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By

Divakar Badola

BTech (PGDM)

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Contents

Intro to Retailing

Intro of Reliance Retail ltd.

Vision, values and specialty

SWOT analysis

Current Status and Competitors ofRRL

Future of RRL

Conclusion

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What is Retail ?????

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Retail PhilosophyBy The People, For The People and Of The

People

Retailing involves selling products and services to consumers for theirindividual or family use. As the final link between consumers andmanufacturers, retailers are a vital part of the business world. Retailersadd value to products by making it easier for manufactures to sell andconsumers to buy.

The Indian Retail Sector can be broadly

classified into

Indian Retail Sector

Food Retailers

Health & Beauty

Products

Home Furniture

& Household

Clothing &

Footwear

Durable Goods

Leisure &Personal Goods

The Basics Of Retail

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Brief Detail

Type Supermarket

Founded 30 October 2006

Headquarters Mumbai, India

Key peopleMukesh Ambani,CEO

Industry Retail

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vision

With a vision to generate inclusivegrowth and prosperity for farmers,vendor partners, small shopkeepers

and consumers, Reliance RetailLimited (RRL), a subsidiary of RIL,was set up to lead Reliance Groups

foray into organized retail.

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Since its inception in 2006,with acapital ofRs370,687.7 crores(April 11, 2008) (Reliance

Industries Ltd.) Reliance RetailLimited (RRL) has grown into anorganization that caters to millions of

customers..

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Management Team Mukesh D. Ambani - Chairman & Managing Director . President Reliance Retail-Bijou Kurien, Nikhil R. Meswani - Executive Director Hital R. Meswani - Executive Director

Executive Directors H.S.Kohli - Ramniklal H. Ambani Mansingh L. Bhakta Yogendra P. Trivedi Dr. D. V. Kapur

M. P. Modi S. Venkitaramanan Prof. Ashok Misra Prof. Dipak C Jain Dr. Raghunath Anant Mashelkar

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Reliance

Fresh

RelianceSuper

RelianceFootprints

RelianceWellness

RelianceDigital

RelianceTrends

Major BusinessDivisions

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Reliance Freshis the convenience store formatwhich forms part of the retail business of RelianceIndustriesof Indiawhich is headed by MukeshAmbani.

Reliance plans to invest in excess of Rs 25000croresin the next 4 years in their retail division.The company already has in excess of 560reliance fresh outlets across the country.

These stores sell fresh fruits and vegetables,staples, groceries, fresh juice bars and dairyproducts.

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RRL operates several value& specialty formats.

Reliance Fresh, a neighborhood concept.

Reliance Mart, an all under one roofsupermarket concept.

Reliance Super, a mini-mart concept.

Reliance Digital, a consumer durables &information technology concept.

Reliance Trends, an apparel &accessories concept.

Reliance Footprint, a footwear concept.

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RRL operates several value& specialty formats.

Reliance Wellness, a health, wellness &beauty concept.

iStore by Reliance Digital, anexclusive Apple products concept.

Reliance Jewels, a jewellery concept. Reliance TimeOut, a books, music &

entertainment concept. Reliance AutoZone, an automotive

products & services concept. Reliance Living, a homeware, furniture,

modular kitchens, furnishings concept.

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SWOT Analysis

Strengths.

Demographic favor.

Increase in people in earner category.

Urbanization.

Changing consumer habits and lifestyles.

Plastic card revolution.

Greater availability shopping space.

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Weakness.

Policy related issues

Numerous license , permits and registration

Farmer and retailer unfriendly APMC act.

Limited consumer insight

lack of detailed region specific customer data.

Inadequate human resources

lack of trained personnel at all level . stringentemployment and industry laws.

Taxation hurdle. Underdeveloped supply chain and

underdeveloped logistics infrastructure.

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Opportunities

Potential for investment.

Lavational advantage.

Sectors with high growth potential. Fastest growing formats.

Rural retail.

E-retailing. Retail franchising.

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Threats

Political issues.

Social issues.

Inflation. Lack of differentiation among the

malls that are coming.

Poor inventory turns and stockavailability.

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Through Reliance One, RRLs loyalty

membership program, RRL enjoys thepatronage of over 5.5 million customers.

In the coming year, RRL will continue onits mission to delight the customers every

visit. RRL will continue to provideunprecedented value to customers acrossall its formats and stores.

Customers concern

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Performance.

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More than 3 yearsinto operation,RRL has now expanded its presencein more than 85cities across 14states in India.

The firm currently has 1,000retailstores across all formats.

Expansion Of RRL

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RIL invested another Rs1,220crore in Reliance Retail Ltd (RRL)

in FY10, taking its totalinvestment to Rs5,220 crore,according to RILs annual

accounts that were sent toshareholders this week.

Reliance Retail continues to getcapital from parent

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The total investment byRIL in its

retail operations is at least Rs5,220

crore, including an earlier investmentof Rs3,390crore in the fully paid-upequity shares of the company. As on31 March, RIL had cash and cashequivalent assets to the tune ofRs13,462.64 crore.

Investments

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Major Competitors

Shoppers' Stop Westside (Trent) Pantaloon (Big Bazaar) Lifestyle

RPG Retail (Food world, Music world) Crossword Wills Lifestyle

Globus Piramals ( Pyramid & Crosswords) Ebony Retail Holdings Ltd.

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Current Status

Currently, it has stores in less than 100cities, the most among its peers.

Indias largest retailer by sales,

Pantaloons Retail India Ltd, is in 74 citieswhile Aditya Birla Retail Ltdand SpencersRetail Ltd, a subsidiary of RPG Enterprises,are yet to reach the 50-city mark.

Specialty retailers such as Reebok IndiaCo., Bata India Ltd and Raymond Ltd arepresent in over 200towns nationwide.

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Current Share Prices of RIL

Last Price1051.20 accordingto NSE

1,050.60 +2.30 ( 0.22% )according to BSE

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International mergers

RRL rapidly expanded the storesnetwork it operates through strategicpartnerships with world-classcompanies such as Marks & Spencer

and Pearl Europe.

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Future Of RRL

Reliance Retail plans to 3,000-4,000stores in 3-4yrs.

The dream project of RelianceIndustries Chairman Mukesh Ambani,

Reliance Retail has all the potentialto become the market leader in thissector.

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Future Of Retailing In India

If we look at the total retail market ofIndia, management consulting firm A.T.Kearney's annual study of retailinvestment in 30 emerging marketsestimates it at $350billion, which isexpected to grow 13%this year. Thestudy says that India's top five retailerstogether still account for less than 2%of

the retail market.

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C i t il i d t

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Commercial awareness

Self-confidence

Flexibility

Strong time management skills

Team work

Leadership qualities

Communication skillsAnalysis and problem-solvingskills

Numeric skills

Attention to detail

You just need to be good with them

Career in retail industry

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Conclusion

RRL unveiled is an ambitious

company strengthening presence inmulti-format retail stores, focusingon hypermarkets, building world

class infrastructure and trainingfacilities.

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