Passion ignites HKUST LCPe Charles always try to improve himself by getting feedback from the others. UPM VP Project Chunfeng
Mar 10, 2016
Passion ignites
HKUST LCPe
Charles
always try to improve himself by getting feedback
from the others. UPM VP Project Chunfeng
Vision: AIESEC Value is well recognize by every stake holder
Mission:
NTLC as an individual platform, be comprehensive,
collaborative to show case impact, create more possibility of
EWA
Focus Area:
Build up a stable and sustainable branding
NTLC as a platform, be connected to show case impact
Strategy:
Customer Relationship management
Integrate our information to show case impact
Quality of AIESEC Event
Build up a collaborative network
Focus Area1:
Build up a stable and sustainable branding
Strategy 1:
Customer Relationship Management
Tactic: Regular and sustainable interaction Synergy
Action step: Publish E-Paper to our stake holder per Q All
Action step: Build up a database system to manage our list All
Action step: make sure to follow up after release E-paper and
Engage External resource, opportunity in website per Q
ER
Strategy 2:
Integrate our information to show case impact
Tactic1: Build up our show case platform, utilize our impact Synergy
Action step:
Engage EP’s, alumni and AIESECer story to our website/platform and
let it be diverse and useful
OGX,LLC,TM
Action step:
Build up youtube platform to engage our stake holder All
Tactic2: Manage our KM and IM system Synergy
Action step: Publish online LC newsletter per month to make sure everyone
will not loss the information in LC TM Action step: Create online KM system for LC (Google site)
All
Strategy 3:
Quality management of AIESEC Event
Tactic: Create a PR Event model Synergy Action step:
Product Package our Event in a series of Activities to make more
possibility of EWA to enhance our banding awareness
All
Focus Area 2
NTLC as a platform, be connected to show
case impact
Strategy 1:
Build up a collaborative network
Tactic1: LC to LC network Synergy
Action step: Synergy with North LC be an youth voice platform to
co-create regional impact (Ex: Symposium) – Regional Product LC
Tactic2: LC to campus relationship Synergy
Action step:
Be an information deliver and make sure the cooperation with other club
more smoothly ER
Action Step: Regular Publish LC event information in chirpy (http://chirpy.tw/
台大活動廣場) ALL
Action Step: Regular Publish E-paper to school which is responsible for PR
Event and Media Exposure ALL
Tactic3: LC to global collaboration Synergy
Action step: Co-create opportunity platform to
manage CEEDer/GIP/GCDP/Study Tour information
GCDP
Action step: Build up a database for International
Relationship from International Conference
All
Strategy 2:
Utilize the tool of Social Media
Tactic1: Create an atmosphere let our stake holder be
initiative engage our NTLC fan page
Synergy
Action Step: Engage our youtube platform in fan page, create diverse
environment All
Action Step: Synergy with other EB, try to co-create a learning environment
in Fan page All
Tactic: Strength up the relationship with media Synergy
Action step: Pubilish invitation letter to media / PR Event All
Action step : Regular follow up media. X
Action step : Connect our media exposure to show case impact X
Focus Area 1:
Build up a stable and sustainable branding
Focus Area 2:
NTLC as a platform, be connected to show case impact
Strategy:
1. Customer Relationship Management
2. Integrate information to show case impact
3. Quality Management of AIESEC Event
4. Build up a collaborative network
5. Utilize the pool of social media
KPI GOAL
Number of PR Event engagement 200 people/ PR Event
The Score of each PR Event Average Score 8~10/PR Event
No. of external engagement in web 5/ Each semester
Number of Media Exposure 5 / Each Semester
Number of LC to LC partnership 1/CEEDer. 3/GCDP. 1/GIP. 1/Study tour
Browse Rate of Fan page 50 like/ per month
IR & CRM Director: Responsible for manage LC to global
collaboration, campus collaboration, youtube platform and making
E-paper to interact with our stake holder
IM Director: communicate with CEEDership and manage our KM
an IM system/synergy with TM to co-create LC newsletter
PR Event Team Leader: Product package our PR Event and
responsible for ensure quality of AIESEC Event
VP Com
IM
Director
PR Event
TL
IR&CRM
Manager
Team Member
Team Member
Team Member
IM Director
● Communicate with CEEDer, co-create NTLC
website/ IM & KM system
● Synergy with TM, co-create LC online newsletter
● Synergy with PR Event TL and IR/CRM Director to
make sure information deliver
IR&CRM Manager
●Manage Opportunity platform with global
collaboration
●Regular publish E-paper to our stakeholder
●Responsible for collaboration, information deliver to
NTU and social media
PR Event Team Leader
● Responsible for leading member to create PR
Event in Campus
● Synergy with other function, product package
● Make sure the quality of PR Event