&+'&D'B0&.";%&&B;&0*7&'(+"&)*9"&$'5/&59&$'"&A(/$&A
Good Karma Advertising - Page 25
Copyright 2011 AIRiUS Media, All Rights Reserved
&&
&&@
Good Karma Advertising - Page 26
Copyright 2011 AIRiUS Media, All Rights Reserved
&T3G4*4,+%04*;&D'B0&1"?%#''@&.";%F&&?'","&5/&9*&
Good Karma Advertising - Page 27
Copyright 2011 AIRiUS Media, All Rights Reserved
!'&0%G'E%&,'G%'*%&(0'G&+-%&"3G4*4,+0"+'0&$4,+&'(&D'B0&7";%U&&
6+%7&8&@11"//&0*7,&`(="&2(9(=",&'","3&'$$A3ee---.;(1":**6.1*2eA(="/e2(9(="e&&6+%7&I&_
Good Karma Advertising - Page 28
Copyright 2011 AIRiUS Media, All Rights Reserved
&&&6+%7&K&O9&$'"&:*$$*2&
Good Karma Advertising - Page 29
Copyright 2011 AIRiUS Media, All Rights Reserved
2'/&3'&C&?0%"+%&"*&VE%*+&+-0'B;-&GD&.";%5&&45,/$&0*7&-5
Good Karma Advertising - Page 30
Copyright 2011 AIRiUS Media, All Rights Reserved
;5
Good Karma Advertising - Page 31
Copyright 2011 AIRiUS Media, All Rights Reserved
Your Page will be posted on users "news feeds" for various actions taken on your Page. Users will see these stories in their "news feed" and can click "like" in the story to like your Page. As well, if a new user sees your Page on on a friends profile, they can visit it by clicking on it's profile photo or name and chose to "like" it. Users can also search for your Page by name, either within Facebook or from a global search portal. On the Page, they have the options of clicking on the "like" button in the upper right hand corner.
&4(1":**6&`(="/&(9)&$'"&9($7,(
Good Karma Advertising - Page 32
Copyright 2011 AIRiUS Media, All Rights Reserved
6+%7&I&[*&$',*7='&$'"&
Good Karma Advertising - Page 33
Copyright 2011 AIRiUS Media, All Rights Reserved
6+%7&K&O91"&*9&$'($&`(="&/"
Good Karma Advertising - Page 34
Copyright 2011 AIRiUS Media, All Rights Reserved
!*$"3&!*$51"&$'"&/7=="/$")&`(="/&$'($&(AA"(,&$*&$'"&,5='$&*;&0*7,&4(1":**6&-59)*-.&S'"9&0*7&/""&(&/5$"&$'($&5/&,"
Good Karma Advertising - Page 35
Copyright 2011 AIRiUS Media, All Rights Reserved
O91"&0*7&'(+"&A*/$")&$'"&
Good Karma Advertising - Page 36
Copyright 2011 AIRiUS Media, All Rights Reserved
@
Good Karma Advertising - Page 37
Copyright 2011 AIRiUS Media, All Rights Reserved
&&
&&2'/&+'&C&$4*@&GD&1"?%#''@&.";%&/4+-&GD&!/4++%0&"??'B*+5&&B&-5
Good Karma Advertising - Page 38
Copyright 2011 AIRiUS Media, All Rights Reserved
6+%7&I&?*&59/$(
Good Karma Advertising - Page 39
Copyright 2011 AIRiUS Media, All Rights Reserved
6+%7&L&89$",&0*7,&1*2A(90&9(2"&(9)&(&1*9$(1$&972:",&(9)&1'"16&*;;&$'"&$",2/&*;&/",+51"&:*#.&&6+%7&M&Z"
Good Karma Advertising - Page 40
Copyright 2011 AIRiUS Media, All Rights Reserved
