118th Annual Session Invitation to Advertise & Sponsor · 314-993-1700, ext. 530 or email her at [email protected] if you are interested in an individual branding sponsorship package.

Invitation to Advertise and Sponsor

Invitation to Advertise & Sponsor

118th Annual Session

May 4-8, 2018 I Washington DCExhibit Hall is open May 5-8, 2018

American Association of Orthodontists118th Annual Session | May 4-8, 2018 | Washington DC

2018 Annual Session Planning CommitteeDr. Nahid MalekiAAO President, 2017-2018

Dr. Steven SiegelGeneral Co-Chair

Dr. Robert WilliamsGeneral Co-Chair

Dr. Larry WangDoctors’ Program Co-Chair

Dr. Chun-Hsi ChungDoctors’ Program Co-Chair

Dr. Normand BoucherOrthodontic Staff Program Co-Chair

Dr. Sheldon SeidelOrthodontic Staff Program Co-Chair

Dr. Mario PoloFeatured Speaker Chair

Dr. James HeslopLocal Arrangements Co-Chair

Dr. David PaoliniLocal Arrangements Co-Chair

Dr. DeWayne McCamishAdvisor


Contents

1

Annual Session 2 Attendance History

Eligibility for Advertisers and Sponsors 2

Annual Session Printed Advertising 3 Exhibit Guide

Conference Bag Insert

Annual Session Sponsorship Packages 4 Gold Bracket

Silver Bracket

Bronze Bracket

Individual Branding Sponsorships 5-8 Conference Bags 5

Lanyards 5

International Reception 5

Lined Notepad with Pen 5

Fun Run and Walk 5

Shuttle Bus Banners 5

Seated Massage Therapy 6

Excellence in Orthodontics 6 Award Ceremony and Lunch

Onsite Program 6

Featured Speaker Series Lectures 6

Charging Station 6

Opening Ceremonies 6

Practice Transition Seminar Reception 7

New Orthodontist and Resident Lounge 7

New Orthodontist and Resident Dessert Station 7

Residents’ Reception 7

Camp AAO (Children’s Program) 8

AAO Celebration 8

Society of Orthodontic Educators Reception 8

Banners & Decals 8

Advertising Policy 9

AAO Guidelines for Acceptance 9-11 of Advertising

Advertising/Sponsorship Contract 12

Advertising/Sponsorship Contract Terms 13

Notes 13

Future AAO Meetings


Eligibility for Advertisers and Sponsors

2

Only 2018 AAO Annual Session exhibitors are eligible to take part in Annual Session advertising and sponsorship opportunities.

Once a sponsorship is committed to by an exhibiting company then it is no longer available for that year’s Annual Session.

Sponsorship opportunities are subject to availability and are determined by previous years contracted committments first, then on a first-come, first-served contract basis.

Advertising space is subject to availability and ads provided as part of sponsorship packages are guaranteed. Other ad place-ment is contracted on a first-come, first-served basis.

Annual Session Attendance History

2005 - San Francisco, CA 3853 1184 414 719 6170 4071 6824 17065

2006 - Las Vegas, NV 3584 1137 638 652 6011 5177 9337 20525

2007 - Seattle, WA 3030 1066 157 750 5003 3259 6378 14640

2008 - Denver, CO 3202 690 388 630 4910 2597 4823 12330

2009 - Boston, MA 3804 1153 218 1298 6473 2916 6007 15396

2010 - Washington, D.C. 3485 1134 472 751 5842 2892 6623 15357

2011 - Chicago, IL 2711 1234 1048 1229 6222 3728 6635 16585

2012 - Honolulu, HI 2888 882 147 769 4686 3035 5710 13431

2013 - Philadelphia, PA 2638 653 1173 1164 5628 2596 5979 14203

2014 - New Orleans, LA 3253 989 323 899 5464 2715 5903 14082

2015 - San Francisco, CA 3256 1261 546 1493 6556 3354 6774 16684

2016 - Orlando, FL 3020 1391 733 940 6084 3625 8171 17,880

2017 - San Diego, CA 3347 1193 375 1812 6727 3241 7332 17,300

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Annual Session Printed AdvertisingPRINTED EXHIBIT GUIDE (also provided as an online pdf)

3

Advertising Sales ContactTo reserve your ad space complete the advertising contract on page 12 and e-mail to Jim Shavel at [email protected]. Phone 215.369.8640, cell 215.499.7342.

If you purchase an ad, please send ad files—proofs and final artwork—to Gail Gardner at the AAO, [email protected].

