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Copyright © 2008 by The McGraw-Hill Companies, Inc. llMcGraw-Hill#Irwin
Decision Making: Relevant Costs and
Benefits
14Chapter Fourteen
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LearningObjective
1
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The Managerial Accountant’sThe Managerial Accountant’s
Role in Decision MakingRole in Decision Making
Designs and implementsaccounting information
system
Designs and implementsaccounting information
system
Cross-functionalCross-functional
management teamsmanagement teamswho makewho make
production, marketing,production, marketing,
and finance decisionsand finance decisions
Cross-functionalCross-functional
management teamsmanagement teamswho makewho make
production, marketing,production, marketing,
and finance decisionsand finance decisions
Make substantiveeconomic decisionsaffecting operations
Make substantiveeconomic decisionsaffecting operations
ManagerialManagerial
AccountantAccountant
ManagerialManagerial
AccountantAccountant
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The Decision-Making rocessThe Decision-Making rocess
1. Clarify the Decision roblem1. Clarify the Decision roblem
1. Clarify the Decision roblem1. Clarify the Decision roblem
!. "pecify the Criterion!. "pecify the Criterion
!. "pecify the Criterion!. "pecify the Criterion
#. $dentify the Alternatives#. $dentify the Alternatives
#. $dentify the Alternatives#. $dentify the Alternatives
%. Develop a Decision Model%. Develop a Decision Model
%. Develop a Decision Model%. Develop a Decision Model
&. Collect the Data&. Collect the Data
&. Collect the Data&. Collect the Data
'. Make a Decision'. Make a Decision
'. Make a Decision'. Make a Decision
(uantitative(uantitative
AnalysisAnalysis
Exh.
14-1
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LearningObjective
!
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The Decision-Making rocessThe Decision-Making rocess
1. Clarify the Decision roblem1. Clarify the Decision roblem
!. "pecify the Criterion!. "pecify the Criterion
#. $dentify the Alternatives#. $dentify the Alternatives
%. Develop a Decision Model%. Develop a Decision Model
&. Collect the Data&. Collect the Data
'. Make a Decision'. Make a Decision
ri"aril# theri"aril# theresponsibilit# o$ theresponsibilit# o$ the"anagerial"anagerialaccountant%accountant%
ri"aril# theri"aril# theresponsibilit# o$ theresponsibilit# o$ the"anagerial"anagerial
accountant%accountant%
$nformation should be)$nformation should be)
1. *elevant1. *elevant
!. Accurate!. Accurate
#. +imely#. +imely
$nformation should be)$nformation should be)
1. *elevant1. *elevant
!. Accurate!. Accurate
#. +imely#. +imely
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The Decision-Making rocessThe Decision-Making rocess
1. Clarify the Decision roblem1. Clarify the Decision roblem
!. "pecify the Criterion!. "pecify the Criterion
#. $dentify the Alternatives#. $dentify the Alternatives
%. Develop a Decision Model%. Develop a Decision Model
&. Collect the Data&. Collect the Data
'. Make a Decision'. Make a Decision
&ualitativeConsi'erations
&ualitativeConsi'erations
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LearningObjective
(
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The Decision-Making rocessThe Decision-Making rocess
1. Clarify the Decision roblem1. Clarify the Decision roblem
!. "pecify the Criterion!. "pecify the Criterion
#. $dentify the Alternatives#. $dentify the Alternatives
%. Develop a Decision Model%. Develop a Decision Model
&. Collect the Data&. Collect the Data
'. Make a Decision'. Make a Decision
RelevantRelevant
Pertinent to a
decision problem.
RelevantRelevant
Pertinent to a
decision problem.
AccurateAccurate
Information must
be precise.
AccurateAccurate
Information must
be precise.
