CIPRSM: social service no-nos Ged Carroll: director, digital strategies Ruder Finn | RFI Studios
May 17, 2015
CIPRSM: social service no-nos
Ged Carroll: director, digital strategiesRuder Finn | RFI Studios
Who On Earth Am I?
Hashtag: #ciprsm
In the slides
• What does good actually look like?
• Social media faux pas’ from the past decade
• The golden rule
• Clients
What does good look like?
And now for something completely different
Being (dis)honest
Being (un)authentic
Being (ir)relevant
(Not) respecting intellectual property
(Not) looking after your brand
knowem.comgodaddy.com
Being (un)remarkable
anyjazz65
(Don’t) keep the same high ethical and moral standards of your brand online
(Don’t) laugh at your customers
(Don’t) employ people who conduct themselves appropriately online and in the real world
(Don’t) know your audience
(Don’t) fight your customers and expect to win
It’s not social media, it’s being a social business
All of these break the golden rule
Clients
Provide a better alternative
Iain Tait
You can go yourown way…
Questions
Slides available for viewing | download :
http://renaissancechambara
Thank you for listeninghttp://rfistudios.com| http://renaissancechambara.jp | @r_c