Circulation and AudienceThe Exhibit Guide will be distributed to all attendees of the Annual Session. The Exhibit Guide contains a complete exhibitor listing for the 2017 Annual Session and includes an Exhibit Hall floorplan.

Advertising Rates Exhibit Guide ad rate (printed)

Inside Front Cover Full page, 4-color $4,620

Inside Back Cover Full page, 4-color $4,620

Outside Back Cover Full page, 4-color $5,230

Inside Pages (placement is random) Full page, 4-color $3,020

1⁄2page,4-color $2,060

Exhibit Guide Ad DeadlinesSpace Reservation Deadline 1.12.18Low-Res PDF Due for Approval 1.19.18High-Res PDF Ad Deadline 1.26.18

Exhibit Guide Advertisement Specifications without bleeds with bleeds

Full Page 7.75” x 10.25”* 8.625 x 11.125

1⁄2PageHorizontal 6.875”x4.125” NA

1⁄2PageVertical 3.25”x9” NA

Actual page trim size is 8.375 x 10.875.

Submission of Digital Files• Pleasesubmitdigitalfilesonly.• Files,supportfilesandpicturesmustbehighresolution

(300dpiat100%scale).• High-resolution, printer-quality PDFs are encouraged.• IffileisnotaPDF,includeallprinterandscreenfontsandall

supporting graphics.• Acceptableprogramfiles:Acrobat,QuarkXPress,Illustrator,

Photoshop, and Adobe InDesign. • Do not use Microsoft Word or PowerPoint to create advertise-

ments.Thesefiletypeswillnotbeaccepted.

NOTE: All advertisers in the Exhibit Guide are required to place the following designator somewhere in their ads—“Paid Advertising.”

Closings• At time of space reservation deadline, submit ad copy for

approval.• Pleasereviewtheadvertisingpolicyonpage9.• Nocancellationswillbeacceptedafterthespacereservation

deadline.• Deadline dates are subject to change.

Advertising Sales ContactContact DJ Haman at 314-993-1700, ext. 530 or email her at [email protected] if interested in a conference bag insert.

Circulation and AudienceYour company flyer is inserted into the official conference bag, which will be distributed to all registered doctors and staff.

Advertising Rates Flier Insert: $3,000 (limited number of inserts accepted)

Tote Bag Insert SpecificationsOneInsert 8.5”x11”orsmallerfinishedsize

Insert fliers must include “Paid Advertising.” disclaimer.

CONFERENCE TOTE BAG INSERT (advertiser will supply printed material)

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Sponsorship PackagesSponsorship opportunities will give your company higher visibility during the 2018 AAO Annual Session. Contact D.J. Haman at 314-993-1700, ext. 530 or email her at [email protected] if you are interested in an individual branding sponsorship package. If your sponsorship package includes an ad, send ad files—proofs and final artwork—to Gail Gardner at [email protected].

Complete the sponsorship contract on page 10 and fax it to D.J Haman at 314.692.8178 or e-mail her at [email protected] to reserve a sponsorship package. Contact Ms. Haman at 314.993.1700, ext. 530 for more information.

In addition to the opportunities listed below, each sponsor will be noted on Annual Session signage, in the printed Onsite Program Thank You Ad and also appear in The Bulletin Sponsor Thank You Ad.

Some of the listed opportunities are limited. If an opportunity is no longer available, an equivalent will be substituted.

Gold Bracket $25,000• Exhibitspacecredit($5,000) • eBulletin banner ads* 1 banner ad in an email blast • Exhibit Guide 2 full-page ads • Recognition in 2 Bulletin issues • Mailing list of the conference attendees• Insert in conference bag • OpeningCeremonies(15tickets)• Acknowledgment in the printed Onsite Program• Recognition on the AAO website• Acknowledgment on the AAO Mobile App • Company name/logo on convention center signage

Silver Bracket $11,000 • Exhibitspacecredit($3,000) • eBulletin banner ad* 1 banner ad in email blast • Exhibit Guide 1 full page ad • Recognition in 2 Bulletin issues • OpeningCeremonies(10tickets)• Acknowledgment in the printed Onsite Program• Recognition on the AAO website• Acknowledgment on the AAO Mobile App • Company name/logo at event site and on convention

center signage

Bronze Bracket $9,000 • Exhibitspacecredit($2,000) • Exhibit Guide 1 full page ad • Recognition in 2 Bulletin issues • OpeningCeremonies(5tickets)• Acknowledgment in the printed Onsite Program• Recognition on the AAO website• Acknowledgment on the AAO Mobile App • Company name/logo on convention center signage

* Contact Gail Gardner at [email protected] to learn about the eBulletin schedule and readership.

eBulletin banner ads are available to Gold and Silver sponsors only, as part of the sponsorship packages.