TimelyTimely
Available in time
for a decision
TimelyTimely
Available in time
for a decision
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Relevant )n$or"ationRelevant )n$or"ation
)n$or"ation is relevant to a 'ecisionproble" *hen % % %
)t has a bearing on the $uture+
)t 'i$$ers a"ong co"peting alternatives%
)n$or"ation is relevant to a 'ecisionproble" *hen % % %
)t has a bearing on the $uture+
)t 'i$$ers a"ong co"peting alternatives%
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LearningObjective
,
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)'enti$#ing Relevant)'enti$#ing Relevant
Costs an' ene$itsCosts an' ene$its.unk costs
Costs that have alrea'# been incurre'%The# 'o not a$$ect an# $uture cost an'
cannot be change' b# an# current or $utureaction%
.unk costsCosts that have alrea'# been incurre'%The# 'o not a$$ect an# $uture cost an'
cannot be change' b# an# current or $utureaction%
Sunk costs are irrelevant to decisions.Sunk costs are irrelevant to decisions.
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Relevant CostsRelevant Costs
/orl'*i'e Air*a#s is thinking about replacing a three#ear ol' loa'er *ith a ne*+ "ore e$$icient loa'er%
ew loader
-ist price 1&,.../
Annual operating e0penses %&,...
0pected life in years 1
2ld loader
2riginal cost 1..,.../
*emaining book value !&,... Disposal value now &,...
Annual variable e0penses 3.,...
*emaining life in years 1
ew loader
-ist price 1&,.../
Annual operating e0penses %&,... 0pected life in years 1
2ld loader
2riginal cost 1..,.../
*emaining book value !&,... Disposal value now &,...
Annual variable e0penses 3.,...
*emaining life in years 1
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Relevant CostsRelevant Costs
)$ *e keep the ol' loa'er+ *e *ill have 'epreciation)$ *e keep the ol' loa'er+ *e *ill have 'epreciationcosts o$ 0!+222% )$ *e replace the ol' loa'er+costs o$ 0!+222% )$ *e replace the ol' loa'er+
*e *ill *rite-o$$ the 0!+222 *hen sol'% There is*e *ill *rite-o$$ the 0!+222 *hen sol'% There isno 'i$$erence in the cost+ so it isno 'i$$erence in the cost+ so it is not relevantnot relevant%%
)$ *e keep the ol' loa'er+ *e *ill have 'epreciation)$ *e keep the ol' loa'er+ *e *ill have 'epreciationcosts o$ 0!+222% )$ *e replace the ol' loa'er+costs o$ 0!+222% )$ *e replace the ol' loa'er+
*e *ill *rite-o$$ the 0!+222 *hen sol'% There is*e *ill *rite-o$$ the 0!+222 *hen sol'% There isno 'i$$erence in the cost+ so it isno 'i$$erence in the cost+ so it is not relevantnot relevant%%
The new loader will be depreciated in one year.
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Relevant CostsRelevant Costs
The 0+222 procee's *ill onl# be reali3e' i$ *eThe 0+222 procee's *ill onl# be reali3e' i$ *ereplace the ol' loa'er% This a"ount isreplace the ol' loa'er% This a"ount is relevantrelevant%%
The 0+222 procee's *ill onl# be reali3e' i$ *eThe 0+222 procee's *ill onl# be reali3e' i$ *ereplace the ol' loa'er% This a"ount isreplace the ol' loa'er% This a"ount is relevantrelevant%%
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Relevant CostsRelevant Costs
/e *ill onl# have 'epreciation on the ne* loa'er /e *ill onl# have 'epreciation on the ne* loa'er i$ *e replace the ol' loa'er% This cost isi$ *e replace the ol' loa'er% This cost is relevantrelevant%%
/e *ill onl# have 'epreciation on the ne* loa'er /e *ill onl# have 'epreciation on the ne* loa'er i$ *e replace the ol' loa'er% This cost isi$ *e replace the ol' loa'er% This cost is relevantrelevant%%
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Relevant CostsRelevant Costs
The 'i$$erence in operating costs isThe 'i$$erence in operating costs is relevantrelevant
to the i""e'iate 'ecision%to the i""e'iate 'ecision%
The 'i$$erence in operating costs isThe 'i$$erence in operating costs is relevantrelevant
to the i""e'iate 'ecision%to the i""e'iate 'ecision%
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Relevant CostsRelevant Costs
4ere is an anal#sis that inclu'es onl# relevantcosts5
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LearningObjective
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Anal#sis o$ .pecial Decisions Anal#sis o$ .pecial Decisions
Let’s take a close look at so"e special'ecisions $ace' b# "an# businesses%
4e 5ust received4e 5ust received
a special order. Doa special order. Do
you think we shouldyou think we should
accept it6accept it6
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Accept or Reject a .pecial Or'er Accept or Reject a .pecial Or'er
6 A travel agency offers 4orldwide Airways/1&, for a round-trip flight from 7awaiito 8apan on a 5umbo 5et.
6 4orldwide usually gets /!&, in revenue
from this flight.
