Recent studies by the World Health Organization show that the wine and spirits industry is a major target for counterfeiters worldwide. In China, 44% of wine consumers worry about the authenticity of the bottles they’ve purchased. Take action to protect your brand through Smartrac’s easy-to-implement Smart Cosmos ® Brand Protection and Customer Experience solutions. Learn more about each secure component of these solutions that, when combined, help you to create a digital identity for each bottle to effectively track, analyze and engage your customers! Fake Spirits, Real Problems Brand Protection and Customer Experience Solutions Prevent Fraud with Smart Cosmos Secure QR Implement robust fraud protection for your bottles with our Secure QR labels. These labels contain specialized security features, such as serialized codes and secret PINs, that help protect you and your customers from fraud with minimal impact to your manufacturing processes. Scan data collected from production through distribution, as well as consumer data collected after the sale, are seamlessly uploaded to your Smart Cosmos dashboard. Integration with major map tools allows for a detailed street view of scan locations - including Asia! Drink Safe with Tamper Tags Instill consumer confidence by ensuring their wine and spirits haven’t been tampered with by using Smartrac’s Tamper Tags. With a tap of their smartphone, consumers can verify the authenticity of their product while also being reassured that their bottle hasn’t ever been opened before. Your consumers can also peruse specialized product content while feeling safe sipping their favorite wine or spirit. Highlight Fraud with Invisible Markings Counterfeits are more than a nuisance; they affect your brand reputation and your bottom line. Fortunately, Smart Cosmos provides multi-layer security by adding advanced Traceless technologies to your products. With an array of invisible markers that confront counterfeiting and grey-market diversion, our proprietary and proven methods can be effortlessly integrated into your production process. This forges a multi-dimensional solution, protecting you and your consumers from counterfeit wines and spirits. smartrac-group.com L12R QR + PIN Codes Tamper Proof NFC Tags Traceless ® Markings
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Recent studies by the World Health Organization show that the wine and spirits industry is a major target for counterfeiters worldwide. In China, 44% of wine consumers worry about the authenticity of the bottles they’ve purchased. Take action to protect your brand through Smartrac’s easy-to-implement Smart Cosmos® Brand Protection and Customer Experience solutions.
Learn more about each secure component of these solutions that, when combined, help you to create a digital identity for each bottle to effectively track, analyze and engage your customers!
Fake Spirits, Real Problems
Brand Protection and Customer Experience Solutions
Prevent Fraud with Smart Cosmos Secure QR
Implement robust fraud protection for your bottles with our Secure QR labels. These labels contain specialized security features, such as serialized codes and secret PINs, that help protect you and your customers from fraud with minimal impact to your manufacturing processes. Scan data collected from production through distribution, as well as consumer data collected after the sale, are seamlessly uploaded to your Smart Cosmos dashboard. Integration with major map tools allows for a detailed street view of scan locations - including Asia!
Drink Safe with Tamper Tags
Instill consumer confidence by ensuring their wine and spirits haven’t been tampered with by using Smartrac’s Tamper Tags. With a tap of their smartphone, consumers can verify the authenticity of their product while also being reassured that their bottle hasn’t ever been opened before. Your consumers can also peruse specialized product content while feeling safe sipping their favorite wine or spirit.
Highlight Fraud with Invisible Markings
Counterfeits are more than a nuisance; they affect your brand reputation and your bottom line. Fortunately, Smart Cosmos provides multi-layer security by adding advanced Traceless technologies to your products. With an array of invisible markers that confront counterfeiting and grey-market diversion, our proprietary and proven methods can be effortlessly integrated into your production process. This forges a multi-dimensional solution, protecting you and your consumers from counterfeit wines and spirits.
smartrac-group.com
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Delight Customers with Digital Experiences
As your consumers sip, grip their attention with tasting notes, pairing recipes, and social interactions. Not enough room on your bottle’s label? Our integrated Smart Cosmos Experiences solution creates an access point for your digital channels and social media right from their phone!
From scanning a QR code to tapping an NFC tag, digital engagement has never been easier. Tie the experience or your customer’s experience directly into your own ecosystem or leverage our built-in platform to easily create content to share with your consumers. With offerings like tailored landing pages and integration of loyalty programs, you’ll have a whole set of tools at your disposal to drive customer engagement.
Ready to Put a Cork in Counterfeiting? Contact Us!
Smart Cosmos® Brand Protection and Customer Experience Solutions from Smartrac are your secret weapon in the fight against counterfeiters and to build lasting engagement and loyalty with your consumers. If you’re ready for action, we’re ready to help. To schedule a demo or to learn more, contact us at:
www.smartrac-group.com/protect-wine-spirits
Layer up Brand Protection technologies. Let your consumers verify your products anywhere in the supply chain. Start releasing secure and exclusive content that can’t be shared.
Traceless® SmartphoneReader App
Traceless® Smartphone Reader
© 2019 Smartrac N.V. All rights reserved. Reproduction in whole or in part is prohibited without the prior written consent of the copyright owner. The information presented in this document does not form part of any quotation or contract, is believed to be accurate and reliable and may be changed without notice. No liability will be accepted by the publisher for any consequence of its use. [email protected]
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Brand Protection and Customer Experience Solutions
Smartrac N.V. ∙ Strawinskylaan 851 1077 XX Amsterdam ∙ The Netherlands Phone: +31 20 30 50 150 ⋅ Fax: +31 20 30 50 155
Brand Protection and Customer Experience SolutionsFake Spirits, Real Problems
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