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Individual Branding SponsorshipsSponsorship opportunities will give your company higher visibility during the 2018 AAO Annual Session. Contact D.J. Haman at 314-993-1700, ext. 530 or email her at [email protected] if you are interested in an individual branding sponsorship package. If your sponsorship package includes an ad send ad files—proofs and final artwork—to Gail Gardner at [email protected].

Conference Bags Your company will receive continuous exposure at the Annual Session. Conference bags will be distributed to all registered orthodontists and their registered staff.

Sponsorship Benefits:• Company name/logo imprinted on cloth or canvas bag• Full page ad in the Exhibit Guide• Acknowledgment in the printed Onsite Program• Recognition on the AAO website• Acknowledgment on the AAO Mobile App • Company name/logo on convention center signage

Distribution: 12,000Sponsorship fee: AlreadyCommittedfor2018

LanyardsSponsorship Benefits:• Featuring company’s logo and promotion for the

2019AnnualSessioninLosAngeles,CA• Mailing list of the conference attendees• Acknowledgment in the printed Onsite Program• Recognition on the AAO website• Acknowledgment on the AAO Mobile App • Company name/logo on convention center signage

Distribution: all registered attendeesSponsorship fee: AlreadyCommittedfor2018

International ReceptionThis sponsorship provides your company with exposure at the po-dium during AAO International Reception.

Sponsorship Benefits:• Full page ad in the Exhibit Guide• 25 International Reception tickets• Acknowledgment in the printed Onsite Program• Recognition on the AAO website• Acknowledgment on the AAO Mobile App • Company name/logo at event site and on convention

center signage

Sponsorship fee: AlreadyCommittedfor2018

Lined Notepad with PenSponsorship Benefits:• Companyname/logooncoveroflined,3x5notepad• Company name/logo on pen• Packaged in a polybag• Acknowledgment in the printed Onsite Program• Recognition on the AAO website• Acknowledgment on the AAO Mobile App • Company name/logo on convention center signage

Distribution: included in each conference bag Sponsorship fee: $20,000

Fun Run and Walk Sponsorship Benefits:• Company name/logo on back of T-shirt for all runners• Acknowledgment in the printed Onsite Program• Recognition on the AAO website• Acknowledgment on the AAO Mobile App • Company name/logo at event site and on convention

center signage


Shuttle Bus Banners Everyattendeeutilizingtheconventionshuttlebuseswillseeyourcompany name/logo attached to the side of the shuttle bus.

Sponsorship Benefits:• Company name/logo on shuttle buses• Continuousexposuretoallattendeesutilizingshuttlestoand

from their hotels and the convention center• Full page ad in the Exhibit Guide• Acknowledgment in the printed Onsite Program• Recognition on the AAO website• Acknowledgment on the AAO Mobile App • Company name/logo on convention center signage

Sponsorship fee: $35,000

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Seated Massage TherapySponsorship kiosk delivers seated massage for attendees suffering from convention tension. Imagine the popularity of seated massage.

Sponsorship Benefits:• Company name/logo on massage kiosk• Captive audience — each massage is at least 10 minutes• Full page ad in the Exhibit Guide• Acknowledgment in the printed Onsite Program• Recognition on the AAO website• Acknowledgment on the AAO Mobile App • Company name/logo on convention center signage


Excellence in Orthodontics Award Ceremony and LunchTheluncheonisaprestigiouseventwheretheCharleySchultzResident Scholar winners are presented their awards. This event draws a lot of attention with a well-known keynote speaker at the 2018 luncheon.

Sponsorship Benefits:• Full page ad in the Exhibit Guide• 10 Excellence in Orthodontics Awards Ceremony and

Luncheontickets• Acknowledgment in the printed Onsite Program• Recognition on the AAO website• Acknowledgment on the AAO Mobile App • Company name/logo at event site and on convention

center signage


Onsite Program Sponsorship Benefits:• Company logo added to the front cover of the program. • Printed company ad on the front inside cover• Upto3additionalfull-page,4-coloradsthroughoutthe

booklet. The typical page range of the Onsite Program is between30-42insidepages.Adsizeis4.5”x9”.

• Recognition on the AAO website• Acknowledgment on the AAO Mobile App • Company name/logo on convention center signage

Distribution: 12,000Sponsorship fee: $50,000

Featured Speaker Series LecturesThis sponsorship provides you with recognition at the podium during three days of heavily attended lectures by doctors and staff. The topic for 2018 is a symposium on aging.

