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ProposalI am going to create a magazine that the UK will be able to sell in everyday shops, such as big retailers and supermarkets. The genre of my
magazine will be film magazine, I have chosen to do a film magazine because it is an interesting topic to do. I will pick a t ypical magazine
layout, such as Empire or Total Film magazine layout.
The target audience I have picked for this magazine is 16 20, so older teenagers. I have chosen this age group, because I believe they are more
interested in blockbuster films, and they have more ability to go and watch the films that will be in my magazine. I am targeting this
magazine to both sexes, but because the first issue I will be making will be horror, I am going to target this film magazine issue to males
because they are more likely to watch horror films. I am targeting this film magazine issue to males so I am going to use more masculinecolours and it is going to be a dark shade of these colours to imply the horror genre. The social class of the general magazine will be A-C1
grade, because I believe they are more able to go and buy this magazine monthly. The magazine will be released monthly because it will be
very large and informative. My target audience will want to read these types of magazines regularly, they will be the sort of people to have
and collect DVDs, they will also go to the cinema regularly. This magazine will interest them because it will be not only entertaining, but
informative. It will also help them improve their personal relationships, this will be because you can have sociable conversations with
people based on this magazine.
I will do research of other magazines that are related to my one. For the first issue, I am doing a horror special, I am looking for the way
magazines such as Empire and Total Film design their horror specials. This will help me design my masthead and colour schemes. The
prices on both magazines will determine what price my magazine will be, and from looking at the covers I will be able to find out what
different things I can do for my sell lines, competitions and more.
The main features of my magazine issue, will include a full bleed image of an actress dressed up in a doll costume. This will be on the front cover.
The movie will be called Scarlett and the name of my magazine will be Silver Screen. There will be more Information included on the
front cover but it will be small and not covering the face of the actress, because she is the main feature. Inside on the double page spread,
the audience will be able to read an interview of this actress, about the new film and also her personal life. This magazine be a collectors
item, a collector would want to buy this magazine because it has special features, such as a fold out cover. It will also include competitions
on the front, such as 4 tickets to Universal studios in Florida and special red carpet premiere of the new Twilight movie, Breaking Dawn part
2. The reader may believe they are getting more for their money if they buy this, because it includes every object the target audiencewould want.
Key ConceptsRepresentation:
The subject of my magazine is presented by the mode of address which is were we stereotype the audience, and assume
what they would like. This includes the styles and colours of the magazine. The magazine mode of address changes
depending on what type of magazine it is based upon. My magazine is a film magazine, so it will be presented with quite a
unisex colour and style masthead, with quite plain colours surrounding the masthead. Although, if I were to do a fashion
magazine, I would use very girly colours such as pink, which have connotations of peace and love, because that is what thereader would want to see as they would be young women.
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Key concepts (page 2)Codes and conventions:Magazines are a way of telling different audiences about what is happening in their world. The way Magazines tend to do this is by
using codes and conventions. These include the masthead, the barcode, the date and price line on the front cover. This can also
include a letter to the editor page, a game (a crossword or word search) and sell lines or plugs. All the things in the previous
sentence attract audiences in the same way and this is because they include everything the audience would want. The letter to
the editor page involves the audiences opinion and helps the magazine improve the way the audience want it to improve. The game
involves the audience, and also it tends to have a prize, so not only that do you have fun but you also might win something. The sell
lines/plugs tell the what's inside the magazine theyre going to purchase, which they normally show people who would attract the
audience. In music or film magazines, one way they draw in an audience is by having a full bleed poster of a famous person or
band, which would make the audience want to read the magazine because theyll think that the magazine is trying to connect with
them, also the reader feels as if theyre getting more for their money.
Audience:All different types of people read magazines, it doesnt matter about their gender, age or occupation. This is because there are
many different types of magazines that are released worldwide, such as music, fashion, film, photography and more. All these
groups of people read these magazines for different reasons. The four main reasons are for entertainment, information, to identify
their personal identity and to build their personal relationships. Magazines are used to build personal relationships because theyhelp you socialise and talk about something, which helps creates friendships. Personal identity is built by different types o f media
because it helps you identify yourself and your hobbies within something.
Institution:The main publishing companies in the UK are:IPC mediatheyre a very large publishing company who publish over 60 magazines from all sorts of different
genres in Britain. The main brands/genres they publish are womans weeklies, TV entertainment, fashion and
beauty and sport & leisure. Some magazines these include are Teen Now, Look, Soap Life, and Woman.