&&6+%7&8Q&[*&$',*7='&(&+",0&/525
Good Karma Advertising - Page 41
Copyright 2011 AIRiUS Media, All Rights Reserved
=B4$34*;&"&,B??%,,(B$&.";%&&W*7,&`(="&/'*7
Good Karma Advertising - Page 42
Copyright 2011 AIRiUS Media, All Rights Reserved
&&W*7D
Good Karma Advertising - Page 43
Copyright 2011 AIRiUS Media, All Rights Reserved
.";%&B73"+%,&A6F&6+"+B,&B73"+%,&&S'"9&(&`(="&()2595/$,($*,&/"9)/&(&`(="&7A)($"%&5$&5/&,"1"5+")&(/&(&2"//(="&59&$'"&Q*$'",Q&;*
Good Karma Advertising - Page 44
Copyright 2011 AIRiUS Media, All Rights Reserved
R,4*;&1"?%#''@&C*,4;-+,&&4(1":**6&B9/5='$/&A,*+5)"/&0*7&-5$'&$'"&2"$,51/&(,*79)&0*7,&1*9$"9$.&U0&79)",/$(9)59=&(9)&(9(
Good Karma Advertising - Page 45
Copyright 2011 AIRiUS Media, All Rights Reserved
1*79$,5"/&(9)&15$5"/.&@
Good Karma Advertising - Page 46
Copyright 2011 AIRiUS Media, All Rights Reserved
d5;"$52"&d56"/3&?'"&$*$(
Good Karma Advertising - Page 47
Copyright 2011 AIRiUS Media, All Rights Reserved
&
C*+%0"?+4'*,&&S'"9&0*7&1,"($"&1*2A"
Good Karma Advertising - Page 48
Copyright 2011 AIRiUS Media, All Rights Reserved
a(5
Good Karma Advertising - Page 49
Copyright 2011 AIRiUS Media, All Rights Reserved
&
&&R,%0&3%G';0"7-4?,&&`(="&()259/&'(+"&$'"&(:5
Good Karma Advertising - Page 50
Copyright 2011 AIRiUS Media, All Rights Reserved
["9)",&(9)&@="3&@==,"=($")&)"2*=,(A'51&)($(&(:*7$&$'"&A"*A
Good Karma Advertising - Page 51
Copyright 2011 AIRiUS Media, All Rights Reserved
>-"+&4,&+-%&4G70%,,4'*&*BG#%05&&?'5/&5/&$'"&,(-&972:",&*;&52A,"//5*9/&$'($&'(+"&:""9&/'*-9&$*&7/",/.&?'"/"&52A,"//5*9/&1(9&1*2"&;,*2&(&7/",D/&9"-/&;"")%&(&+5/5$&$*&$'"&`(="%&*,&$',*7='&(9&OA"9&[,(A'&/*15(
Good Karma Advertising - Page 52
Copyright 2011 AIRiUS Media, All Rights Reserved
S"&/7=="/$&0*7&1,5='$&(,,*-&51*9%&(9)&1
Good Karma Advertising - Page 53
Copyright 2011 AIRiUS Media, All Rights Reserved
10'G&1"?%#''@&G'#4$%&+%W+,&&?*&(1$5+($"&7A)($59=&+5(&$"#$&2"//(="%&1
Good Karma Advertising - Page 54
Copyright 2011 AIRiUS Media, All Rights Reserved
H%W+[&,%+&B7&"*&"??'B*+&/4+-&."D."$F&&&6+%7&8&M"()&*+",&$*&---.A(0A(
Good Karma Advertising - Page 55
Copyright 2011 AIRiUS Media, All Rights Reserved
&&6+%7&J&Z"
Good Karma Advertising - Page 56
Copyright 2011 AIRiUS Media, All Rights Reserved
&&6+%7&L&Z"
Good Karma Advertising - Page 57
Copyright 2011 AIRiUS Media, All Rights Reserved
&&` (0`(
Good Karma Advertising - Page 58
Copyright 2011 AIRiUS Media, All Rights Reserved
>-"+&"0%&+-%&(%%,&",,',4"+%3&/4+-&GD&."D."$&"??'B*+5&&B$&5/&;,""&$*&*A"9&0*7,&(11*79$%&A(0&;*,&A7,1'(/"/&0*7&2(6"%&-5$'),(-&;,*2&0*7,&`(0`(
Good Karma Advertising - Page 59