Sponsorship Benefits:• Your company’s signage at each Featured Speaker Series

lecture and in the convention center• Introduce each speaker • Full page ad in the Exhibit Guide• Acknowledgment in the printed Onsite Program• Recognition on the AAO website• Acknowledgment on the AAO Mobile App • Company name/logo at event site and on convention

center signage

Sponsorship fee:$25,000

Charging Station The charging station provides free and accessible charging ports for attendees’ mobile devices.

Sponsorship Benefits:• Complimentary charging for mobile devices for attendees• Company name and logo on charging station• Full page ad in the Exhibit Guide• Acknowledgment in the printed Onsite Program• Recognition on the AAO website• Acknowledgment on the AAO Mobile App • Company name/logo on convention center signage


Opening Ceremonies Thisisawonderfulopportunitytoberecognizedatthepodiumand to introduce the featured entertainer at Opening Ceremonies for 2018.

Sponsorship Benefits:• Full page ad in the Exhibit Guide• 10 Opening Ceremonies tickets for staff• Acknowledgment in the printed Onsite Program• Recognition on the AAO website• Acknowledgment on the AAO Mobile App • Company name/logo at event site and on convention

center signage


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Practice Transition Seminar ReceptionThe Practice Transition Seminar is a dynamic, full-day program. The program draws comparable attendance from early, middle and late-career doctors, all of whom are invited to attend the post-event networking reception. Sponsorship will support AAO’s ongoing commitment to members interested in making a career transition.

Sponsorship Benefits:• Full page ad in the Exhibit Guide• Five(5)minutesofpodiumtimeduringthePractice

Transition Seminar• Draped table outside event room for company literature • Acknowledgment in the printed Onsite Program• Recognition on the AAO website• Acknowledgment on the AAO Mobile App • Company name/logo at event site and on convention

center signage


New Orthodontist and Resident Lounge TheNewOrthodontistandResidentLoungeisagatheringpointforall new and younger AAO members who attend the 2018 Annual Session in Washington DC. The lounge offers a convenient destina-tion to relax between sessions, meet and re-connect with peers, and learn about AAO resources that aid in their success throughout their orthodontic careers. The lounge will be open each day of the Annual Session with complimentary beverages served two hours in the morning and two hours in the afternoon Saturday, May 5 throughTuesday,May8(a.m.only).YoursponsorshipwillsupportAAO’s ongoing commitment to new and future generations of orth-odontic specialists.

Sponsorship Benefits:• Full page ad in the Exhibit Guide• Signage inside the lounge • Draped tables for display/material • Attendee mailing list• Acknowledgment in the printed Onsite Program• Recognition on the AAO website• Acknowledgment on the AAO Mobile App • Company name/logo at event site and on convention

center signage

Sponsorship fee: 15,000

New Orthodontist and Resident Dessert StationTheNewOrthodontistandResidentDessertStationisavailableduringthe90-minuteprogramheldonSunday,May6,2018atthe AAO Annual Session in Washington DC. This is an excellent opportunity for attendees to learn from highly-regarded speakers on topics of particular interest to orthodontic residents and early-career practitioners. Your sponsorship of the complimentary beverages and desserts provided to attendees will support AAO’s ongoing commitment to new and future generations of orthodon-tic specialists.

Sponsorship Benefits:• Full page ad in the Exhibit Guide• Five(5)minutesofpodiumtimeatthebeginningofthe

program• Draped table in rear of room for company literature• Dessert and beverages provided to conference attendees• Acknowledgment in the printed Onsite Program• Recognition on the AAO website• Acknowledgment on the AAO Mobile App • Company name/logo at event site and on convention

center signage


Residents’ ReceptionThissponsorshipprovidesyourcompanytosocializewith residents during this reception.

Sponsorship Benefits:• Full page ad in the Exhibit Guide• Acknowledgment in the printed Onsite Program• Recognition on the AAO website• Acknowledgment on the AAO Mobile App • Company name/logo at event site and on convention

center signage


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8American Association of Orthodontists

118th Annual Session | May 4-8, 2018 | Washington DC

Camp AAO (Children’s Program)Camp AAO Children’s Program is a safe, fun and educational experience for children age 6 months to 17 years. While parents attend the meeting, their children will be enjoying age-appropriate activities headquartered within the convention center. The pro-gram will also include optional tours for the older participants.

Sponsorship Benefits:• Water bottle with company name and logo for Camp kids• Acknowledgment in the printed Onsite Program• Recognition on the AAO website• Acknowledgment on the AAO Mobile App • Company name/logo at event site and on convention

center signage


AAO CelebrationThis sponsorship provides your company with maximum exposure at the podium during one of the AAO’s special evenings of enter-tainment.