6 +he airline is not currently planning to addany new routes and has two planes that are
idle and could be used to meet the needs ofthe agency.
6 +he ne0t screen shows cost data developed
by managerial accountants at 4orldwide.
6A travel agency offers 4orldwide Airways/1&, for a round-trip flight from 7awaiito 8apan on a 5umbo 5et.
6 4orldwide usually gets /!&, in revenue
from this flight.
6 +he airline is not currently planning to addany new routes and has two planes that are
idle and could be used to meet the needs ofthe agency.
6 +he ne0t screen shows cost data developed
by managerial accountants at 4orldwide.
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Accept or Reject a .pecial Or'er Accept or Reject a .pecial Or'er
/orl'*i'e *ill save about 0+222 in reservation/orl'*i'e *ill save about 0+222 in reservation
an' ticketing costs i$ the charter is accepte'%an' ticketing costs i$ the charter is accepte'%
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Accept or Reject a .pecial Or'er Accept or Reject a .pecial Or'er
.ince the charter *ill contribute to $i7e' costs an'.ince the charter *ill contribute to $i7e' costs an'
/orl'*i'e has i'le capacit#+ the co"pan# shoul'/orl'*i'e has i'le capacit#+ the co"pan# shoul'accept the $light%accept the $light%
.ince the charter *ill contribute to $i7e' costs an'.ince the charter *ill contribute to $i7e' costs an'/orl'*i'e has i'le capacit#+ the co"pan# shoul'/orl'*i'e has i'le capacit#+ the co"pan# shoul'
accept the $light%accept the $light%
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Accept or Reject a .pecial Or'er Accept or Reject a .pecial Or'er
/hat i$ /orl'*i'e ha' no e7cess capacit#8 )$/orl'*i'e a''s the charter+ it *ill have to cut
its least pro$itable route that currentl#
contributes 092+222 to $i7e' costs an' pro$its%.houl' /orl'*i'e still accept the charter8
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Accept or Reject a .pecial Or'er Accept or Reject a .pecial Or'er
Worldwide has no excess capacity, so itWorldwide has no excess capacity, so itshould reject the special charter.should reject the special charter.
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Accept or Reject a .pecial Or'er Accept or Reject a .pecial Or'er
/ith e7cess capacit# % % % : Relevant costs *ill usuall# be the variable costs
associate' *ith the special or'er%
/ithout e7cess capacit# % % % : .a"e as above but opportunit# cost o$ using the
$ir"’s $acilities $or the special or'er are alsorelevant%
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Outsource a ro'uct or .erviceOutsource a ro'uct or .ervice
A 'ecision concerning *hether an ite" shoul'be pro'uce' internall# or purchase' $ro" an
outsi'e supplier is o$ten calle' a ;"ake or
bu#< 'ecision%
Let’s look at another 'ecision $ace' b# the
"anage"ent o$ /orl'*i'e Air*a#s%
A 'ecision concerning *hether an ite" shoul'be pro'uce' internall# or purchase' $ro" an
outsi'e supplier is o$ten calle' a ;"ake or
bu#< 'ecision%
Let’s look at another 'ecision $ace' b# the
"anage"ent o$ /orl'*i'e Air*a#s%
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Outsource a ro'uct or .erviceOutsource a ro'uct or .ervice6 An Atlanta baker# has o$$ere' to suppl# the in-
$light 'esserts $or !1= each%
6 4ere are /orl'*i'e’s current cost $or 'esserts5
6 An Atlanta baker# has o$$ere' to suppl# the in-$light 'esserts $or !1= each%
6 4ere are /orl'*i'e’s current cost $or 'esserts5
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Outsource a ro'uct or .erviceOutsource a ro'uct or .ervice
ot all of the allocated fi0ed costs will be savedif 4orldwide purchases from the outside bakery.ot all of the allocated fi0ed costs will be savedif 4orldwide purchases from the outside bakery.