Bauer mediatheyre a worldwide publishing companies who offer 300 magazines in 15 different countries.
They include many different genres such as Lifestyle, photography, national broadcast and womens. Some ofthese magazines include Closer, Heat, Kerrang!, and Digital Photo.
Conde NastTheyre a worldwide up-market publishing company who publish some of the most popular
magazines in the world. Theyre mostly fashion and lifestyle magazines. These magazines include Vogue,
Vanity Fair, GQ and Glamour magazine.
Hearst CorporationTheyre a worldwide company, in fact one of the worlds largest publisher in monthly
magazines. The main magazines that are published by Hearst are Cosmopolitan, Elle and Seventeen.
These publishing companies usually use the cover price and the advertisements to generate money. Theygenerate most of their money by using advertisements.
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The masthead empire is changed to
suit the genre of the main feature
film. It is in capital bold letters, which
is eye catching and it emphasises the
name. Empire has connotations of
domination and strength. The title is
coloured red for this movie feature,
red can connotation blood. The title
also bleeds out blood on the wallbehind Aaron Johnson, maybe
showing the violence that will be
involved in this film.
The main image of this film is of
Aaron Johnson, the main character.
His eyes are looking straight in to the
camera, showing either anger or
determination. His mouth is quite
straight, showing that it this is aserious film. The image is above the
masthead, showing that the image is
more significant than the magazine
title, but also, because it is covered it
shows how popular the magazine is
because everyone still knows what
magazine this is.
The main sell line or the actual filmtitle, Kick ass is green. Green can
connotate evil and jealousy. This
shade of green is quite bright, so this
might highlight the film title and make
it stand out to the audience. The main
sell line also looks like it has been
made out of paint. Above and below The Barcode is shown on every
magazine cover to allow the reader to
purchase the magazine.
the two ks there are paint splashes showing the
audience that this is probably graffiti, hinting whichsort of people are in this film, and who the target
audience is (late teenage males).
This sell line uses alliteration. This
alliteration helps the magazine
catch the audience because it is
eye-catching and memorable,
because it is memorable people
will most likely buy it because it
caught a lot of the audiences
attention.
There is a picture of a girl behind the main image. She is purple, catching
female viewers eyes. This lets the audience know there is a female section
to this magazine, this opens the target audience wider.
The price is 3.99 and this magazine is
released monthly. It is released
monthly because it is quite a big
magazine with lots of information in it.
The target audience would appreciate
a longer more informative magazine
rather than a shorter one that is
released weekly. The price is deer
because the target audience can afford
it, because they are older.
This fold out is a sell line, it
mentions the word collectors
because it wants to invite
people who will buy the
magazine regularly in to what
they would enjoy.
This is a competition which
people might be interested in.
They would want to buy this
magazine so they could try to
win the competition.
Front page analysis
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The date is large on the
page, this is for the
dedicated fans of the
magazine who buy it every
month as it highlights that
it is this months issue. This
shows that the date is
important as well.
Subheadings are used to
demonstrate some of the
main features in the
magazine. Such as cover
feature regulars ect.
Article title just
highlights what some of
the features in themagazine are in a
short and snappy way.
The article summary explains what the
article is about to the reader in quite a
descriptive but not too much of a giving
way.
The page number is given here to tell you wh
ere
to turn for the article. It gives a sense of direction
but its not emphasised. The page numbers are in
a different font to catch the readers eye. It
doesnt say the word page *number* because it
is a convention, the reader automatically know it
is the page number
The pictures on this contents screen are from a
variety of different genres of films. Some of the
shots are from the movie it is based upon.
The picture of Harrison Ford looks like it has
been taken behind the scenes of the movie he
was working on (he was in a car but it s not for a
photo shoot) hinting the behind the scenes
features of the magazine.
The page number is
very large and is
positioned over
the
photo (but only some
of the photos.) This
can hint to you the
importance of the
article because you
dont even need an.
article title to know
what the film is.
The small summary
over the pictures is
emphasised by the
white box layout and
the small writing, the
reader will be quite
concerned over what
it is and will want to
read it. This picture focuses on the cinema
it also shows the feature of the
cinema in the magazine.
Contents page analysis
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The text is in columns
which makes the page look
good and neater, also
more professional. The
font is a reasonable sizeand a normal readable font
the customer will be
satisfied with this.
The pull quote was taken out of
the magazine article. It is in
yellow so it is emphasised and it
stands out among the page. It is
an interesting quote which would
tell the reader overall what the
rest of the article would be about.