Sponsorship Benefits:• 200 AAO Celebration tickets for staff• Full page ad in the Exhibit Guide• Acknowledgment in the printed Onsite Program• Recognition on the AAO website• Acknowledgment on the AAO Mobile App • Company name/logo at event site and on convention

center signage


Society of Orthodontic Educators’ ReceptionThis is an opportunity to sponsor a reception for a sub-committee of the AAO’s Council on Education. The meeting will be held on Friday, May 4 as a full day program with a reception immediately following. The estimated attendance for this meeting and recep-tion is 250 fulltime and part time faculty members.

Sponsorship Benefits:• Five minutes podium time to address the educators immedi-

ately following the conference and prior to the reception• Mailing list of the conference attendees• Acknowledgment in the printed Onsite Program• Recognition on the AAO website• Acknowledgment on the AAO Mobile App • Company name/logo at event site and on convention

center signage


Individual Branding SponsorshipsSponsorship opportunities will give your company higher visibility during the 2018 AAO Annual Session. Contact DJ Haman at 314-993-1700, ext. 530 or email her at [email protected] if you are interested in an individual branding sponsorship package. If your sponsorship package includes an ad send ad files—proofs and final artwork—to Gail Gardner at [email protected].

Convention Center Banners • Company name/logo on designated convention center signage

Banner requests may be directed to DJ Haman at 1.800.424.2841 or [email protected].

Advertising with Banners & Decals


Advertising Policy

AAO Guidelines for Acceptance of Advertising

The following information applies to the Annual Session Exhibit Guide sponsorship opportunities and also to Annual Session conference bag inserts.

You must be an Annual Session exhibitor to advertise in any Annual Session publication or to participate in a sponsorship. Ad-vertised products must conform to the AAO’s official Guidelines for Acceptance of Advertising. The AAO reserves the right to reject advertisements that do not conform to these guidelines.

Copy for new advertisements must be submitted for review prior to the materials closing deadline. The advertising guidelines are listed within this publication. Reading notices and classified ads are not accepted. Space must be contracted in advance ofpublishedclosingdates.Paymentisdue30daysfromthedateof invoice. First-time advertisers must prepay until credit is established.

The AAO welcomes advertising in its publications as an important

means of keeping the orthodontist informed of new and better products and services for the practice of orthodontics. Such advertising must be factual and provide useful product and service information. These standards apply to advertisements in The Bulletin, the American Journal of Orthodontics and Dento-facialOrthopedics(AJO-DO)andallAnnualSessionpublications,advertising on AAO’s websites, and inserts for the Annual Session conference bags.

The publication of an advertisement is not to be construed as an endorsement or approval by the AAO or any of its subsidiaries, councils, committees or agencies of the product or service being offered in the advertisement unless the advertisement specifically includesanauthorizedstatementthatsuchapprovalorendorse-ment has been granted. The fact that an advertisement for a prod-uct, service or company has appeared in an AAO publication will not be referred to in collateral advertising.

The AAO reserves the right to accept or reject advertising at its sole discretion for any product or service submitted for publica-tion, regardless of whether it complies with these standards.

General Requirements 1. All advertisements submitted for display in an AAO publication

are subject to review by the AAO or its designees, and except astotheAJO-DO,mustcontainthefollowingdesignation:“PaidAdvertising*”inaconspicuoussizeandlocation.

2. All advertisements should be relevant to, and effective and useful in, the practice of orthodontics. Products or services that are of interest to orthodontists or the dental profession may be considered for acceptance.

3. Advertisementsmustnotbedeceptiveormisleading.Allclaims of fact must be fully supported and meaningful in termsofperformanceoranyotherbenefit.TheAssociation reserves the right to request additional information as needed.

4. Advertisementswillnotbeacceptediftheyconflictwithorap-pear to violate AAO policy, the AAO Principles of Ethics and Code of Professional Conduct or its Bylaws, or if the ad-vertisements are deemed offensive in either text or artwork, or contain attacks of a personal, racial or religious nature. The AAO reserves the right to decline advertising for any product involved with a government agency challenge or denial of product marketing.

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continued on next page.