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Outsource a ro'uct or .erviceOutsource a ro'uct or .ervice
)$ /orl'*i'e purchases the 'essert $or !1=+it *ill onl# save 1= so /orl'*i'e *ill
have a loss o$ >= per 'essert purchase'%
)$ /orl'*i'e purchases the 'essert $or !1=+it *ill onl# save 1= so /orl'*i'e *ill
have a loss o$ >= per 'essert purchase'%
/o*+ that’sno 'eal?
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Outsource a ro'uct or .erviceOutsource a ro'uct or .ervice
e*are o$ @nit-Cost DataFor 'ecision-"aking purposes+ uniti3e' $i7e'
costs can be "islea'ing%
e*are o$ @nit-Cost DataFor 'ecision-"aking purposes+ uniti3e' $i7e'
costs can be "islea'ing%
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A'' or Drop a .ervice+ A'' or Drop a .ervice+
ro'uct+ or Depart"entro'uct+ or Depart"ent
One o$ the "ost i"portant'ecisions "anagers "ake is
*hether to a'' or 'rop a
pro'uct+ service or'epart"ent%
Let’s look at ho* the concepto$ relevant costs shoul' beuse' in such a 'ecision%
One o$ the "ost i"portant'ecisions "anagers "ake is
*hether to a'' or 'rop a
pro'uct+ service or'epart"ent%
Let’s look at ho* the concepto$ relevant costs shoul' beuse' in such a 'ecision%
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A'' or Drop a ro'uct A'' or Drop a ro'uct
/orl'*i'e Air*a#s o$$ers itspassengers the opportunit# to join its
/orl' 7press Club% Club"e"bership entitles a traveler to use
the club $acilities at the airport in Atlanta%
Club privileges inclu'e a private lounge
an' restaurant+ 'iscounts on "ealsan' beverages+ an' use o$ a s"allhealth spa%
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A'' or Drop a ro'uct A'' or Drop a ro'uct
Sales $200,000Less !ariable "osts
#ood%evera&e $'0,000
Personnel (0,000
!ariable over)ead 2*,000 +-*,000
"ontribution /ar&in *,000
Less #i1ed "osts
epreciation $-0,000
Supervisor salary 20,000
Insurance 0,000 Airport fees *,000
Allocated over)ead 0,000 + '*,000
Loss $ + 0,000
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A'' or Drop a ro'uct A'' or Drop a ro'uct
344P "L5% 4LI/I6AT4 I##4R46TIALSales $200,000 0 $200,000
#ood%evera&e +'0,000 0 +'0,000
Personnel +(0,000 0 +(0,000
!ariable over)ead +2*,000 0 +2*,000
"ontribution /ar&in *,000 0 *,000
epreciation +-0,000 +-0,000 0
Supervisor salary +20,000 0 +20,000
Insurance +0,000 +0,000 0
Airport fees + *,000 0 + *,000 Allocated over)ead +0,000 +0,000 0
Loss $ +0,000 $+*0,000 $ (0,000
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A'' or Drop a ro'uct A'' or Drop a ro'uct
344P "L5% 4LI/I6AT4 I##4R46TIALSales $200,000 0 $200,000
#ood%evera&e +'0,000 0 +'0,000
Personnel +(0,000 0 +(0,000
!ariable over)ead +2*,000 0 +2*,000
"ontribution /ar&in *,000 0 *,000
epreciation +-0,000 +-0,000 0
Supervisor salary +20,000 0 +20,000
Insurance +0,000 +0,000 0
Airport fees + *,000 0 + *,000 Allocated over)ead +0,000 +0,000 0
Loss +0,000 +*0,000 (0,000
NOT
AVOID
ABLE
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A'' or Drop a ro'uct A'' or Drop a ro'uct
344P "L5% 4LI/I6AT4 I##4R46TIALSales $200,000 0 $200,000
#ood%evera&e +'0,000 0 +'0,000
Personnel +(0,000 0 +(0,000
!ariable over)ead +2*,000 0 +2*,000
"ontribution /ar&in *,000 0 *,000
epreciation +-0,000 +-0,000 0
Supervisor salary +20,000 0 +20,000
Insurance +0,000 +0,000 0
Airport fees + *,000 0 + *,000 Allocated over)ead +0,000 +0,000 0
ProfitLoss +0,000 +*0,000 (0,000
A
V
O
I
D
A
B
L
E
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A'' or Drop a ro'uct A'' or Drop a ro'uct
344P "L5% 4LI/I6AT4 I##4R46TIALSales $200,000 0 $200,000
#ood%evera&e +'0,000 0 +'0,000
Personnel +(0,000 0 +(0,000
!ariable over)ead +2*,000 0 +2*,000
"ontribution /ar&in *,000 0 *,000
epreciation +-0,000 +-0,000 0
Supervisor salary +20,000 0 +20,000
Insurance +0,000 +0,000 0
Airport fees + *,000 0 + *,000 Allocated over)ead +0,000 +0,000 0
ProfitLoss +0,000 +*0,000 $ (0,000
T)e positive $(0,000differential amount reflects
t)e fact t)at t)e company is
$(0,000 better off by
7eepin& t)e club.
