120329 - Invisalign - Marketing In Your Practice...online Invisalign Practice Marketing resources: the new Invisalign practice review tool and the practice marketing toolkit. The fi

marketinginvisalign®

in your practice

HELPING YOUR PRACTICEREACH ITS FULL POTENTIAL

DEVELOPING AND PROMOTING YOUR PRACTICE

The 3 Phase approach to Practice Development is specifi cally designed to help you start simple and become more sophisticated over time.

The online practice marketing review is a great new tool which allows you to answer some straightforward questions about your current practice marketing approach and we’ll recommend a range of ideas and resources to help you develop your practice.

Align Technology is committed to maintaining the highest standards to support your Invisalign practice marketing activities, and help grow your practice. We are pleased to provide this reference guide which includes ideas to market Invisalign both inside and outside your practice. Building a successful marketing plan means making choices, assigning responsibility and tracking results. This guide complements the online Invisalign Practice Marketing resources: the new Invisalign practice review tool and the practice marketing toolkit.

The fi rst phase, The Staff Room, explores your biggest asset, your people. It forms the base on which you can build any further practice development activities. Once your team is aligned, you can move to the second phase, The Waiting Room. This is your chance to look at how you can communicate and promote Invisalign to existing patients within your practice. The third phase, Outside the Practice concentrates on promoting your practice and your offering to the broader public in order to attract new patients.

FOR MORE INFORMATION AND TO SEE HOW INVISALIGN CAN HELP YOU PROMOTE YOUR PRACTICE VISIT THE INVISALIGN DOCTOR SITE AND CLICK ON THE BENEFITS TAB.

tHe staFF rOOm: TALKING TO YOUR TEAM

Your team is the first point of contact for any patient interested in improving their smile at your practice. As such, including your staff is the foundation of all practice development activities, and is an ideal starting point.

Your Staff Room plan will include:

• Tips to help your team become stronger advocates • Methods to help your staff reinforce the benefits of treatment and your practice offering • Resources including reference guides, templates and How To guides

tHe Waiting rOOm: ENGAGING WITH YOUR PATIENTS

With a team that’s aligned and well informed, your next step is to review how you communicate and promote Invisalign in your practice to your existing patients, as well as those who call in for information.

Your Waiting Room plan will include:

• Practice promotion hints and tips • Tools and templates to support patient communication • Resources to help you turn enquiries into appointments

OUtsiDe tHe PraCtiCe: ATTRACTING NEW PATIENTS

Once you are happy that your practice environment clearly promotes Invisalign to your existing patients, it might be time to extend your promotional activities to reach the broader public, helping you to attract more patients.

Your Outside the Practice plan will include:

• Recommendations for generating interest amongst potential patients • Information and insight into on and offline practice development activities• Promotional tools and tips

Align Technology BV

Arlandaweg 161

1043 HS Amsterdam

The Netherlands

United Kingdom: 0800 91 71 643

Other (English): +31 (0)20 586 3615

www.invisalign.co.uk

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© 2012 Align Technology (BV). All Rights Reserved.

Invisalign® and ClinCheck® are trademarks or registered trademarks of Align Technology, Inc. in the United States and other countries.

PLEASE NOTE:

To help you to build your Invisalign practice, Align Technology has outlined below successful techniques for marketing Invisalign. Most countries have laws on advertising and particularly on advertising to consumers. Please remember that the content of any advertising pieces that you create yourself, whether a testimonial, poster, internet advertisement, email campaign or brochure, etc., is subject to your local advertising laws and you have them reviewed for compliance with applicable national laws before using them. Any advertising materials which we provide to you have been reviewed for compliance with the laws of the UK, France, Germany, Italy and Spain, but not in any other country and you should consider obtaining legal advice in relation to them if your practice serves patients in another country.