Brought to you by the Global Knowledge Center, the Best Practice Bulletin communicates examples of innovative and successful practices from distributors and retailers around the world. Our goal at the Global Knowledge Center is to reflect and promote the Toyota Way inSales and Marketing ( TWSM), and inspire global knowledge sharing among members of theToyota family. Indicates more information at www.toyotagkc.com Established ....................................................................................................... 1962 ToyotaSalesOutlets ......................................................................................... 118 Website ....................................................................................... www.toyota.co.th Toyota Motor Thailand Co. Ltd. (TMT), Thailand TARGET.............................................. 1 Looking at the Opportunities PROCESS .......................................... 4 Strengthening the Links in the Value Chain RESULTS .......................................... 10 Enhancing Profits by Linking the Value Chain Optimizing the Value Chain Page 2 Page 4 Page 11