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Positioning, Differentiator and Customer Value포지셔닝, 차별성그리고고객가치
현재 글로벌 시장에서는 하루에도 수백개 씩의 새로운 신기술 및 혁신을 통한 새로운비즈니스비즈니스비즈니스비즈니스 기회와기회와기회와기회와 아이디어아이디어아이디어아이디어 상품상품상품상품 및 서비스 들이 쏟아져 나오고 있지만,
국내의 언론과 경제연구소에서 발행하는 시장조사 보고서는 글로벌 시장과 6개월~1년의 시차를 가져 신속한 사업발굴 및 실행의 관점에서 유용성이 떨어집니다.
TRENDBIRD 서비스는 글로벌 시장에서의 벤치마킹벤치마킹벤치마킹벤치마킹 및및및및 신규사업신규사업신규사업신규사업 발굴발굴발굴발굴의 포커스로 해외해외해외해외시장과시장과시장과시장과 시차없이시차없이시차없이시차없이 Daily Base로 신속하고 직관적인 해외동향 정보를 제공하여, 새로운사업기회를 적시에 포착 / 실행할수 있는 실질적이고실질적이고실질적이고실질적이고 직관적직관적직관적직관적 정보정보정보정보를 제공합니다.
Positioning and AdvantagesPositioning and AdvantagesPositioning and AdvantagesPositioning and Advantages –––– 포지셔닝포지셔닝포지셔닝포지셔닝, , , , 경쟁우위경쟁우위경쟁우위경쟁우위 요소요소요소요소
DifferenitatorDifferenitatorDifferenitatorDifferenitator and Customer Valueand Customer Valueand Customer Valueand Customer Value –––– 차별성차별성차별성차별성 그리고그리고그리고그리고, , , , 고객가치고객가치고객가치고객가치
Telco Enterprise Financial Global IT Portal Venture Consulting
Local Client List Local Client List Local Client List Local Client List ––––대표대표대표대표 기업기업기업기업 클라이언트클라이언트클라이언트클라이언트
세계적인 소비자 트렌드 분석 기관인 TrendwatchingTrendwatchingTrendwatchingTrendwatching의2008년 7월 발행 트렌드 분석 보고서에서,
TRENDBIRDTRENDBIRDTRENDBIRDTRENDBIRD를 TrendHuter, TechCrunch, Springwise, psfk 등 세계 최고의 분야별 트렌드 서비스들과 함께
미래미래미래미래 비즈니스비즈니스비즈니스비즈니스 아이디어를아이디어를아이디어를아이디어를 얻을얻을얻을얻을 수수수수 있는있는있는있는 유용한유용한유용한유용한 컨텐츠컨텐츠컨텐츠컨텐츠서비스로 소개하고 있습니다.
ReferenceReferenceReferenceReference in the World in the World in the World in the World ––––세계적인세계적인세계적인세계적인 트렌드트렌드트렌드트렌드 분석기관의분석기관의분석기관의분석기관의 추천추천추천추천
1. 1. 1. 1. 웹웹웹웹 서비스서비스서비스서비스 :::: Web Service (http://www.trendbird.co.kr)
� Daily Updates (+7items) : Daily Basis로 매일 + 7개의 Trend 및 Business Item 업데이트� E-mail & RSS Service : 매일 아침 e-mail 혹은 RSS를 통해 Daily Update 송부� Premium Membership : 웹서비스 및 email 서비스는 향후 멤버쉽 베이스로 전환
� Monthly Trend Report : Monthly Basis로 매월 첫째주 +70 페이지의 분석보고서 발행� Quarterly Sector Report : 매 분기별 개별 카테고리 정보만 선별된 분야별 분석보고서 발행� Annual Insight Report : 연간 단위로 1년간 수집/분석/정제된 내용의 Insight 보고서 발행
3. 3. 3. 3. 리서치리서치리서치리서치 & & & & 컨설팅컨설팅컨설팅컨설팅 서비스서비스서비스서비스 : Research & Consulting Service
� Market Research : 해외 시장에 대한 시장 / 수요 / 경쟁환경 분석 서비스� Benchmarking : 해당 업종과 관련된 해외 선도 기업 및 경쟁사 벤치마킹 서비스� Overseas Marketing : 해외 시장 진출에 관한 투자 유치, 마케팅 및 제휴 협력사 발굴 서비스
Time’s 50 Best Inventions of 2008. 타임지선정올해의발명품 Top 50
Time Magazine has released their annual list of the 50 best inventions from 2008. It’s a great overview of recent innovation, and even if you’re well versed in the field, something interesting should catch your eye. Although the ranking does not make a whole lot of sense (Hulu.com is at number 4, sandwiched between The Lunar Reconnaissance Orbiter and The Large Hadron Collider) - the selection overall is stellar.