Copyright 2011 AIRiUS Media, All Rights Reserved
H%W+[&-%"3&'E%0&+'&///F%+,DF?'GU&&
6+%7&8&B9&$'"&$*A&:(99",%&/"1*9)&$(:&*+",&/"
Good Karma Advertising - Page 60
Copyright 2011 AIRiUS Media, All Rights Reserved
&&6+%7&K&!*-&0*7&-5
Good Karma Advertising - Page 61
Copyright 2011 AIRiUS Media, All Rights Reserved
6+%7&L&Z52A2(5
Good Karma Advertising - Page 62
Copyright 2011 AIRiUS Media, All Rights Reserved
&&6+%7&K&89$",&$'"&:5
Good Karma Advertising - Page 63
Copyright 2011 AIRiUS Media, All Rights Reserved
&&?'"0&-5
Good Karma Advertising - Page 64
Copyright 2011 AIRiUS Media, All Rights Reserved
&
&&6+%7&I&Z"
Good Karma Advertising - Page 65
Copyright 2011 AIRiUS Media, All Rights Reserved
6+%7&L&Z"
Good Karma Advertising - Page 66
Copyright 2011 AIRiUS Media, All Rights Reserved
&&6+%7&P&^A
Good Karma Advertising - Page 67
Copyright 2011 AIRiUS Media, All Rights Reserved
&&V34+&+-%&G'3%,&'(&7"DG%*+&D'B&"??%7+F&&
6+%7&8&Z"
Good Karma Advertising - Page 68
Copyright 2011 AIRiUS Media, All Rights Reserved
6+%7&K&89$",&$'"&">2(5
Good Karma Advertising - Page 69
Copyright 2011 AIRiUS Media, All Rights Reserved
&&6-'7&"*"$D+4?,F&&!*-%&/5=9&7A&;*,&[**=
Good Karma Advertising - Page 70
Copyright 2011 AIRiUS Media, All Rights Reserved
&&6+%7&K&?*-(,)/&$'"&:*$$*2&*;&$'"&A(="&/"
Good Karma Advertising - Page 71
Copyright 2011 AIRiUS Media, All Rights Reserved
&&6+%7&N&89$",&0*7,&59;*,2($5*9&(9)&/"
Good Karma Advertising - Page 72
Copyright 2011 AIRiUS Media, All Rights Reserved
6+%7&P&B9&$'"&:*#&*;&$"#$&$*&$'"&,5='$&*;&$'"&A(="&
Good Karma Advertising - Page 73
Copyright 2011 AIRiUS Media, All Rights Reserved
&&?*&+5"-&0*7,&@9(
Good Karma Advertising - Page 74
Copyright 2011 AIRiUS Media, All Rights Reserved
&&6+%7&J&89$",&(&1($1'0&$5$
Good Karma Advertising - Page 75
Copyright 2011 AIRiUS Media, All Rights Reserved
&&6+%7&N&89$",&$'"&A,51"&*;&0*7,&5$"2&59&^Za&(9)&$'"&N7(9$5$0&0*7&'(+"&;*,&/(
Good Karma Advertising - Page 76
Copyright 2011 AIRiUS Media, All Rights Reserved
&6+%7&P&^9)",&Q/'5A&$*&(
Good Karma Advertising - Page 77
Copyright 2011 AIRiUS Media, All Rights Reserved
&&6+%7&8J&?'5/&5/&(&A,"+5"-&*;&'*-&0*7,&
Good Karma Advertising - Page 78
Copyright 2011 AIRiUS Media, All Rights Reserved
:%++4*;&7%'7$%&(0'G&V+,D&+'&D'B0&,\B%%]%&7";%F&&&` */$&$'"&^Yd&;*,&0*7,&/N7""\"&A(="&59&0*7,&QZ'*A&(99*791"2"9$Q&/(059=&0*7&(,"&=5+59=&(-(0&0*7,&=,"($&:**6&;*,&;,"".&@
Good Karma Advertising - Page 79
Copyright 2011 AIRiUS Media, All Rights Reserved
6+%7&J&?*&$'"&,5='$&/"
Good Karma Advertising - Page 80
Copyright 2011 AIRiUS Media, All Rights Reserved
C*('0G"+4'*U&&@&1*7A*9&1*)"&(AA
