performance led digital marketing latitudegroup.com
110113 insight eleven search in 2011
Jun 24, 2015
Slides from the recent #insight11 event in Manchester looking at key themes in Marketing in 2011. This presentation was on Search Marketing,
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performance led digital marketing latitudegroup.com
performance led digital marketing latitudegroup.com
Google Instant
3
Realtime search
presentation title
4
Sitelinks
5
Maps, maps and more maps.
6
Hotel availability and price search
7
Improved image search
8.... with ads
performance led digital marketing latitudegroup.com
Constant pace of change
● In 2009 there were 550 changes to Google
● By Q3 2010 there were already 500.
● At any one time there are 300 tests taking place on Google
10
And that’s just Google!
Binghoo
● Already rolled out in the US & Canada
● UK Organic Search integration in Q1
● UK Paid Search Integration in Q2
11
A real challenge to Google?
Mobile
● Google Mobile Paid Search is now larger than Bing Paid Search
● Mobile Search growing at 75% QoQ
● Share of PPC greater than organic
● It’s all about convenience.12
Social
● Bing and Facebook integration
● Tweets in Google results
● Google confirm the use of “social signals” in ranking algorithm
13
Local
● Proliferation of location based services
● 33% of mobile searches have local intent
● The end for directories?
14
Location, location, location
performance led digital marketing latitudegroup.com
17/01/2011
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