American Association of Orthodontists117th Annual Session | April 21-25, 2017 | San Diego, California

AAO Guidelines for Acceptance of Advertising continued

5. By submitting advertising copy, advertisers certify that such copyandtheadvertisedproduct(s)areinaccordwithap-plicable government laws and regulations, such as equal op-portunity laws and regulations covering new drug applications and prescription drug advertising. For example, products that require approval by the U.S. Food and Drug Administration for marketing must receive this approval before being eligible and must include “full disclosure” when required. It is the re-sponsibility of the advertiser to conform to regulations of the FDA and all legal requirements for the content of claims made for products. Acceptance of advertising in AAO publications is not to be construed as a guarantee that the manufacturer has complied with such laws and regulations.

6. Completescientificandtechnicaldata,whetherpublishedorunpublished, concerning product safety, operation and useful-ness may, in the sole discretion of the AAO, be required.

7. The advertisement may cite, in footnotes, references from dentalandotherscientificliteratureprovidedthereferenceistruthful and is a fair and accurate representation of the body of literature supporting the claim made.

8. The following disclaimer shall be included in a conspicuous locationinallAAOpublicationsotherthantheAJO-DO:“*PAIDADVERTISING:Advertisinginthispublicationrepresentstheopinions of the advertiser, and not the American Association ofOrthodontists(AAO).TheAAOhasnotverified,andisnotunder any duty to verify, any of the claims set forth therein. An independent determination as to the accuracy of the claims and statements should be made by the reader.”

9. Displayadvertisingandclassifiedadvertisingwithrespecttoemployment, purchase of practice, participation or any other contractual relationship with any dental care delivery mode or system may be accepted for publication only in the AJO-DO.

10. Alcoholic beverages and tobacco products are not eligible for advertising.

11. Books and electronic media are eligible for advertising, but a sample may be required in advance for review.

12. An AAO publication will accept advertisements from an ac-crediteduniversityorcollege-affiliateddentaleducationcourse, either on a graduate level or on a continuing-educa-tion level, or by a national certifying board or specialty society recognizedbytheADA.

13.Theadvertiserandtheproductorservicebeingofferedshouldbeclearlyidentifiedintheadvertisement.Inthecaseofdrugadvertisements, the full generic name of each active ingredi-ent will appear.

14. Advertising that simulates editorial content must be clearly identifiedasadvertising.Theword“advertisement”mustbedisplayed conspicuously.

15. Guarantees may be used in advertisements provided the statements that are “guaranteed” are truthful and can be substantiated. However, no guarantee should be used without disclosing its conditions and limitations. When space or time restrictions preclude such disclosures, the advertisement must clearly reveal where the full text of the guarantee can be examined before purchase.

16. Advertisements must not quote the names, statements or writingsofanyindividual,publicofficial,governmentagency,testinggrouporotherorganizationwithouttheirexpresswrit-ten consent.

17. If evidentiary support for a claim required by these Guidelines isnotavailable(i.e.,astotheAJO-DO),theadvertisermustchoosefromamongoneofthefollowingthreeoptions:

a. Maintain the advertiser’s wording, and place an asterisk after the claim or statement that will refer the reader to at least two published, peer-reviewed research articles that will be placed at the bottom of the advertisement.

b. Maintain the advertiser’s wording and, if no peer-reviewed references are available, place an asterisk after the claim or statement that will refer the reader to the following statement that will be placed at the bottom of the adver-tisement:*Notyetverifiedbypeer-reviewedresearch.

c. Change the wording of the advertisement to eliminate the unfounded claim or statement. (In some cases only specificphrases,adjectivesorquantifiersmayneedtobedeleted,asopposedtoentirestatements.)

18. When the deliberations between the AAO and an advertiser in the AJO-DO warrant, the editor-in-chief of the AJO-DO will make contact with the advertiser.

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AAO Guidelines for Acceptance of Advertising continued

Criteria for Substantiation of Comparative Claims The following Criteria for Substantiation of Comparative Claims provide guidance to advertisers on what constitutes “adequate substantiation,” and shall apply to the AJO-DO, and may, at the discretion of the AAO, apply to all other publications. The ultimate test is whether the claim, when viewed in the context of the adver-tisement as a whole, is false or materially misleading. Compara-tive advertisements may include the use of a competitor’s name and the description of a comparable product or service, including price, if the comparison is made in a manner that is not false or misleading.

1. Comparativeclaimsrelatingtoclinicalsafetyorefficacyshould be supported by results from at least one well-designed clinical study that directly compares the products. These studies should have been published in a peer-reviewed journal. Additional studies may be required.

2. Comparative claims that include references to products and appliancesbeingsuperior,thefirstoronlyinaspecificmarketor product category, or claims concerning shorter treatment time, less discomfort, better treatment results, more biological or more stable must be substantiated. Such claims should be supported by results from at least two well-designed clinical studies that directly compare the products. These studies should have been published in peer-reviewed journals. Ad-ditional studies may be required.