Good Karma Advertising - Page 81
Copyright 2011 AIRiUS Media, All Rights Reserved
M*/$&(&/'*A>-5)"&/(
Good Karma Advertising - Page 82
Copyright 2011 AIRiUS Media, All Rights Reserved
6+%7&I&Z"
Good Karma Advertising - Page 83
Copyright 2011 AIRiUS Media, All Rights Reserved
&&W*7&9*-&'(+"&(&/'*-1(/"&/A*$.&&&W*7&(,"&(:
Good Karma Advertising - Page 84
Copyright 2011 AIRiUS Media, All Rights Reserved
6+%7&J&@))&(9&8$/0&$(:&$*&0*7,&`(="&:0&/"-"+&"0%&+-%&(%%,&",,'?4"+%3&/4+-&GD&6-'75&&EK&1"9$/&;*,&"(1'&5$"2&0*7&
Good Karma Advertising - Page 85
Copyright 2011 AIRiUS Media, All Rights Reserved
@
Good Karma Advertising - Page 86
Copyright 2011 AIRiUS Media, All Rights Reserved
a'4*&+-%&V+,D&V*+0%70%*%B0,&&
>-'&"0%&+-%D5&&?'"0&(,"&(&$"(2&*;&:7/59"//&(9)&1,"($5+"&A,*;"//5*9(
Good Karma Advertising - Page 87
Copyright 2011 AIRiUS Media, All Rights Reserved
6+%7&K&Z"
Good Karma Advertising - Page 88
Copyright 2011 AIRiUS Media, All Rights Reserved
&&M(+"&0*7&'"(,)&*;&M"(,$/0.2"P&V!*$"3&B&-5
Good Karma Advertising - Page 89
Copyright 2011 AIRiUS Media, All Rights Reserved
&&Z'(,"&$'"&
Good Karma Advertising - Page 90
Copyright 2011 AIRiUS Media, All Rights Reserved
&&6+%7&I&89$",&$'"&59;*,2($5*9&,"N7"/$")&(9)&7A
Good Karma Advertising - Page 91
Copyright 2011 AIRiUS Media, All Rights Reserved
&&6+%7&J&89$",&$'"&)"(
Good Karma Advertising - Page 92
Copyright 2011 AIRiUS Media, All Rights Reserved
2'/&+'&C&,%?B0%&GD&,7'+5&&?'"&A51$7,"/&*;&0*7,&5$"2/&(,"&9*-&59&(&:(96&-5$'&(
Good Karma Advertising - Page 93
Copyright 2011 AIRiUS Media, All Rights Reserved
6+%7&J&_*A0&$'"&^Yd&*;&$'"&A(="&5$&$(6"/&0*7&$*.&&6+%7&K&Z"
Good Karma Advertising - Page 94
Copyright 2011 AIRiUS Media, All Rights Reserved
6+%7&N&`*/$&$'"&^Yd&*9&0*7,&4(1":**6&`(="&(/659=&0*7,&;(9/&$*&+*$"&;*,&0*7&5$"2/&(/&-"
Good Karma Advertising - Page 95
Copyright 2011 AIRiUS Media, All Rights Reserved
&&6+%7&I&4,*2&$'"&9"#$&A(="&/"
Good Karma Advertising - Page 96
Copyright 2011 AIRiUS Media, All Rights Reserved
6+%7&J&4,*2&$'"&$(:/&($&$'"&$*A&*;&$'"&A(="&/"
Good Karma Advertising - Page 97
Copyright 2011 AIRiUS Media, All Rights Reserved
&6+%7&M&89$",&$'"&)"$(5
Good Karma Advertising - Page 98
Copyright 2011 AIRiUS Media, All Rights Reserved
6+%7&O&^9)",&'"()59=&:"&/7,"&$*&5912(5
Good Karma Advertising - Page 99
Copyright 2011 AIRiUS Media, All Rights Reserved
(
Good Karma Advertising - Page 100
Copyright 2011 AIRiUS Media, All Rights Reserved
6+%7&J&89$",&$'"&59;*,2($5*9&,"N7"/$")&;*,&0*7&5$"2.&f(6"&5$&$'"&/(2"&(/&$'"&()&0*7&A
Good Karma Advertising - Page 101
Copyright 2011 AIRiUS Media, All Rights Reserved
