© Viessmann Werke Seite 1 12.06.16
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D I G I T A L B R A N DT R A N S F O R M A T I O N
V I E S S M A N N R E L O A D E D
V I S I O NW H A T W E B E L I E V E T O B E T H E F U T U R E
D E C A R B O N I S A T I O N /B L O C K C H A I N / P 2 X / D I G I T A L S E R V I C E S . . .
T E C H N O L O G Y - W I S E : Y E S ! W H A T D O E S T H A T L O O K L I K E I N I M A G E S ?
V I S U A L L Y - I S T H I S T H E F U T U R E P I C T U R E W E A R E L O N G I N G F O R ? I S T H I S D E S I R A B L E F O R O U R K I D S ?
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CHANGING THE COMPANY VISION.
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CHANGING VALUES.
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HERITAGE: STANKOWSKI
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Design: Anton Stankowski
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ÄSTHETIK IST ORDNUNG.Anton Stankowski
smart energy solutions
Making your life comfortable
Warm ums Herz
E X T R E M E B R A N D A R C H I T E C T U R E : C L A I M + D I V - C L A I M + M O T T O
F O K U S : C U S T O M E R - C E N T R I C I T Y
H Y P O T H E S I S
CUSTOMERED-CENTERED BRAND MANAGEMENT DEMANDS FLEXIBILITY
H Y P O T H E S I S :" N O C L A I M N E E D E D "
P O W E R - B R A N D
© Viessmann Group
UNDERSTANDING ...OUR CUSTOMERS‘ NEEDS
© Viessmann Group
What are we talking about in 2016?
03.04.17 Musterfolien Powerpoint 21
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© Viessmann Group
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© Viessmann Group
Understanding ...different ways of making money
HOW? EIGHT MONTHS INTO DIGITAL ...
Marketing
Sales
Service
Manufacturing
Purchasing
Finance
IT
HR
Make stuff better Add new stuff Create new stuff
Core Biz:
Support Function:
i.e. Collaboration
Meetings
i.e. Dedicated Task Force
Teams (e.g. P&O)
i.e. Dedicated
Teams (e.g. Data Insights)
Degree of core org involvem.
I II III
Within 6 months...
Digital Strategy 28
HOW DESIGN AFFECTSTHE BRAND & PRODUCTS.
O U R F A M I L Y - C O M P A N Y V I S I O N O F T H E F U T U R E :
" W E T A K E C A R E O F T H E P L A N E T W I T H C U S T O M E R -C E N T R I C E N E R G Y S O L U T I O N S . "
R A T H E R L O O K S L I K E T H I S . . .
L I F E W I T H O U T ( V I S I B L E ) T E C H N O L O G Y /P R O D U C T S / D I G I T A L S E R V I C E S .A L I F E T H A T I S H U M A N , H A P T I C A N D S U S T A I N A B L E .
INDUSTRY AND BERLIN.
O U R B R A N D T O P I C S
• HARDWARE STRATEGY
• SERVICE DESIGN / INTERFACES
• BRAND VALUES / MANIFESTO
M E G A S M A R T H O M ED I G I T A L : A R C H I T E K T U R U N D W Ä R M E W E R D E N I N T E R F A C E
THANK YOU!