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A'' or Drop a ro'uct A'' or Drop a ro'uct
344P "L5% 4LI/I6AT4 I##4R46TIAL
Sales $200,000 0 $200,000
#ood%evera&e +'0,000 0 +'0,000
Personnel +(0,000 0 +(0,000
!ariable over)ead +2*,000 0 +2*,000"ontribution /ar&in 65,000 0 65,000
Avoidable fi1ed costs
Supervisor salary +20,000 0 +20,000
Airport fees + *,000 0 + *,000
ProfitLoss $ 40,000 $ 40,000
4orldwide airlines would also lose the contributionmargin of /'&,. +he club contributes /%, to
4orldwide9s fi0ed costs.
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"ontribution mar&in from
&eneral airline operations
t)at 8ill be for&one if club
is eliminated . . . . . . . . . . . $ 0,000 909 $ 0,000
A'' or Drop a ro'uct A'' or Drop a ro'uct
T)e :pportunity "ost of
lost contribution mar&in is$0,000.
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"ontribution mar&in from
&eneral airline operations
t)at 8ill be for&one if club
is eliminated . . . . . . . . . . . $ 0,000 909 $ 0,000ProfitLoss $ (0,000 909 $ (0,000
Monthly profit of
KEEPING the l!" open #$00,000
;;;;;;;
ConclusionConclusion
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Copyright © 2008 by The McGraw-Hill Companies, Inc. llMcGraw-Hill#Irwin
Learning
Objective>
. i l D i i i. i l D i i i
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.pecial Decisions in.pecial Decisions in
Manu$acturing Fir"sManu$acturing Fir"s
Boint ro'ucts5.ell or rocess Further
A joint pro'uction process resulting in t*oor "ore pro'ucts% The point in thepro'uction process *here the joint
pro'ucts are i'enti$iable as separatepro'ucts is calle' the split-o$$ point%
Boint ro'ucts5.ell or rocess Further
A joint pro'uction process resulting in t*oor "ore pro'ucts% The point in thepro'uction process *here the joint
pro'ucts are i'enti$iable as separatepro'ucts is calle' the split-o$$ point%
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"ocoa beans"ocoa beans
costin& $*00costin& $*00
per ton per ton
=oint Production=oint Production
process costin& process costin&
$00 per ton$00 per ton
"ocoa butter "ocoa butter
sales valuesales value
$'*0 for $'*0 for
,*00 pounds,*00 pounds
"ocoa po8der "ocoa po8der sales valuesales value
$*00 for $*00 for
*00 pounds*00 pounds
SeparableSeparable process process
costin&costin&
$>00$>00
Instant cocoaInstant cocoa
mi1mi1 sales valuesales value
$2,000 for $2,000 for
*00 pounds*00 pounds
Boint rocessingBoint rocessing
o$ Cocoa eano$ Cocoa eanBoint rocessingBoint rocessing
o$ Cocoa eano$ Cocoa ean
Total joint cost5Total joint cost501+122 per ton01+122 per ton
Split?off pointSplit?off point
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Boint ro'uctsBoint ro'ucts
Relative .ales alue Metho'
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Boint ro'uctsBoint ro'ucts
Relative .ales alue Metho'
/:& ; /1,!& < '=/:& ; /1,!& < '=
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Boint ro'uctsBoint ro'ucts
Relative .ales alue Metho'
'= > /1,1 < /'''= > /1,1 < /''
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Boint ro'uctsBoint ro'ucts
Relative .ales alue Metho'
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Boint ro'uctsBoint ro'ucts
6 Cocoa butter is sol' at the en' o$ the jointprocessing%