&&@&1*9;5,2($5*9&">2(5
Good Karma Advertising - Page 102
Copyright 2011 AIRiUS Media, All Rights Reserved
&&6+%7&I&B9&$'"&7AA",&,5='$&1*,9",&/"
Good Karma Advertising - Page 103
Copyright 2011 AIRiUS Media, All Rights Reserved
&&6+%7&L&Z"
Good Karma Advertising - Page 104
Copyright 2011 AIRiUS Media, All Rights Reserved
6+%7&I&452(5
Good Karma Advertising - Page 105
Copyright 2011 AIRiUS Media, All Rights Reserved
&&6+%7&L&Z"
Good Karma Advertising - Page 106
Copyright 2011 AIRiUS Media, All Rights Reserved
&&6+%7&M&89$",&$'"&59;*,2($5*9&,"N7"/$")&/525
Good Karma Advertising - Page 107
Copyright 2011 AIRiUS Media, All Rights Reserved
6+%7&N&^A
Good Karma Advertising - Page 108
Copyright 2011 AIRiUS Media, All Rights Reserved
&&6+%7&I&Z"
Good Karma Advertising - Page 109
Copyright 2011 AIRiUS Media, All Rights Reserved
&&6+%7&K&89$",&$'"&59;*,2($5*9&,"N7"/$")&;*,&0*7,&()&(/&0*7&'(+"&-5$'&(
Good Karma Advertising - Page 110
Copyright 2011 AIRiUS Media, All Rights Reserved
&&6+%7&L&^A
Good Karma Advertising - Page 111
Copyright 2011 AIRiUS Media, All Rights Reserved
&&6+%7&M&Z"
Good Karma Advertising - Page 112
Copyright 2011 AIRiUS Media, All Rights Reserved
&
&&6+%7&I&89$",&0*7,&59;*,2($5*9&(9)&/"
Good Karma Advertising - Page 113
Copyright 2011 AIRiUS Media, All Rights Reserved
&&6+%7&I&89$",&$'"&59;*,2($5*9&;*,&0*7,&()&'","&I7/$&
Good Karma Advertising - Page 114
Copyright 2011 AIRiUS Media, All Rights Reserved
&6+%7&K&Z"
Good Karma Advertising - Page 115
Copyright 2011 AIRiUS Media, All Rights Reserved
6+%7&J&Z"
Good Karma Advertising - Page 116
Copyright 2011 AIRiUS Media, All Rights Reserved
&&6+%7&L&@$&$'"&:*$$*2&*;&$'"&A(="&2(6"&/7,"&$*&/"
Good Karma Advertising - Page 117
Copyright 2011 AIRiUS Media, All Rights Reserved
!-%&(4*"$&,4+%&('0&,'?4"$&G%34"&D'B&,-'B$3&;'&+'&4,&///F+/4++%0F?'GU&&?-5$$",&5/&"#A
Good Karma Advertising - Page 118
Copyright 2011 AIRiUS Media, All Rights Reserved
&&6+%7&J&O91"&0*7&(,"&/5=9")&59&/"
Good Karma Advertising - Page 119
Copyright 2011 AIRiUS Media, All Rights Reserved
&6+%7&L&Z"
Good Karma Advertising - Page 120
Copyright 2011 AIRiUS Media, All Rights Reserved
&&6+%7&P&Z"
Good Karma Advertising - Page 121
Copyright 2011 AIRiUS Media, All Rights Reserved
&&W*7&'(+"&(&LRK&1'(,(1$",&2(#5272&$*&="$&-'($&0*7&-(9$&$*&/(0&*7$&$'",".&&@&25#$7,"&*;&(,$&(9)&/15"91"%&A,*A",&$-""$59=&5/&+5$(
Good Karma Advertising - Page 122
Copyright 2011 AIRiUS Media, All Rights Reserved
&?'(96>0*7/&t&f*2&-(/&,5='$&t&/(059=&$'(96&0*7&5/&(
Good Karma Advertising - Page 123
Copyright 2011 AIRiUS Media, All Rights Reserved
14*"$&*'+%& B&69*-&$'($&$'5/&5/&