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12 FACTS ON FOR ESSENTIAL VIDEO MARKETING
15

12 Facts On YouTube For Essential Video Marketing

Jan 22, 2018

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Nitin Karkara
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Page 1: 12 Facts On YouTube For Essential Video Marketing

12 FACTS ON

FOR ESSENTIAL

VIDEO MARKETING

Page 2: 12 Facts On YouTube For Essential Video Marketing

A TYPICAL DAY ON YOUTUBE

300K Video Uploads

80K Hours of Video

24TB of Data

Page 3: 12 Facts On YouTube For Essential Video Marketing

VIDEO UPLOADS BY CATEGORY

People and Blogs 41%

Gaming 14% Film and

Animation 10%

Entertainment 8%

Music 5%

Science and Technology

4%

Sports 3%

News and Politics

3% Others 12%

Page 4: 12 Facts On YouTube For Essential Video Marketing

VIEWS BY CATEGORY

31%

19% 12%

11%

8%

4%

4%

3% 3%

5% Gaming

Entertainment

People and Blogs

Music

Comedy

Sports

News and Politics

Film and Animation

How-To and Style

Others

Page 5: 12 Facts On YouTube For Essential Video Marketing

AVERAGE VIDEO STATISTICS

3% Live Streams Overall

15 Min Average Video Length

86 MB Average Video Size

Page 6: 12 Facts On YouTube For Essential Video Marketing

LANGUAGES

93.50%

1% 0.45% 0.40% 0.42% 0.50% 1.20% 2.63% 0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

Page 7: 12 Facts On YouTube For Essential Video Marketing

VIDEO STATUS 24 HOURS FROM UPLOAD

Taken Down by Users - 5%

User Account Was Terminated – 18%

Taken Down by Right Holders – 9%

Monitored or Monetized – 26%

Without Action – 42%

Page 8: 12 Facts On YouTube For Essential Video Marketing

BUSIEST AND LEAST BUSY

UPLOAD TIMES

UPLOAD TIMES

Least Busy

12.36 AM Busiest

8.00 AM

Page 9: 12 Facts On YouTube For Essential Video Marketing

MOST DELETED CATEGORIES

People and Blogs 48%

Gaming 4%

Film and Animation

21%

Entertainment 7%

Music 1%

Science and Technology

8%

Sports 3%

News and Politics

3%

Others 5%

Page 10: 12 Facts On YouTube For Essential Video Marketing

MOST CLAIMED CATEGORIES

People and Blogs 30%

Gaming 25%

Film and Animation

4%

Entertainment 12%

Music 8%

Education 3%

Sports 4%

News and Politics

5% Others

10%

Page 11: 12 Facts On YouTube For Essential Video Marketing

MOST TAKEN DOWN CATEGORIES

People and Blogs 43%

Gaming 9%

Film and Animation

14%

Entertainment 12%

Music 5%

Science and Technology

4%

Sports 3%

Comedy 2%

Others 8%

Page 12: 12 Facts On YouTube For Essential Video Marketing

TOP CLAIMS BY ORGANIZATIONS

QuizGroup

UMG

SonyBMG

WMG

BroadBandTV

AdRev

FullScreen

CDS

AnyTV

RPM Networks

Page 13: 12 Facts On YouTube For Essential Video Marketing

TIME SPENT ON CATEGORY BASED ON DAILY UPLOADS

Page 14: 12 Facts On YouTube For Essential Video Marketing

I am a high-energy, confident professional with an infectious enthusiasm for technology. As a highly organized and friendly professional, received industry recognition and awards by winning various digital marketing activities for Coca-Cola in EFFIES and IAMAI awards for campaigns like ‘Sprite Teen Till I Die’ and ‘Facebook Feature Phone Campaign’ to increase recruitment and frequency for the brand among mobile phone users. Possess a strong technical background by completing B-Tech in computer systems and working as a programmer. My hobbies include watching Sci-Fi movies and reading books on business and digital marketing.

ABOUT ME

Page 15: 12 Facts On YouTube For Essential Video Marketing

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