3. Clinicalstudiesshouldfollowacceptedprinciplesofgoodstudydesign (e.g., independent, blinded if appropriate, adequately powered, well-controlled [should normally include a negative control,ifethical,tovalidatethestudy],randomized,prospec-tive,etc.),andstudysubjectsshouldberepresentativeofthepopulation for whom the product is intended.

4. Indices used to measure various clinical outcomes (e.g., gin-gival indices, plaque indices, radiographic indices, ABO Objec-tiveGradingSystem,etc.)shouldbereliableandreproducible,and should have been published in a peer-reviewed journal.

5. All available studies comparing the products or formulations in question should be submitted on request.

6. Ifothercomparativestudiesgiveconflictingresults,advertisingclaimswillnotbeacceptedunlesstheyreflecttheseresults.

7. Resultsshouldbebothstatisticallyanalyzedandshowntobeclinically meaningful.

8. Studiesshouldanalyzeandcomparethechangeinthemea-sured parameter for the test product vs. the change in that parameter for the compared product.

Review ProceduresAll advertisements must be submitted to the Advertising Manager. The advertisements will then be reviewed by AAO staff, including the General Counsel and any review committee as may be es-tablished by the AAO. If an advertisement appears to meet the guidelines, but is questioned by the AAO on the basis that the advertisement fails to meet these Guidelines, the matter will be presented to any such review committee for decision. The review committee(andtheeditorinthecaseoftheAJO-DO)willconferand render a decision.

If the advertising review committee is unable to agree on the acceptance of an advertisement, then a decision to accept or reject an advertisement may be deferred to the Executive Committee of the Board of Trustees of the American Association of Orthodontists for further review at its next regularly scheduled meeting. A decision by the advertising review committee is final, or, if referred by the advertising review committee to the Board of Trustees Executive Committee, a decision by the Board of Trustees Executive Committee is final.

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Advertising/Sponsorship Contract

Printed Publication Advertising Send CONTRACT for Print Advertising to Jim Shavel at [email protected]. Send AD FILES to Gail Gardner at [email protected].

Please select your advertisement option/s below.

Exhibit Guide ad rate

Inside Front Cover Full page, 4-color $4,620 Inside Back Cover Full page, 4-color $4,620 Outside Back Cover Full page, 4-color $5,230 Inside Pages (random placement) Full page, 4-color $3,020 Inside Pages (random placement) 1⁄2 page, 4-color $2,060

Sponsorship PackagesSend CONTRACT for Sponsorship Packages to DJ Haman at [email protected] or fax 314.692.8178. Send AD FILES to Gail Gardner at [email protected].

Some sponsorship packages include electronic and print advertising as listed below. Please select your advertisement option/s below.

Package rate

Gold Bracket . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $25,000 • 2 Banner ads – in eBulletin email blasts (1 ad in 2 separate eBulltin blasts)

• 2 Full page ads – Exhibit Guide

Silver Bracket. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $11,000 • 1 Banner ads – in eBulletin email blasts

• 1 Full page ad – Exhibit Guide

Bronze Bracket . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $9,000 • 1 Full page ad – Exhibit Guide

Branding Sponsorships Send CONTRACT for Sponsorship to DJ Haman at [email protected] or fax 314.692.8178. Send any AD FILES to Gail Gardner at [email protected].

Some sponsorship packages include print advertising as listed below. Please select your advertisement option/s below.

Sponsorship rate

Conference Bags (1 Full page ad – Exhibit Guide) . . . . . . . . . . . . . $80,000 Lanyards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $40,000 International Reception (1 Full page ad – Exhibit Guide) . . . . . . . . $25,000 Lined Notepad with Pen . . . . . . . . . . . . . . . . . . . . . . . . . $20,000 Fun Run and Walk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $15,000 Shuttle Bus Banners (1 Full page ad – Exhibit Guide) . . . . . . . . . . . . . . . $35,000 Seated Massage Therapy (1 Full page ad – Exhibit Guide) . . . . . . . $25,000 Excellence in Orthodontics Lunch (1 Full page ad – Exhibit Guide) $50,000 Onsite Program . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $50,000 Featured Speaker Series Lectures (1 Full page ad – Exhibit Guide) $25,000 Charging Station (1 Full page ad – Exhibit Guide) . . . . . . . . . . . . . $20,000 Opening Ceremonies (1 Full page ad – Exhibit Guide) . . . . . . . . . . $95,000 Practice Transition Seminar Reception (1 Full pg ad – Exhibit Guide) $5,000 New Orthodontist and Resident Lounge (1 Full-pg ad–Exhibit Guide) . $15,000 New Orthodontist and Resident Dessert Station . . . . . . . . $7,000 Residents’ Reception (1 Full page ad – Exhibit Guide) . . . . . . . . . . $25,000 Camp AAO (Children’s Program) . . . . . . . . . . . . . . . . . . . . $7,000 AAO Celebration (1 Full page ad – Exhibit Guide) . . . . . . . . . . . . . $75,000 Society of Orthodontic Educators Reception . . . . . . . . . . $10,000

