- 1. Yeonseo Kim Visual Communication Design 1992.6.11
[email protected] +82 10.7487.0027 Education Jamsin High School
/ 08 Sookmyung Womens University / 11 Experience 2013 Superapp
Korea team designer 2013 Happyton team designer 2013 AD STAR
artdirector 2014 Noriter Korea UI.UX designer Award 2013 Superapp
Korea 2013 AD STAR Finalist
2. CONTENTS 1. PET TALK for dog 2. DOOKEE damagochi schdular 3.
MINIDAR share calendar 6. GOALING 4. UNC GALLERY renewal 5. FEDEX
extremly fast 3. 1. PET TALK for dog Client : none (superappkorea)
My role : Desk research, User research, Analysis, Persona,Concept,
UI design Period : 2013 9~11 PET TALK for dog Diary Translate
Community 4. PROJECT PROCESS USER RESEARCH COMPETITION SCENARIO
DETAILS 5. USER RESEARCH/ 6. COMPETITION/ SCENARIO/ 7. DETAILS/ PET
TALK for dog 8. DETAILS/ 9. DETAILS/ 10. 2. DOOKEE damagochi
schdular Client : none (semester project) My role : Desk research,
User research, Analysis, Persona,Concept, UI design Period : 2013
3~4 11. PROJECT PROCESS ABOUT SCENARIO DETAILS 12. ABOUT/ DOOKEE 1
2 3 SCENARIO/ 13. DETAILS / 14. DETAILS / 15. DETAILS / 16. DETAILS
/ 17. % % % % % %% %% % % %% % Problem% ! %%%%%.% %%%%%%%%%.%% %%
%% /%%% % % % 18. ! .% % % % ,% % %% %% !% %%% %,%% %?%% %!% %%!%
Problem% Recent%Status% !! /%%%%%%%.% %%%%%%%%%.%% %%%%%%%.% 19. %
% % %% Smart% Phone% i%river% i%pod% pmp% PC% Smart% Phone% Google%
calendar% minidar% app% .ical% .avi% .mp4% .wmv% .mp3% Smart%
Phone% calendar% %% %% Problem% Solution% !! %%%%%%%%%.%
%%%%%%%%%%%%%.% 20. % % % % %% %% ,%%% % % Problem% Solution% !!
%%%%%%%%%%%%%%%%%%%%%%%%.% %%%%%%%%%.% % % 21. Problem% Service%
minidar%web% version% minidar%mobile% version% % ! %%%%%%%.%%
%%%%%%%%%%%%%%.% %%,%%%%%%%%%%%%%%%%%%%%%%%%%%%.% 22. % %% %%% % %
Problem% Competition% !! %%%80%%%.% %%%%%%%%%%%%.%
(Google,%Naver%%%%%%65%,%%21%)% Edward%T.%Hall%:%%%% % %% %% %
E%mail% % %% % % %SNS% % %% %%% % %SNS% 23. Problem% Competition%
!! %%%%%%%%%%%%%%%%%%E-mail%%%,%%%%%%%.% %%%%%%%%%.% 24. Problem%
Positioning% !! %%%%%%%%%%%%%%%%%%%SNS%%SNS%%%.% %%%%%%%%%SNS.% 25.
12 9$ 71%$ Problem% Why%now?% % 13 7$ 22%$ 21%$ 18%$ 17%$ 5.7%$
37.8%$ 26. E-mail (ID) password E-mail (ID) password Password 27.
GOALINGSMVD1111978 ! 28. R E S E A R C HC O N C E P TCOMPETITIONP E
R S O N AH I E R A C K Y# 1# 2# 3# 4# 5hnography
shadowingEthnography serveyEthnography note analysis! 2x2
diagramanalysis! ! C O N T E N T S 29. CONCEPT # 1STRATEGYG O A LH
O W T O 30. RESEARCH # 2ShadowingServeyote analysisT A R G E T12 3
4 56 7 8 TOEIC ! ! ! TOEIC ! 3! ! ! ! ! ! 1 ! ! ! ! ! ! ! ! ! ! ! !
3)4 ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! 31. RESEARCH #
2ShadowingServeyote analysisT A R G E T12 3 4 56 7 8 TOEIC ! ! !
TOEIC ! 3! ! ! ! ! ! 1 ! ! ! ! ! ! ! ! ! ! ! ! 3)4 ! ! ! ! ! ! ! !
! ! ! ! ! ! ! 32. RESEARCH # 2ShadowingServeyote analysises 70% No
30% 70%! 0% 30% 10% es 80% No 20% 0%! es 40% No 60%0%! 10%! * 20 !
33. RESEARCH # 3ShadowingServeyote analysis! ! ! 100%! !
just6weeks! ! ! ! ! ! ! ! ! ! ! ! ! ! ,! N! ! ! ! N!! ! ! N! ! ! !
! ! N!! ! ! ! ! N!! ! ! ! ,! ! N!! ! ! ! ! ! ! ! N!.! N!! N!! N!!!
N! ! ! ! 34. COMPETITION # 32x2 diagramanalysis! ! ! ! ! ! 35. # !
, ! .! ! ! # ! ! ! . ! ! ! ! #! ! ! ! ! ! ! COMPETITION # 32x2
diagramanalysis 36. # ! ! . ! ! ! #! ! ! ! #! ! ! ! ! .!
COMPETITION # 32x2 diagramanalysis 37. # ! ! ! ! ! # ! ! ! ! ! ! !
#! ! ! ! COMPETITION # 32x2 diagramanalysis 38. #! ! ! ! ! ! #! ! !
! ! #! ! ! ! ! COMPETITION # 32x2 diagramanalysis 39. 3 !! . ! ! !
.!! ! ! ! .! ! ! ! .! PERSONA # 4PersonaScenario SPECIFICATIONP R I
M A RY U S EF R U S T R AT I O N G O A L ! ! FACE!BOOK! KAKAO!TALK!
INSTAGRAM! NAVER!MAP! ! ! .! ! ! .! ! ! ! ! 40. PERSONA #
4PersonaScenario12 3 4 56 7 8 1 ! ! ,, ! ! APP ,! , ! ! ! ! ! ! APP
! 50%! ! ! ! ! 41. PERSONA # 4PersonaScenario APP! ! ! ! 1! 2! 3!
4! 5! 6! 7! 8! 9! ! ! ,! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !! ! !
?! ! ?! ! ! ! ! ! ! ! ?! ! 40%! ?! !! ! ! ! !! ! ! ! ! 70%?! ! ! !
!! ! ! ! ! !! ! ! ! ! ! ! ! ! ! ! APP! ! ! ! 42. GOALING GOALING
GOALINGGOALING LETS GO EUROPE ! 02 : 13 : 72 : 38 DAYS HRS MIS SECS
43. GOALING 2014 9 21 GOALING LETS GO EUROPE ! START UP 75% 60% 11%
2% GOALING GOALING