11 GoMeasure (sg and kl) - mobile landing page and site usability tips - marc woo - google

Mobile Landing Page & Site Usability Tips Marc Woo Senior Account Strategist, Google Malaysia

Google Confidential and Proprietary 2  

Agenda  

1 Mobile  Web  Browsing:  What’s  the  issue?  

2 There  is  a  simple  solu:on  

3 It  works!  Stats  &  case  study  

4 Mobile  website  best  prac:ces  

5 Key  next  steps!  

Google Confidential and Proprietary 3

Aiyoh!  So  mafan!  

Google Confidential and Proprietary

“Focus  on  the  user  and  the  rest  will  follow”  

4

Larry  Page,  CEO  Google  

Google Confidential and Proprietary 5

Solu:on?  

Google Confidential and Proprietary 6

Google Confidential and Proprietary

The  mobile  web  is  exploding!  

7  

Mobile  Queries  (Indexed)  120  

100  

80  

60  

40  

20  

0  

2007   2008   2009   2010   2011  

4x  Growth  in  past  year  

Google Confidential and Proprietary 8  

79%  of  large  online  adver:sers    

do  not  have  a  mobile  op:mized  site  

Source: Google research 2010

Google Confidential and Proprietary

Case  Study:  Tiffany  &  Co’s  Mobile-­‐opFmized  Site  

9  

Tiffany's  the  jewelry  brand  design  a  mobile-­‐op:mized  website:  q  Online  e-­‐shop  q  Store  locator  q  Consulta:on  Contact  

RESULT  

Jewelry  sales  increase  by  125%  

Source:  R/GA  presenta:on  at  MMA  Asia  Forum  May  4-­‐5,  2011  

Google Confidential and Proprietary

Mobile  Website  Best  PracFce  –  Rule  of  Thumb  

Google Confidential and Proprietary

PrioriFze  Content  

11  

v Task  Oriented  

v Speeeed  

v Less  Naviga:on  

v Design  for  low  ahen:on  span  

v Sa:sfy  Offline  Needs  

Google Confidential and Proprietary

White Space

12

v Reduce  Cluher  

v Clear  &  Concise  

v Plain  Light  Background  

v Mul:-­‐resolu:on  

Google Confidential and Proprietary

Big Buttons

13

v Build  for  Handheld  

v Isolate  Buhons  

v Use  Color  &  Size  to  Priori:ze  

v Use  Descrip:ve  Text  

Google Confidential and Proprietary

Easy to Convert

14

v Make  Conversions  Easy  

v Keep  Forms  Short  

v Play  to  Mobile’s  Strengths  

v Make  Account  Access/Crea:on  Easy  

v Click-­‐to-­‐call  for  Phone  Conversions  

4  Key  Next  Steps  q  Evaluate  Mobile  Landing  Pages  

>  Priori:ze  content  >  White  spaces  >  Big  buhons  >  Easy  conversion  

q  Generate  Ideas  to  Enhance  Mobile  Site  q  Track  the  Performance  –  Google  AnalyFcs!  q  Test  and  ConFnuously  Improve  and  OpFmize  

THANK YOU Marc Woo Senior Account Strategist, Google Malaysia