Las 11 tendencias y oportunidades en la industria editorial Thad McIlroy TheFutureofPublishing.com San Francisco & Vancouver Foros del Libro, Bogotá April 30, 2015
Jul 18, 2015
Las 11
tendencias y oportunidades
en la industria editorial
Thad McIlroy
TheFutureofPublishing.com
San Francisco & Vancouver
Foros del Libro, Bogotá
April 30, 2015
11 Topmost
Digital Book Publishing
Trends & Opportunities
Thad McIlroy
TheFutureofPublishing.com
San Francisco & Vancouver
Foros del Libro, Bogotá
April 30, 2015
My Visit to Bogotá
Hotel Muisca
Biblioteca Luis Angel Arango
Back to Our Regularly
Scheduled Presentation
My Background
Book publisher, author, technologist
30+ years studying the impact of the
digital trends on publishing
Editorial Board for Learned Publishing
and Geist (Alberto Manguel contributes)
220 articles and 15 books on digital
publishing
Alberto Manguel @ Geist.com
My New 2015 Books
TheFutureofPublishing.com
Today’s Topic
http://bit.ly/1OEkwC2
En español también
Las 11 8 tendencias
Intro: 3 ciclos, una evolución
1. Desktop publishing
(mid-1980s)
2. The Internet & the
World Wide Web
(mid-90s)
3. Amazon and ebooks
(2007+)
1Aún estamos a tiempo:
El futuro está listo para innovadores,
agentes del cambio y emprendedores del
mundo del libro.
1It’s Early Days Yet:
The Future Is Ripe for
Innovators, Change Agents &
Book Business Entrepreneurs
The Web is still
in its infancy
An Increasing Pace of Disruption
Are Ebooks Hurting Profits?
Source: The Economist
2Los libros digitales continuarán
abriendo nuevas y mayores audiencias
a los editores.
2Ebooks will Continue to Open up
New & Greater Audiences
for Publishers
An Increasing Pace of Disruption
The Latest Data Misleads
“E-books accounted for 23.9% of sales of
adult books in January 2015 compared to
25.2% in January 2014.” (Publishers
Weekly
“...only 20 percent of trade sales... the
lowest one-month AAP ebook sales in
years.” (Publishers Lunch)
Self-Publishing is Underreported
Source: AuthorEarnings.com
4Los editores que adopten y maximicen la
IT, la minería de datos y la analítica serán
los que tengan mejores opciones de
crecimiento.
4Publishers that Embrace and
Maximize IT, Data and Analytics
Will be Best Suited for Growth
Publishers Don’t Know Data*
* Mostly
Traditonally a Linear Flow
Source: Vincenzo Russi
The New Model is Iterative
Source: Vincenzo Russi
Visit Pete McCarthy@petermccarthy
http://www.slideshare.net/
Logical-Marketing/big-idea-from-big-or-small-data
5Los editores en digital tienen que
aprender una serie de nuevas habilidades
para dominar los dispositivos móviles, la
plataforma que más rápido crecimiento
está teniendo a nivel mundial.
5Digital Publishers Need to Learn
a New Set of Skills to Master Mobile—
The World’s Fastest Growing Media
Platform.
Who is Your #1 Competitor?
Who is Your #1 Competitor?
Smartphones vs Tablets
Stats Can Mislead
Apple iOS Users Love Content
Keeping Track of Teens
6La autoedición seguirá creciendo
impulsada por las nuevas posibilidades y
tendencias tecnológicas.
6Self-Publishing Will Continue to Grow
as More Options Arise from
Technological Trendsetters
#1 on Amazon.es Today
A Conservative Estimate
7El mercado de la edición de libros
educativos está experimentando su
propia transformación y viendo más
oportunidades con las tecnologías de la
educación (“EdTech”).
7The Educational Publishing Market is
Experiencing its Own Transformation and
Seeing More Opportunity with “EdTech”
The Education Market
The healthiest education markets are in
countries with the strongest commitment
to literacy
The existing model has been in place for
any decades
What is the model for educational
materials in a mobile-first world?
The Print Textbook Migration
New copy, print
Stolen digital copy
Used copy, print
Rental copy, print
Rental copy, digital
A Slow But Steady Decline
Roughly 22% Prefer Digital
8Los que navegan por las procelosas
aguas de los mercados internacionales
tendrán éxito con la edición de libros
digitales.
8Those Who Navigate the Intricacies
of International Markets will
Succeed with Digital Book Publishing.
#3 Language of the Internet
The Good News Report
470 million native Spanish speakers; 548
million as a first or second language
52 million Hispanic in U.S. (1 in 6); 37.6
million speak Spanish at home
309 million Internet users in Latin
America
11Los líderes que se asocien y colaboren
dentro de la industria editorial serán los
que tengan más éxito.
11Leaders Who Embrace Partnership and
Collaboration Within the Industry Will
Realize the Most Success.
Co-opetition
Competition + Cooperation
Competing with other publishers is a
zero-sum game
Engage with the entire supply chain, from
creatives to production to reselling
Revisit the print supply chain — the
POD, print-on-demand, model is more
appealing than ever
Reduce the Friction
More Accurately
Technology is a Process
Not an Event
The Publishing Universe
Undoubtedly
is unfolding as it should