The main image is of a
young girl in a purple wig
and a mask. She has a
look of anger on her
face, which is quitemysterious. This picture
looks like a scene out of
the movie this picture is
from. She is holding on
to the guys head or neck,
which can demonstrate
that she could be deadly,
which can make the
reader of the magazinecurious of the movie and
the girl.
Double page spread analysis
The picture of Nicholas Cage in Big Daddy is alow-angled shot which connotates power and
strength. He is wearing a batman costume which
is an intertextual reference. The fact Nicholas
Cage is wearing a batman costume is enigma.
Batman is quite a famous character which could
bring in an audience as some of the audience
may like batman.
Kick ass briefing tells us information about the movie. This is
important for film fanatics because they will want to know every
detail of the movie even if it isnt important.
The phrase Big
Daddy is bold, and
it stands out on
the page. This is
quite a catchy
and memorable
title, it is also
quite intriguing
which guides the
reader to read the
paragraph.
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Mood Board
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Design sketches
Front cover designContents design Double page spread
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Sell lines Contents ideas
84thAcademy awards special inside Meet Liam HemsworthThe hunger games actor speaks to Silver Screen about his last three years as an actor in Hollywood.
First look Breaking Dawn part two. Robert Pattinson VS Taylor Lautner. Must sees this month!Associated with VUE cinemas, see what must see movies you have to see this month! Visit www.myvue.com
for extra information.
The special inside to the Halloween must see movie. ScarlettThe horror film special that will make your mouth water with excitement.
World exclusive: This means war Sandra BullockAll the reasons why Sandra Bullock is the actress of the moment.
The Hunger Games exclusive Only in Silver Screen! Worst moments at the OscarsWhat were you thinking?! The cringe moments that occurred at the 84th Academy awards.
Win a trip to Hollywood USA. CrosswordTest your knowledge on the actors and actresses of the our generation.
The horror film of the century; exclusive inside. Letters to the editorFind out what our regulars are thinking about the recent issues of Silver Screen.
The must get DVD of the year. This Means WarReece Witherspoon speaks about her first role in an action film.
Top ten films of all time A Friends Movie?!Who else believes the cast of Friends should have made a movie? Here at Silver Screen, we all do!
FREE A3 poster of Zac Efron inside! WOW Johnny DeppThe legend will live forever, especially In his new film Mistreated.
Your one hundred favourite movies EVER The VowEven though we here at Silver Screen cried in the first minute, it is defiantly a must see! See why!
Flashback who remembers Weird Science? One hundred movies you love!These movies picked out by our lovely regulars of Silver Screen - are your favourite movies from the last
century.
The return of The Titanic The NotebookWhy The Notebook is the greatest love movie to ever exist.
Scarlett the must see horror film this Halloween Ryan GoslingRyan Gosling is back in the game with his long list of films, read his interview with silver screen to find out
more about the hottest man in Hollywood!
The collectors edition a collectors fold out cover. Daniel RadcliffeEven Daniel Radcliffe had horror experiences as a child. Find out what the women in black star had to say
about this and why it affected his role in The woman in black.
Read Inside to be a part of the Breaking Dawn Part 2 premiere
Win a trip to Universal in Florida!
The woman in black star DANIELRADCLIFFES horror experiences
Why Insidious is our new favourite movie
10 reasons why horror movies are horrifically Awesome!
http://www.myvue.com/http://www.myvue.com/http://www.myvue.com/7/30/2019 12 slides of preparation
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Article draft accomplishing the unexpected
In this months special edition of Silver screen, we are lucky enough to speak to Ruth Prada! This teenage actress is the actress of the moment, and now she is appearing in her
first horror movie role. Awesome!
Q: How does it feel to be the most popular teenage actress In the world with the largest fan base?
A: It is an amazing feeling, honestly I cannot be more thankful for my fans. They have supported me throughout my career and ifit wasnt for them I wouldnt be here today,
because I would have given up. I love my fans so much. Theyre incredible. Thats why I try to always connect with them so much, by the internet, meeting them, and so on.
Because without them, Id still be the teenager who dreamed of fame.
Q: This is your first horror movie role, how do you think the public are going to react to the change?
A: I dont know, it is quite a big change but I think theyre ready for it. Although, I love doing rom-coms, trust me (winks) Haha. But, if I never change the movie genre, I will never
find my comfort zone. Who knows, maybe horror movies are my speciality, but I will never know if I dont try. I do know that some of my fans will not be able to see this movie, as
theyre underage, but I hope they still continue to support me throughout my whole career, no matter what change happens.