Conference tote bag insert rate

Send CONTRACT and PROOFS for fliers to DJ Haman at [email protected] or fax 314.692.8178. Information for size specifications and shipping instructions will be provided.

One Conference Bag Insert per bag (limited insert availability) . . . $3,000

Banners (Company name/logo on signage)

Banner requests may be directed to DJ Haman at 1.800.424.2841 or [email protected].

Banner Fee

_____________________________________ _______________

_____________________________________ _______________

_____________________________________ _______________

Name

Company

Address

City, State and Zip

Phone Fax

E-mail address

I have read and hereby agree to the Advertising/Sponsorship Contract Terms listed on page 13.

Advertiser/Sponsor Representative Signature

AAO Representative Signature

NOTE: Blue bar shading indicated that sponsorship is already contracted for the 2018 Annual Session. All advertisers in the Exhibit Guide are required to place the following designator somewhere in their ads “Paid Advertising.”

American Association of Orthodontists | 117th Annual Session | April 21-25, 2017 | San Diego, California


Advertising/Sponsorship Contract TermsI agree to pay the rate set forth above upon receipt of invoice. First-time advertisers/sponsors must prepay the entire rate until credit is established. I have read the American Association of Orthodontists Guidelines for Acceptance of Advertising, and represent that the advertising/sponsorship materials that I am supplying comply with those Guidelines. I understand that I cannot cancel my advertising/sponsorship after the space reservation deadline. Contracts will be short rated to the actual rate earned on the basis of the AAO rates in effect at the time this Contract took effect.

Please note that until there is a fully executed contract for a specific advertising/sponsorship opportunity, the advertising/sponsorship rates are subject to change without notice. (See advertisingpacketforadditionalcontractterms).TheAmericanAssociation of Orthodontists can, with or without cause and in its sole and absolute discretion, cancel your advertising or sponsor-ship contract at any time. Should such cancellation occur before the advertising/sponsorship has begun and before items for the advertising/sponsorship have been produced, the American

Association of Orthodontists will refund you the money you already paid toward the advertising/sponsorship rate on page 12. Should such cancellation occur after the advertising/sponsorship has begun or after items for the advertising/sponsorship have been produced, then at the American Association of Orthodontist’s sole and absolute discretion, it may refund you a portion of the money that you already paid toward the advertising/sponsorship rate on page 12. You understand and agree that the American Association of Orthodontists, as well as all of its related parties and entities, shall not be liable for any damages regarding the cancellation of your advertising/sponsorship, including but not limited to your attorneys’ fees, actual damages, direct damages, indirect damages, incidental damages, compensatory damages, consequential damages, or exemplary damages. You agree to indemnify and hold the American of Orthodontists harmless from all damages, including attorneys’ fees, arising from your advertis-ing/sponsorship or cancellation thereof. This Agreement shall not be altered, changed or amended except by a signed, written agreement of the parties hereto.

13

Notes

Future AAO Meetings

AAO Annual Sessions

2018Washington DC, USAMay 4-8Walter E. Washington Convention Center

2019Los Angeles, California, USAMay 3-7Los Angeles Convention Center

2020Atlanta, Georgia, USAMay 1-5Georgia World Congress Center

2021Boston, Massachusetts, USAApril 23-27 Boston Convention & Exhibition Center

2022Honolulu, Hawaii, USAApril 29 - May 3 Hawaii Convention Center

2023Chicago, Illinois, USAApril 21-25 McCormick Place

2024New Orleans, Louisiana USAMay 3-7 Ernest N. Morial Convention Center

AAO Winter Conferences

2018AAO/AAPD Joint Winter Conference Scottsdale, Arizona, USA February 9-11 The Westin Kierland Resort & Spa

2019Marco Island, Florida, USAJanuary 23-27JW Marriott Marco Island

2020Austin, Texas, USAFebruary 5-9JW Marriott Austin

118th Annual Session Invitation to Advertise & Sponsor · 314-993-1700, ext. 530 or email her at [email protected] if you are interested in an individual branding sponsorship package.

Documents