11 Reasons to Attend the 7 th Annual ISA Marketing & Sales Summit (10 are just not enough) The New Rules of Customer Engagement: Riding the Winds of Change
Jan 23, 2015
11 Reasons to Attend the 7th
Annual ISA Marketing & Sales
Summit (10 are just not enough)
The New Rules of Customer Engagement: Riding the Winds
of Change
#11 Sharpen your marketing & sales skills
Great break out sessions:• Social Media ROI• What Story are You Telling about Your Products? • Lead Generation and Prospect Qualification• Transforming the Sales Approach from Reactive Selling to
Demand Shaping
#10 New Panel Discussions
Marketing Panel – Moderated by Julie Fraser
Sales Panel – Moderated by Matt Leary
Social Media Panel – Moderated by Jim Cahill
#9 Expand your Network
Take your online networking offline!
Meet automation industry leaders and peers
Make new friends, reconnect with old
#8 Share your expertise
Many opportunities to share your expertise & add value
Submit an abstract next year
Tweet about your experiences
“Like” the Facebook page and post your comments
Join the group on LinkedInJeff Cawley gives a talk at the 2011 ISA M&S Summit
#7: Networking Night In Austin
Thursday, August 16 @ 6:00 pm
It’s Austin, so get weird with us.
Dinner and music at a local restaurant.
#6 Strengthen ISA ties locally and nationally
Become a member
Learn more what ISA can offer you professionally
Network with other members
Join the planning committee for next year’s Summit
Access to industry standards, free resume posting, free subscription to InTech Magazine
#5 Take a cool manufacturing tour
Last year’s tour of Emerson’s Engineering Facility
Tour of the Wind Turbine facility at TECO/Westinghouse
Wednesday, August 15 @ 9:00 am
#4: See new products and services
Rubber Tree Systems
#3 Ask questions at Q&A Roundtables
Get information and share answers to questions about:
PR/Voice of the customer with Gary Mintchell
Sales with Julie Fraser and Rick Albrecht
Inbound Marketing and Social Media with Jon DiPietro and Juliann Grant
It’s a speed dating format but relax, you’ll have more than 5 minutes!
#2 Illuminating Workshops
How Not to Suck at Social Mediaby Jon DiPietroPrincipal, Domesticating IT
Solution Sellingby Matt Leary of Solutions Insights
#1 Inspiring Keynotes (or fun with Dick and Jane!)
Very interesting topic from Jane Lansing, VP of Marketing, Emerson Process Management
“Plantlandia - Knowledge loss, younger personnel, emerging markets. It's a new and exciting world...do you speak Plantlandese?”
If for no other reason, you need to attend to meet “The Infamous Dick Morley” !
We never know what Dick will end up talking about, but we know that it will be interesting! This year’s topic is “Moneyball Marketing” - baseball and Monty Hall? His past topics have included black swans, group statistics, mountain tops and Lady Gaga. He’s always fascinating!
Register Today!
marketingsalessummit.com/register