12-CRS-0106 12/12 IEEE Region 6 2015 Training 1/25: CLP: How We Did It 1 1/25/15 1 Corporate Liaison Program (CLP): “How We Did It” John Swan Ed Aoki Sachin.

IEEE Region 6 2015 Training 1/25: CLP: How We Did It1 1/25/151

Corporate Liaison Program (CLP):“How We Did It”

John SwanEd Aoki

Sachin DesaiJoseph Wei

Tom CoughlinPaul Wesling

Dan LottisMostafa Mortezaie

http://bit.ly/IEEE-SCV-Liaison-Event-Materials

[email protected](“CLP” or “Liaison”

in subject line)

IEEE Region 6 2015 Training 1/25: CLP: How We Did It

Outline

• What we are doing and why• What we did

• How we did it• After one year, a summary• Discuss: What you can do


What we are doing and why

• CLP is a result of SCV Section’s Corporate Relationship Initiative.

• Goal is to have a formalized way to build relationships with our corporate citizens.– vs. ad-hoc or nothing at all– The intent is a Long Term effort!

• My tenure as CS Chapter Chair alerted me to the difficulty of find meeting venues.

• We recognized this as a wider issue and an ongoing need.


What we did in 2013

• 23 Liaisons (& contacts) found by Kick-off• 14 companies attended our Kick-off Liaison

lunch event in November, 2013!– We presented the Liaison Program– We presented our Section & Chapters– Opportunity: GHTC & SIGHT– Opportunity: Student Conference (~April)– Opportunity: TMC involvement– Q&A

• Liaisons wanted quarterly events!• ALL Event info at:

– http://bit.ly/IEEE-SCV-Liaison-Event-Materials

(Case Sensitive)



What we did, 2013 (cont.)Kick-off luncheon 11/21/13

1 Altera2 AMD3 Cisco4 Corning5 Google6 HP7 Maxim Integrated8 NVIDIA9 Oracle

10 Renesas11 Samsung12 Silicon Image13 Underwriter Labs14 Xilinx

Attended 11/21/13

1 Cadence2 EMC3 Imagination Tech4 Intel5 NASA Ames6 SanDisk7 Seagate8 Synopsys9 Texas Instruments

Could not attend

Companies with Liaisons (or contacts):


What we did, 2013 (cont.)Time Min Who Slides

12:00 15 Arrive, get food

12:15 15 Seated, eating

12:30 10 Welcome, CLP Mission, introductions Ed Aoki 5

12:40 9IEEE, Section, More about CLP, Liaisons;• Feedback

John Swan 9

12:49 10eGRID, Chapters, hot Chapter events - regular tech meetings and special seminars, etc.;• Feedback

Paul Wesling 11

12:59 7Opportunity 1: Student Congress• quick feedback

Mostafa Mortezaie 2

13:06 7Opportunity 2: GHTC & SIGHT• quick feedback

Joseph Wei, forDaniel Lottis

3

13:13 7Opportunity 3: Technical Management Council• quick feedback

John Delaney 3

13:20 5 • 3-opportunity feedback John Swan

13:25 5 General discussion John Swan

13:30 Depart

Also attended for IEEE: Sachin Desai, Ram Sivaraman

(Case Sensitive)


How we did it

• Started planning Jan. 2013• Presented concept and approach to SCV

Section ExCom• Started company and contact list• May: An “Action Committee” was formed• Utilized Google Drive for common

committee access to the ‘Golden’ liaison status spreadsheet list


How we did it (cont.)

• Worked to use the company contacts to identify liaisons

• Late July: Started brief but weekly conf calls

• Early October: Ended weekly conf calls• Continued to contact companies and build

Liaison (& contact list) throughout.



• Kick-off event selected: late November– To give us the year to find liaisons

• Committee iterated on possible agenda options

• Goal of meeting was met:– A variety of brief informational presentations– Ample time for liaison feedback & discussion– Respected attendees time



• Planned and prepared well for the liaison event on Nov. 21.– 90 min total minus 30 min. for lunch– Buffet lunch provided

• Prepared badges• IEEE Committee sat among attendees

• All event info is posted at:– http://bit.ly/IEEE-SCV-Liaison-Event-Materials(Case Sensitive)




• We asked for, and got feedback:– Consensus for Quarterly meetings– Regular IEEE emails OK (1-2/mo.)– Nearly 100% found value, would return– Student Conference generated lot of interest

(Case Sensitive)


Continuing from Kick-off mtg

• We continued with quarterly lunch events• We expanded the target Liaison list to include:

– Texas Instruments– Microsoft– Marvell– Micron– Agilent– TSMC– Citrix– LinkedIn

– Juniper Networks– Qualcomm– Broadcom– HGST (West. Dig.)– ARM– Brocade– NetApp


After 1 year (10/1/14 report)

• 4 Total liaison lunch events held:– 11/21/13 14 – 2/18/14 23 – 5/8/14 19 – 8/20/14 19 – 11/20/14 12 87 company-meetings

• 34 companies total attended by 21 liaisons, 11 ‘contacts’.