Start from the beginning here, or check out the complete list. [time]
[Business]
Innovation / Invention
. TIME. TIME. TIME. TIME지는지는지는지는 올해의올해의올해의올해의 발명품발명품발명품발명품 2008200820082008년년년년 Top 50Top 50Top 50Top 50위를위를위를위를 선정선정선정선정 발표발표발표발표. . . . 올해의올해의올해의올해의 1111위는위는위는위는 개인개인개인개인 유전자유전자유전자유전자 테스트테스트테스트테스트 서비스인서비스인서비스인서비스인 ““““23andMe23andMe23andMe23andMe””””가가가가 차지차지차지차지[23andMe는 최초로 개인의 유전자 분석서비스를 시작했으며, 창업자는 구글의 Sergay Brin과 아내인 Anne Wojociciki임]
26. The Speedo LZR Racer27. Bubble Photography28. The Invisibility Cloak29. The 46th Mersenne Prime30. The Internet Of Things31. Einstein's Fridge32. Facebook for Spies33. Biomechanical Energy Harvester34. Made-in-Transit Packaging35. Airborne Wind Power36. The New Ping-Pong Serve37. Smog-Eating Cement38. The Baseball Instant Replay39. Enhanced Fingerprints40. The Seven New Deadly Sins41. The Peraves MonoTracer42. Disemvoweling43. High-Tech Running Shoes44. Sunscreen for Plants45. The Short Refinance46. Aptera Electric Car47. Google's Floating Data Center48. The Time Eater Clock49. Sound-Enhanced Food50. A Camera For the Blind
Invention of the Year (2008)
1. The Retail DNA Test2. The Tesla Roadster3. The Lunar Reconnaissance Orbiter4. Hulu.com5. The Large Hadron Collider6. The Global Seed Vault7. The Chevy Volt8. Bullets That Shoot Bullets9. The Orbital Internet10. The World's Fastest Computer11. Green Crude12. Housing Funds13. The Memristor14. The Bionic Hand15. The Direct-to-Web Supervillain Musical16. The Dynamic Tower17. The Mobile, Dexterous, Social Robot18. The New Mars Rover19. Montreal's Public Bike System20. The Everything Game21. The Synthetic Organism22. The Shadowless Skyscraper23. The Branded Candidate24. Bionic Contacts25. Thin-Film Solar Panels
Philips Research will announce its new intelligent pill technology "iPill", targeted at assisting drug development and enabling new therapies for debilitating and life-threatening digestive tract disorders such as Crohn's disease, colitis and colon cancer.
Philips' smart pill is the same size as the camera pill, the iPill has a wireless transmitter, but it plays no tunes. Instead, it sends dispatches about the temperature and acidity of its surroundings to an outside receiver as it travels through the GI tract over the course of a day or two. The acidity, measured by pH, of the gut decreases as the pill gets further from the stomach and that allows researchers to pinpoint the place where the drug is needed.
The multivitamin-size "intelligent pill" also has a microprocessor in it, which is designed to release its cargo of medicine at the specific spot in the gastrointestinal (GI) tract where it will do the most good, sparing the rest of the body from unnecessary exposure to the drug.
iPill might make its commercial debut as a research tool for drug developers, at a cost of as much as $1,000 a pill. The cost could come down to about $10 if thousands of people were taking iPills every day.
[newlaunches]
Philips develop “Intelligent Pill” - iPill.필립스, 최첨단의지능형알약 iPill 출시
[Technology]
Healthcare
. Philips . Philips . Philips . Philips 연구소는연구소는연구소는연구소는 소화기계소화기계소화기계소화기계 질환치료를질환치료를질환치료를질환치료를 목표로목표로목표로목표로 무선송신기와무선송신기와무선송신기와무선송신기와 프로세서가프로세서가프로세서가프로세서가 탑제된탑제된탑제된탑제된 새로운새로운새로운새로운 지능형지능형지능형지능형 알약알약알약알약 기술인기술인기술인기술인 ““““iPilliPilliPilliPill”””” 발표발표발표발표[iPill은 비타민제 캡슐크기로 삼킨 후에 자연스럽게 소화기계를 통과하면서 직접 약물을 투여할수 있는 기능이 있음]
At a time when the economy is slowing down it offers an opportunity to validate some of the quirky economic theories like Lipstick Indicator. Do lipstick sell well when the economic depression deepens? Google trends answers “Yes”. Estée Lauder Chairman Leonard Lauder reportedly coined the phrase “lipstick index” after observing sales surges during 9/11 downturns. Why? People reach for affordable luxuries to feel better. The New York Times notes that in the last few months, lipstick sales have shot up 40% . Even in Indian markets lipstick sales are growing steadily at 20 % & in the case of luxury brands that have a smaller base, extending even into the triple digits. “Women always want to look beautiful, and what’s the easiest thing to buy? Lipstick. A tube of lipstick for $14.50 as compared to a shirt for $70,” says Jennifer Barnett of Origins.
