12 Commandments of writing an effective business email

Write it Right!

The 12 commandments of writing a business email

Tali Tarlow

Speech writer at

www.yourjewishspeech.com

Jerusalem Scavenger Hunts

www.jerusalemscavengerhunts.com

BATmom the Surprising Superhero

http://yourjewishspeech.com/category/batmom/

Types of business emails

• Dedicated Email • Mass email

Case Study

Subject: We Are Looking For Offers For Our Database

Email Psychology

Receiver

• Too much mail

• Too much to do

• Doesn’t want to figure out what you’re trying to say

• Is willing to respond if it’s quick, easy and beneficial

Sender

• Has an “original, unique, and special” point to make.

• Spends time crafting the perfect email.

• Wants to tell his story

Clashing interests!

The 12 commandments of writing an effective business

email

Before you start:

Commandment #1

Who: Have a Bull’s-eye target market

Before you start:

Commandment #2

What: Keep in mind Bull’s-eye outcome

Commandment #3:First impressions count

Do:• Personalize your

email address• [email protected]

Don’t:• Use spammy phrases

like “Once in a lifetime opportunity!”

• Too many !!!!!!!!!• ALL CAPITAL

LETTERS

Let’s get started

Commandment #4 Have a call to action

Say it!

Say it at the beginning

Say it at the end

Commandment # 5 State the Benefits

To the receiver

Commandment #6

• Language

• Technical

Commandment #7 Be personal and personable

• Personalize email • Mention their name• “Have a great day”

• Sign your own name• Use your own voice• Be authentic and

approachable• You want to build up

trust and a human image

Commandment #8 Have a signature

•Proves your professional authenticity

•Makes you easy to be found

YourJewishSpeech.com

**************************************************“Sam brought the house down!  Tears, laughter and more… thanks,

thanks,thanks!” For more testimonials from our clients please click here http://www.yourjewishspeech.com/testimonials

**************************************************

Jerusalem Scavenger Hunts

Tali Tarlow

Web: www.jerusalemscavengerhunts.com

Mail: [email protected]

Facebook: https://www.facebook.com/JerusalemScavengerHunts

Phone: 972-528-358072

Commandment #9 Font and formatting matter

• Standard size

• Standard font

• Make it neat

• Paragraphs

• Bullet points

• Highlight key words

Commandment #10 Add a PS

• Repeat the call to action

• Engage them – ask a question

• Make a personal comment

• Add your PS after the signature

Commandment #11Subject line

The fate of your email really and truly hangs on this

Subject Line do’s and don’ts

• Avoid words like free, help, percent off, reminder

• Avoid sounding Spammy

• Engage people• Appeal to curiosity• Indicate the content

Subject line Ideas

Not to be overused

Subject: The Almighty Question Mark?

Subject Line Jewelry

=> This Is My Killer Subject Line// This Is My Killer Subject Line \\>> This Is My Killer Subject Line

Convincing Captions [work great!]This Is My Killer Subject Line [must see]

This Is My Killer Subject Line [inside]This Is My Killer Subject Line [time sensitive]

This Is My Killer Subject Line [voted best]

Branded Subject Lines

[JB] This Is My Killer Subject Line[|> This Is My Killer Subject Line

Commandment #12

• Proof read

• Read out loud

• Trim your words

If you’re done all of that you are ready to hit the send button!

Case StudySubject: Opportunity for Free Traffic

Hi Tina,

I’m writing on behalf of <web-url>. We make it easy for bloggers to network with one another.

Our site gets X monthly page views, just having your website listed in our network will expose it to many new readers.

Here are some websites currently in our community: <list of related and well known websites>.

Joining takes less than 5 minutes and you’ll love the results: <web-url>

Let me know if you have any questions.

<name><company name><site url>

Take home points

• Who – bulls eye target market

• What – bulls eye outcome

• First impressions count

• Call to action• State benefits• Keep it simple

• Be personal and personable

• Your signature• Font and formatting• PS• Subject line• Proof read, read out

loud, trim

Effective communication

Is meaningful and clear

PS. Please tell people about the

Jerusalem Scavenger Hunts

www.jerusalemscavengerhunts.com

Thank you!

•Thanks to Debi’z for “Bull’s eye market” concept http://www.debi-z.com/ •Thanks to PS, length and subject tips from my Twitter friends @IsraelMaven @myparnasa @DebiZSEO @Hadassah_Levy - definitely worth following these ladies!

Other sources•http://thinksimplenow.com/productivity/15-tips-for-writing-effective-email/•http://unbounce.com/email-marketing/7-proven-ways-to-increase-your-email-open-click-thru-rates/ •http://www.iyazam.com/

PS. Please tell people about the

Jerusalem Scavenger Hunts