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12 Surefire Strategies that can get your Digital Agency "UNSTUCK" and more PROFITABLE.
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12 strategies to get your digital agency unstuck and more profitable

Apr 12, 2017

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Page 1: 12 strategies to get your digital agency unstuck and more profitable

12 Surefire Strategies that can get your Digital Agency "UNSTUCK"

and more PROFITABLE.

Page 2: 12 strategies to get your digital agency unstuck and more profitable

!@jswenk Tweet me using #AgencyPlaybook

!Facebook.com/JasonSwenk “Like” my page and Comment

Tell me why you joined today…

Page 3: 12 strategies to get your digital agency unstuck and more profitable

@jswenk

Page 4: 12 strategies to get your digital agency unstuck and more profitable

@jswenk

+

Founded & Sold

Page 5: 12 strategies to get your digital agency unstuck and more profitable

0

3000000

6000000

9000000

12000000

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Over Million

Over $500k

Page 6: 12 strategies to get your digital agency unstuck and more profitable

You might be thinking…“This could never happen to me”

Page 7: 12 strategies to get your digital agency unstuck and more profitable

First website was $500

Page 8: 12 strategies to get your digital agency unstuck and more profitable
Page 9: 12 strategies to get your digital agency unstuck and more profitable

But then I realized I had to do things in a particular order to grow to the next level.

0

3000000

6000000

9000000

12000000

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Over Million

Over $500k

Page 10: 12 strategies to get your digital agency unstuck and more profitable

This webinar is for you if…

• You’re agency is stuck • You’re starting an agency • Your income looks like a ride at Six Flags • You feel like you are on a hamster wheel • You want to take your agency to the next level

Page 11: 12 strategies to get your digital agency unstuck and more profitable

Growing your agency isn’t just about increasing your prices &

getting bigger clients. !

It’s about being more profitable

Page 12: 12 strategies to get your digital agency unstuck and more profitable

“As I am sure many marketers can relate, we were spending so much time focusing on our clients that I was missing out on opportunities for improving and growing my own company. !!Jason has helped me focus on my business and help me implement strategies to improve our internal operations, sales cycle, and much more.”

Max Prokell, Venta Marketing

Page 13: 12 strategies to get your digital agency unstuck and more profitable

Here’s what you’re going to learn today…

1. 12 lessons I learned in building my agency

2. How an agency can get unstuck

3. How you can start a successful agency

4. How you can mirror my agency’s success and

avoid my failure.

Page 14: 12 strategies to get your digital agency unstuck and more profitable

over the past 15 years

Page 15: 12 strategies to get your digital agency unstuck and more profitable

1. Where are you going?

Page 16: 12 strategies to get your digital agency unstuck and more profitable

Have clarity and a crystal clear path that you can share

with your company.

Page 17: 12 strategies to get your digital agency unstuck and more profitable
Page 18: 12 strategies to get your digital agency unstuck and more profitable

Imagine saying…

Page 19: 12 strategies to get your digital agency unstuck and more profitable

2. Who do you serve?

Page 20: 12 strategies to get your digital agency unstuck and more profitable

Specializing is the key

Common fear - “I don’t want to scare anybody away?”

Page 21: 12 strategies to get your digital agency unstuck and more profitable

QUESTION?!How can you relate to your audience and show them you can help them

overcome their biggest challenges

Page 22: 12 strategies to get your digital agency unstuck and more profitable
Page 23: 12 strategies to get your digital agency unstuck and more profitable

