[email protected] 12 free things you can do to grow your business online Laura Hampton Digital Marketing Manager Impression [email protected] http://impression.tips/ breakbites
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12 free things you can doto grow your business online
Laura HamptonDigital Marketing [email protected]
http://impression.tips/breakbites
1)Start gathering data– Google Analytics
– Google Search Console
– CRM data
– Customer feedback
– Salesperson feedback
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2) Learn about your audience
– Google Analytics
– CRM data
– Customer surveys
– Sales data
– Personas
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3) Set clear (SMART) KPIs– Lead gen = enquiries
– Awareness = traffic and rankings
– Sales = conversions
– Sign ups = thank yous
– Page views = Analytics
– Engagement - time on site, bounce rate, etc
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4) Review your web content– Is it fresh and up to date?
– Is it unique to your website?
– Does it use your brand tone of voice?
– Have you used formats beyond text?
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4a) And invest in quality content
– Google wants to surface the best content for any given query
– Something different to your competitors
– Something new
– In a way your audience will enjoy and value
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5) Optimise your pages for search
– Know what search queries you want each page to show for
– Ensure that page is the best possible result for its target query
– Review those who outrank you
– Apply basic on-page optimisation techniques
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6) Improve your pages for users
– Page load speeds
– Mobile usability
– Quality of content
– Any broken elements
– Secure website
– Clear CTAs
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7) Share content through social
– Share your great content via social platforms
– Test which work best for your brand
– Spend time identifying influencers
– Use free tools to make the most of your time
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8) Raise awareness through PR
– Use PR to tell your existing stories
– Creating newsworthy hooks through creative thinking
– Build relationships with influencers
– Use #journorequest, #prrequest and HARO
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8a) Find journalists online– Find local journalists
– https://twitter.com/NottsCC/lists/local-media
– #journorequest
– #prrequest
– HARO / Gorkana
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9) Get reviews– Google wants to show the best
results
– Get good reviews to prove you’re the best
– Get reviews across Google Plus, reviews.co.uk, TripAdvisor etc
– Awards are also great!
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10) Must be mobile friendly!– Google’s mobile friendly test
– Responsive websites
– Mobile searches outweigh desktop
– Consider your audience
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11) Invest in Paid Channels– PPC is all about putting your
brand in front of people who are ready to buy
– Google, Bing, social media
– Use a qualified consultant to help you get more for your money
– Should always get more back than you put in
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12) Measure, analyse, refine– Remember your KPIs and
SMART goals
– Google Analytics
– Use ‘goals’ and event tracking
– Trackable URLs
– Regular reportshttp://impression.tips/
breakbites
Thank youLaura Hampton
Digital Marketing ManagerImpression
http://impression.tips/breakbites
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