Q: So, you were in a relationship with one of the biggest actors in the world, how did that feel?
A: it felt great, two years with him was amazing. But, I was bullied by the world for being in love. My own fans were turning on me, I got so much hate it was unbelievable. Ofcourse, he kept me strong and he was always there, but knowing people dont support your actions and hate on you as much as they hated on me was not cool. I dont know, but
I didnt even feel safe walking out my house because of the hate. But, haha him and I are still very good friends and we alwa ys will be.
Q: Anyone you have your eye on lately? Heard Niall Horan from One Direction is interested!
A: I do fancy him quite a bit (winks) but, I have no time for a relationship. Im focusing on my career at the moment, maybe Ill think about a relationship after filming this year.
Q: but you do fancy Niall?!
A: Haha yes, hes gorgeous and he s incredible. Hes also an amazing friend, I think hed be an amazing boyfriend.
Q: Moving on before you feel awkward haha, When your fans meet you, they say you seem very down to earth. What is the craziest thing a fan has ever done for you?
A: Im just going to say to your first point, that Im normal. Fame isnt going to change that. My fans will always be my number one priority and even if my security say no tomeeting them, I try to. Its only fair. But, to answer your question, my fans are mental. Haha. I think the whole process ofcamping out to meet me is crazy, but so very dedicated.
Oh my god, and last week my fan proposed to me. I said yes, so were going to get married haha yay.
Q:There were rumours going around that you were not happy with your relationship with the director (James Wan) of Scarlett, is this true?
A: haha I saw them, theyre not true whatsoever. James is great, we have so much banter its unbelievable. Someone probably mistook what I said and twisted it. James knows
the rumours arent true because I told him, so its okay. Our relationship is still great. What an awesome guy, Id love to w ork with him again.
Q: From your last answer, I guess we were getting another horror film from you?
A: I think well have to see. I would love to do another horror film, but Im going to see the feedback I get from the public. However, I am filming at the moment for a new film
though, cant say what the films about yet. But I can say, it will feature Ryan Gosling and Channing Tatum. Yeah, life is goo d. (winks) haha.
Q: Scarlett is out next week! At Silver screen, we are all so excited. Can you give us some inside details of this movie?
A: as you said its out next week Friday! What more inside details could you want? Haha. I cant say, apart from Christine Bishop is Scarlett the doll and I am the child who grewup with the doll. Not like you didnt know that already. Haha.
Q: Anything else youd like to say?
A: I love everyone supporting me, thank you guys.
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Masthead names/designs
Masthead
names
Silver Screen
Big Screen
The pictures
Motion picture
Record
Distinctive
Opening
Debut
Horror special:
Normal magazine:
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Target audienceJenny is a 16 to 22 year old girl who goes to school or university
and enjoys going to the cinema with her friends, whichimproves her personal relationships. She is in the A-C1social class grade. She likes to read her film magazinemonthly to find out about all the new releases of films forentertainment and information.
The target audience for my film magazine will be a 16 22 year old with a male skew who are interested in blockbuster films and the making of films. My
target audience will go to the cinema regularly , buy many DVDS of all different genres and they would also be interested in blockbuster move actors and
actresses lives. They will be very typical mainstreamers, theyll listen to pop music from the very popular radio station. I have chosen this as my target
audience because I think these type of people will buy the magazine because they will want to build their personal relationship.
The social class for my target audience will be in the A-C1 grade. I have chosen the A-C1 grade because they will have more disposable income which they will
be able to spend on the magazine, the cinema, DVDs and even books of the DVDS. A-C1 grade are a wide range of people who will be able to build an interest
in something.
My magazine will be quite mainstream because it will be for big blockbuster films that are new and recent, and also it will feature interviews with big
blockbuster movie stars. Mainstreamers make up to 40% of consumers, so having a large target audience will be a benefit. The audience are mainstreamersso they would like to fit in with the crowd rather than stand out, so having this would Improve their personal relationships with their peers. The audience
reads this magazine to reinforce their personal identity and to receive information and entertainment.
The advertising for my magazine will be mostly around public transport (at the train stations, on the side of buses, ect.) I am going to position the adverts
(billboards, posters) of Silver Screen around public transport because this is mainly how the target audience will travel around, so they would see the
advertisement and be more likely to buy it.
My magazine will have a special theme for every issue. For this issue, I will be creating a horror special. This will definitely interest the 16-22 year old male
skew because it involves a lot of topics that they would like.