Dedicated Mobile Weite A standalone website built specifically for mobile devices. Can be built with custom code, or created with tools such as Mobify and WinkSite. INDUSTRIES THAT RECEIVE THE MOST MOBILE TRAFFIC 5 WHAT ARE THE FIRST STEPS TOWARDS OPTIMIZING YOUR BRAND FOR MOBILE? WHAT ARE THE FIRST STEPS TOWARDS OPTIMIZING YOUR BRAND FOR MOBILE? Can Mobile GoogleBot access it? Check your robots.txt file to make sure it isn’t disallowing GoogleBot- Mobile from crawling your mobile website. Get on Google Places Register all your locaons for Google Places to ensure visibility in mobile search. Create a Mobile XML sitemap This will help the Mobile GoogleBot find the pages on your mobile website that you want indexed. ink of standard SEO rules Opmize your mobile content with appropriate keywords, create inbound links, and avoid using Flash. ink about user perience Think about searchers’ intent when looking for informaon on your mobile website, and create an experience that priorizes that content while minimizing typing. WHAT MOBILE OPTIONS ARE AVAILABLE FOR YOUR BRAND? WHAT MOBILE OPTIONS ARE AVAILABLE FOR YOUR BRAND? WHAT TYPE OF MOBILE PRESENCE SHOULD YOUR BRAND HAVE? WHAT TYPE OF MOBILE PRESENCE SHOULD YOUR BRAND HAVE? Will you be taking advantage of smart phone funconality? Do you have limited resources for maintenance? Is SEO very important to you? Do you have a limited budget? Will you have a complex design/user interface? Is your current site running on Wordpress? Do you need a mobile site quickly? Responsive Weite Website is built in such a way to adapt (or “respond”) to a user’s screen across devices, so a brand’s regular desktop website can also be viewed seamlessly on mobile devices. Native App Downloaded from someplace like Apple’s App Store or Google Play and stored locally on a user’s device. 11 STATS YOU PROBABLY DIDN’T KNOW ABOUT MOBILE MARKETING 11 STATS YOU PROBABLY DIDN’T KNOW ABOUT MOBILE MARKETING 27% Web Publishing 23% Retail 22% Arts & Entertainment 22% Government 21% Accommodaon of Americans bring their phones to the bathroom 11 75% of American consumers use their smartphones to access search engines at least once a day 3 53% of Americans ages 24-35 own a smartphone 6 66% Dedicated Mobile Weite Native App Responsive Weite Over 75% of mobile device users respond to mobile-opmized sites when making purchases 9 4 out of 5 consumers use smartphones to shop 4 64% of smartphone owners are now using their mobile devices to shop online 10 RESOURCES 1. Nokia, IC Insights hp://www.electroiq.com/arcles/sst/2013/06/smartphones-forecast-to-represent-over-50--of-total-cellphone-sa.html 2. KPCB hp://techcrunch.com/2013/05/29/mary-meeker-2013-internet-trends/ 3. Google, Mobile Markeng Associaon hp://sip-trunking.tmcnet.com/news/2011/06/28/5603614.htm 4. comScore hp://techcrunch.com/2012/09/19/comscore-4-out-of-5-smartphone-owners-use-device-to-shop-amazon-most-popular-mobile-retailer/ 5. Internaonal Data Corporaon hp://www.telegraph.co.uk/technology/news/9958851/Tablets-to-outsell-PCs-for-the-first-me-this-year.html 6. Nielsen hp://tech.fortune.cnn.com/2012/02/20/nielsen-66-of-americans-ages-24-35-own-a-smartphone/ 7. Google hp://googlemobileads.blogspot.com/2011/04/smartphone-user-study-shows-mobile.html 8. Morgan Stanley hps://docs.google.com/file/d/0B3dn65br9T8SYjcxYmYxOWItYzNiNy00YzZlLWEyZmQtZDA4MGMwMTNkNDA0/edit?pli=1&hl=es# 9. Kenco Soſtware hp://www.markengcharts.com/wp/interacve/smartphone-and-tablet-owners-respond-to-mobile-opmized-sites-29905/ 10. eDigitalResearch, Portaltech Reply hp://www.edigitalresearch.com/news/item/nid/243999809 11. 11Mark hp://www.cbsnews.com/8301-504763_162-57370699-10391704/survey-75-percent-of-americans-admit-to-using-phone-while-in-bathroom/ To request a quote, call 800.939.5938 x1 or visit search-mojo.com/sales. ©2013, All information in this document is the property of Search Mojo. of global Internet traffic comes from mobile devices and is growing at 1.5x per year 2 15% Close to a billion smartphones are forecasted to sell in 2013 1 1B Tablets are set to outsell PCs and laptops in 2013 5 Mobile is predicted to be bigger than internet in 5 years 8 5Y Mobile search queries have grown 5 mes in the past two years 7 5x INDUSTRIES THAT RECEIVE THE MOST MOBILE TRAFFIC W H A T Y O U N E E D T O K N O W TOP O p t i m i i n g Y o u r B r a n d f o r M o b i l e O p t i m i i n g Y o u r B r a n d f o r M o b i l e W H A T Y O U N E E D T O K N O W $