• Recent focus has been on improving liaison feedback, highlighting collaborative efforts and understanding CLP needs vs. numeric growth

Focus: increase attendance, intro-duction to IEEE & Section activities

Focus: company feedback, share collaborative activities (IEEE<> cos.)


After 1 year:Meeting«–»Company line-up

Maxim Integ. 1 1 1 1 4 Liaison

Microsoft 0 Liaison

NASA Ames 1 1 1 3 Contact

NetApp 1 1 Contact

NVIDIA 1 1 1 1 4 Liaison

Oracle 1 1 1 3 Liaison

Renesas 1 1 2 Liaison

Samsung 1 1 1 1 4 Liaison

SanDisk 0 Contact

Seagate Tech 1 1 2 Liaison

Silicon Image 1 1 1 1 4 Liaison

SK Telecom A. 1 1 Contact

Synopsys 1 1 2 Liaison

TI 1 1 2 Contact

UL 1 1 XX 2 None

Xilinx 1 1 1 1 4 Liaison

Altera 1 1 1 3 Liaison

AMD 1 1 1 3 Liaison

Apple 1 1 Contact

ARM 1 1 1 3 Contact

Cadence 1 1 1 3 Liaison

Cisco 1 1 1 1 4 Liaison

Corning 1 1 2 Liaison

EMC 0 ??

Google 1 1 1 1 4 Liaison

HP 1 1 1 1 4 Liaison

HGST/WD 1 1 Contact

Imagination 0 Liaison

Intel 1 1 1 3 Liaison

Juniper 1 1 2 Contact

Keysight Tech 1 1 Liaison

LG 1 1 2 Contact

Marvell Semi 1 1 Contact

11/21«––» 8/20 11/21«––» 8/20


After 1 year:Company to attendance glance

0

1

2

3

4

5

6

7

8

9

4 3 2 1 0

Meetings attended

Co

mp

an

y c

ou

nt


After 1 year:Topic-areas spread

Local IEEE events

Student Conference

GHTC & SIGHT Intel

TMC

WIE Altera

SPS AMD

Young Professionals Maxim

Techmanity Samsung SSI

Training - CS

Liaison Discussion

IEEE

Other

All materials posted at:http://bit.ly/ IEEE-SCV-Liaison-Event-Materials

GOAL


Typical Agenda (from 8/20/14)

12:00 PM Arrive, get food

12:30 PM Welcome Tom CoughlinIEEE, Region 6 Dir. Elect

Agenda overview, new introductions John Swan IEEE

Hot Chapter, Section & Region eventsJoseph Wei &Tom Coughlin

IEEE

SPS Chapter Restart Signal Processing Society

Radha Giduthuri AMD

WIE Update Women In Engineering

Suzette Pangrle IEEE

GHTC / SIGHT Update – Global Humanitarian Tech. Conf.

Catherine Nelson Intel

New Opportunity: Techmanity

Daniel (Seung) Yoo Samsung - SSI

1:07 PM

Training: Bringing global resources to you locally – discussion • Some things we already have • What are your needs

Matt PetersIEEE Computer Society

1:22 PM Liaison Role DiscussionTom CoughlinJohn Swan

All

1:30 PM Dismissed


What we will do (cont.)

• Add Universities– Universities are included in Corporate

Relations Initiative!• They were on our CLP list from the start

– Decided to hold off until the program is established with companies

• Focus our efforts for success• Learn by doing• Interests expected to be different


Costs

• Average of $800 per luncheon• Region 6 has a $5,000 budget for

industry relations activities!


Success stories

• A venue for the Section ExCom!• Rebirth of the SPS Chapter!• Several connections made for our WIE

Chapter!• Connections made for GHTC!


Challenges

• Many are just contacts, not committed, long term liaisons.

• Many/most are not well connected in co. as we hoped.

• Attendance: due to travel and meetings highly encourage alternates!

• Finding compelling collaborations to report that will have wide interest.


Discuss Your Ideas 1





12-CRS-0106 12/12 IEEE Region 6 2015 Training 1/25: CLP: How We Did It 1 1/25/15 1 Corporate Liaison Program (CLP): “How We Did It” John Swan Ed Aoki Sachin.

Documents

ieee region

liaison event

corporate liaison program

kickoff liaison lunch

kickoff event

liaison contact list

event info

prepared badges ieee