3. Have an outbound sales strategy

Page 24: 12 strategies to get your digital agency unstuck and more profitable

Solve a challenge is the easiest way to get the 1st meeting

Page 25: 12 strategies to get your digital agency unstuck and more profitable

4. Produce valuable content that helps your audiences

Page 26: 12 strategies to get your digital agency unstuck and more profitable

Education is KEY3% active

opennot yet

unconsciousneverx

CROWED

67%7%

30%

30%30%

Page 27: 12 strategies to get your digital agency unstuck and more profitable

5. Capture and nurture leads

Page 28: 12 strategies to get your digital agency unstuck and more profitable

1. Learn from me 2. Buy from me 3. Hire me

What you want them to do

Page 29: 12 strategies to get your digital agency unstuck and more profitable

6. Eliminate the Profit Leaks

Page 30: 12 strategies to get your digital agency unstuck and more profitable

1. Scope Creep

2. Under Billing

3. Under Scoping

Profit Leaks

Page 31: 12 strategies to get your digital agency unstuck and more profitable

7. Convert the business that indicated interest

Page 32: 12 strategies to get your digital agency unstuck and more profitable

8. Streamline the delivery process

Page 33: 12 strategies to get your digital agency unstuck and more profitable

9. Build strategic partners

Page 34: 12 strategies to get your digital agency unstuck and more profitable

10. Automation

Page 35: 12 strategies to get your digital agency unstuck and more profitable

11. Operation process & structure

Page 36: 12 strategies to get your digital agency unstuck and more profitable

12. Invest into the agency

Page 37: 12 strategies to get your digital agency unstuck and more profitable

@jswenk

Page 38: 12 strategies to get your digital agency unstuck and more profitable

How you can mirror and grow your own profitable

agency?

Page 39: 12 strategies to get your digital agency unstuck and more profitable

The Digital Agency Playbook

Page 40: 12 strategies to get your digital agency unstuck and more profitable

Here’s what will happen…1. You’ll become an authority in your market. 2. Get your ideal client calling you. 3. Speed up the sales process. 4. Charge what you are really worth. 5. Eliminate most of your scope creep. 6. Streamline your delivery for more profit. 7. Learn how to take on more work with limited resources. 8. Create a business that makes you money when your not

working your butt off. 9. Create processes and system where most is automated. 10.Get all of my agency documents I used to manage the

business on an operation side. From the operating agreements, to how we setup our bonus plans, etc…

11.Discover who and when you should hire. 12.How to attract the top talent and not pay the top dollar.

Page 41: 12 strategies to get your digital agency unstuck and more profitable

“We were running 1.5 months behind in accounts receivable before getting the playbook. Since the cash flow worksheets Jason provided we are now running current and no longer have to utilize our credit line to fund payroll..”

Alex Membrillo, Cardinal Web Solutions

Page 42: 12 strategies to get your digital agency unstuck and more profitable

Here’s everything that you’ll get…

1. Clarity 2. Specialize 3. Attack 4. Attract 5. Nurture 6. Profit 7. Convert 8. Deliver 9. Partner 10. Automate 11. Operate 12. Lead

Coaching

Page 43: 12 strategies to get your digital agency unstuck and more profitable

Here’s everything that you’ll get…

1. Agency proposal template 2. Project plan document 3. Change order document 4. All the project approval

documents 5. New project checklist 6. Design team checklist 7. Creative brief template 8. Agency pro forma

spreadsheet 9. Pre-call preparation !and much more…

Done for you Resources

Page 44: 12 strategies to get your digital agency unstuck and more profitable

“I used Jason’s closing strategies” and have closed two retainers in a week! Now, I just have to figure out how to hire to manage the workload!” !

Krista Sherkey, Streamline6

Page 45: 12 strategies to get your digital agency unstuck and more profitable
Page 46: 12 strategies to get your digital agency unstuck and more profitable

First 5 people get a FREE 30 minute

coaching call

Page 47: 12 strategies to get your digital agency unstuck and more profitable

You may be thinking…

• I’m just getting started • I don’t have the money for this • I’m to busy • This isn’t the right time • I don’t trust myself to do the work

Page 48: 12 strategies to get your digital agency unstuck and more profitable

Total value: $24,000

Page 49: 12 strategies to get your digital agency unstuck and more profitable

Price of resources: $2,000

Page 50: 12 strategies to get your digital agency unstuck and more profitable

Limited Time!!

FREE TEST DRIVE!!1. $99/month for 12 months 2. One time $999

http://jasonswenk.com/cmb/

Page 51: 12 strategies to get your digital agency unstuck and more profitable

• If you buy and it’s not worth it, cancel before the 14 days.

• Your card is not charged until the 14th day at midnight

No RISK!

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Page 52: 12 strategies to get your digital agency unstuck and more profitable

FREE 14 Day Trial

http://jasonswenk.com/cmb/ [email protected]

$99/month