Subject, Purpose, Audience Dr. Gerald Lucas
Apr 22, 2015
Subject, Purpose, AudienceDr. Gerald Lucas
Subject, Purpose, Audience
Subject, Purpose, Audience
Assess the rhetorical situation
Subject, Purpose, Audience
Assess the rhetorical situation
Begin with clear and precise definitions
Subject, Purpose, Audience
Assess the rhetorical situation
Begin with clear and precise definitions
Know what you’ll do up front
Subject, Purpose, Audience
Assess the rhetorical situation
Begin with clear and precise definitions
Know what you’ll do up front
Make a flexible guideline
Subject, Purpose, Audience
Assess the rhetorical situation
Begin with clear and precise definitions
Know what you’ll do up front
Make a flexible guideline
Suggest a direction: thesis statement
All writing is persuasive
Writing Appeals to
Writing Appeals to
Reason (“Logos”)
Feeling (“Pathos”)
Character (“Ethos”)
Topic
Topic
General question or concern
Topic
General question or concern
Must narrow and focus
Topic
General question or concern
Must narrow and focus
Must pick an assertion
Sample Topics
Sample Topics
What is one game that is physically or intellectually challenging
Sample Topics
What is one game that is physically or intellectually challenging
Identify a particular type of dishonesty that is generally tolerated
Sample Topics
What is one game that is physically or intellectually challenging
Identify a particular type of dishonesty that is generally tolerated
What is your favorite piece of furniture
Subject
Subject
A problem, concern, or aspect of the topic
Subject
A problem, concern, or aspect of the topic
Makes an assertion about the topic
Subject
A problem, concern, or aspect of the topic
Makes an assertion about the topic
Contains the subject and assertion
Subject
A problem, concern, or aspect of the topic
Makes an assertion about the topic
Contains the subject and assertion
Addresses something unique and worthy
Subject Examples
Subject Examples
Chess is a game that is intellectually challenging
Subject Examples
Chess is a game that is intellectually challenging
Lying is a type of dishonesty that is generally tolerated
Subject Examples
Chess is a game that is intellectually challenging
Lying is a type of dishonesty that is generally tolerated
My footlocker is my favorite piece of furniture
A subject is not complete without a SUBJECT and an
ASSERTION!
Purpose
Purpose
WHY are you writing?
Purpose
WHY are you writing?
WHAT are you arguing? (Look to assertion)
Purpose
WHY are you writing?
WHAT are you arguing? (Look to assertion)
ALL college essays persuade — ALL!
Purpose
Purpose
States what you’re arguing
Purpose
States what you’re arguing
States why you’re arguing it
Purpose Examples
Purpose Examplesto argue that chess is intellectually challenging because it makes players focus and logically consider each move
Purpose Examplesto argue that chess is intellectually challenging because it makes players focus and logically consider each move
to argue that lying is generally tolerated because people would rather be deceived than know the harsh truth
Purpose Examplesto argue that chess is intellectually challenging because it makes players focus and logically consider each move
to argue that lying is generally tolerated because people would rather be deceived than know the harsh truth
to argue that my footlocker is my favorite piece of furniture because it contains all my hopes and dreams
Audience
AudienceTo WHOM are you writing?
AudienceTo WHOM are you writing?
Who would most benefit from your essay?
AudienceTo WHOM are you writing?
Who would most benefit from your essay?
What is your relationship to them?
AudienceTo WHOM are you writing?
Who would most benefit from your essay?
What is your relationship to them?
What is their attention span? knowledge of subject? level of interest? attitudes about the subject?
Audience
AudienceWrite to those you know
AudienceWrite to those you know
Use language, tone, and style that would appeal
AudienceWrite to those you know
Use language, tone, and style that would appeal
Modify your subject and purpose to fit
AudienceWrite to those you know
Use language, tone, and style that would appeal
Modify your subject and purpose to fit
Do not preach to the choir
Audience Examples
Audience ExamplesParents looking for a challenging hobby for their anti-social boy
Audience ExamplesParents looking for a challenging hobby for their anti-social boy
Men in my church, 18-25, who think honesty is always the best policy, even when it hurts
Audience ExamplesParents looking for a challenging hobby for their anti-social boy
Men in my church, 18-25, who think honesty is always the best policy, even when it hurts
Teenagers who may not understand the value of saving memories
Subject, Purpose, Audience
Subject, Purpose, Audience
Suggests focus and scope
Subject, Purpose, Audience
Suggests focus and scope
Most important part of your essay
Subject, Purpose, Audience
Suggests focus and scope
Most important part of your essay
Write these at the top of your paper for all essays in this course