Here is quick validation of other economic signs :When the economy fails, we booze more. Google trend answers ‘No’ .“We drink all the time! What changes is where we drink. We drink at home more and go out less “, says Marcia Mogelonsky, senior analyst at Mintel International.
Skirt length theory or When times are good, women’s skirts get shorter; when times are bad, hemlines fall. The idea behind this theoretical trend is that people are carefree during booms and cautious during busts. Google trends again answers ‘No’ - as the search volume for ‘long skirt’ , ’short skirt’ & ‘mini skirt’ bears no distinct seasonality pattern with recession . Nothing cures the hangover from a failing banks bailout and rising unemployment rates like a shiny new lipstick. [trendspotting]
The Solar Winged Helios Vehicle Concept.목도리도마뱀형태의태양열자동차
Kim Gu-Han’s Helios concept car is unusual to say the least. Resembling some sort of frill necked lizard, the electric off-road vehicle has the unique ability to spread its solar panel wings to soak up the sun’s energy. While in motion, the Helios is a sleek electric vehicle that is powered by solar energy, and when at rest it deploys a rather cool-looking fan that can absorb and store energy to power your house. Now that’s what we call inspired by nature
We’ve seen some interesting concept vehicles here at Inhabitat, but we have never fathomed one modeled after a lizard. The Helios was inspired by reptiles that spread out their skin to control their temperature. The vehicle’s expandable solar fan allows it to absorb solar energy over a large surface area while at rest. [inhabitat]
[Design]
Transportation / Energy
. . . . 그리스그리스그리스그리스 신화에신화에신화에신화에 나오는나오는나오는나오는 태양신의태양신의태양신의태양신의 이름을이름을이름을이름을 붙인붙인붙인붙인 HeliosHeliosHeliosHelios는는는는 광전지광전지광전지광전지 패널을패널을패널을패널을 장착하여장착하여장착하여장착하여 태양에너지를태양에너지를태양에너지를태양에너지를 동력으로동력으로동력으로동력으로 하는하는하는하는 자동차자동차자동차자동차 컨셉컨셉컨셉컨셉[독일 유학중인 한국 디자이너 김구한의 작품으로 인테리어 모티브 디자인 어워드 2008에서 우승을 차지한 작품]
GreenWashBall - Wash Without Detergent.세제없이세탁하는친환경세탁볼
The GreenWashBall is a device that you toss into the washing machine to clean your dirty laundry in place of detergent. An innovative concept, but not the first of its kind - “laundry balls”like the GreenWashBall are abundant, including the Miracle II Ball, the Laundry Solution ball, and the Mystic Wonder Laundry Ball. They are supposedly popular in Europe and the laundry ball industry is hoping to gain popularity in the U.S. Completely cutting the use of detergent is enticing from both ecological and economic standpoints, but how exactly does the GreenWashBall work, and can it up to its claims?
Laundry balls seem to inspire skepticism. I speculate that this is for two reasons. One, they tend to be sold through direct marketing, like catalogs, and multi-level marketing schemes where sellers recruit buyers and other sellers — both mediums lend themselves to rackets. Two, the explanation of the technology involves some fuzzy chemistry involving everything from magnets to “far infrared rays.”
This company could not have picked a worse name for a product that Consumer Reports decreed ineffective and Wikipedia desribes as “pseudoscientific” and a “scam.” The GreenWashBall ($39.99) is filled with “antibacterial ceramics”that emit OH- ions, or hydroxides, and O2- ions, or dioxides, according to Michael Bitton of the GreenWashBall Team. The OH- ions have “strong sterilization capability” and the O2- ions have the “capability of decomposing organizing matters and deodorizing scents by being attached to oxidation reacting intermediates.” Both ions “destroy cell membranes of bacteria.”
[inhabitat]
[Product]
Detergent
. GreenWashBall. GreenWashBall. GreenWashBall. GreenWashBall은은은은 세제가세제가세제가세제가 필요없이필요없이필요없이필요없이 그냥그냥그냥그냥 세탁물과세탁물과세탁물과세탁물과 함께함께함께함께 세탁기에세탁기에세탁기에세탁기에 던져넣기만던져넣기만던져넣기만던져넣기만 하는것으로도하는것으로도하는것으로도하는것으로도 세탁이되는세탁이되는세탁이되는세탁이되는 획기적인획기적인획기적인획기적인 상품상품상품상품[유사한 제품으로 the Miracle II Ball, the Laundry Solution Ball,the Mystic Wonder Laundry Ball 등이 있음]