6 Cocoa po*'er "a# be sol' no* or processe'
into instant cocoa "i7% Further processingcosts o$ 0922 *ill be incurre' i$ the co"pan#elects to "ake instant cocoa "i7%
6 Cocoa butter is sol' at the en' o$ the jointprocessing%
6 Cocoa po*'er "a# be sol' no* or processe'
into instant cocoa "i7% Further processingcosts o$ 0922 *ill be incurre' i$ the co"pan#elects to "ake instant cocoa "i7%
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Boint ro'uctsBoint ro'ucts
The cocoa powder should beThe cocoa powder should be processed into instant cocoa mix.processed into instant cocoa mix.
) *
Decisions )nvolving Li"ite'Decisions )nvolving Li"ite'
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Decisions )nvolving Li"ite'Decisions )nvolving Li"ite'
ResourcesResources
6 Fir"s o$ten $ace the proble" o$ 'eci'ing ho*li"ite' resources are going to be use'%
6 @suall#+ $i7e' costs are not a$$ecte' b# this'ecision+ so "anage"ent can $ocus on"a7i"i3ing total contribution "argin%
Let’s look at the Martin+ )nc% e7a"ple%
6 Fir"s o$ten $ace the proble" o$ 'eci'ing ho*li"ite' resources are going to be use'%
6 @suall#+ $i7e' costs are not a$$ecte' b# this'ecision+ so "anage"ent can $ocus on"a7i"i3ing total contribution "argin%
Let’s look at the Martin+ )nc% e7a"ple%
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Li"ite' ResourcesLi"ite' Resources
Martin+ )nc% pro'uces t*o pro'ucts an'selecte' 'ata is sho*n belo*5
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Li"ite' ResourcesLi"ite' Resources
6 The lathe is the scarce resource because there ise7cess capacit# on other "achines% The lathe is beinguse' at 122 o$ its capacit#%
6 The lathe capacit# is !+,22 "inutes per *eek%
.houl' Martin $ocus its e$$orts
on /ebs or 4ighs8
6 The lathe is the scarce resource because there ise7cess capacit# on other "achines% The lathe is beinguse' at 122 o$ its capacit#%
6 The lathe capacit# is !+,22 "inutes per *eek%
.houl' Martin $ocus its e$$ortson /ebs or 4ighs8
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Li"ite' ResourcesLi"ite' Resources
Let’s calculate the contribution "argin per unito$ the scarce resource+ the lathe%
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Li"ite' ResourcesLi"ite' Resources
Let’s calculate the contribution "argin per unito$ the scarce resource+ the lathe%
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Li"ite' ResourcesLi"ite' Resources
Let’s calculate the contribution "argin per unito$ the scarce resource+ the lathe%
7ighs should be emphasi?ed% )t is the "ore valuableuse o$ the scarce resource the lathe+ #iel'ing a
contribution "argin o$ 0(2 per "inute as oppose' to0!, per "inute $or the /ebs%
7ighs should be emphasi?ed% )t is the "ore valuableuse o$ the scarce resource the lathe+ #iel'ing a
contribution "argin o$ 0(2 per "inute as oppose' to0!, per "inute $or the /ebs%
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Li"ite' ResourcesLi"ite' Resources
Let’s calculate the contribution "argin per unito$ the scarce resource+ the lathe%
$f there are no other considerations, the best plan wouldbe to produce to meet current demand for 7ighs and
then use remaining capacity to make 4ebs.
$f there are no other considerations, the best plan wouldbe to produce to meet current demand for 7ighs and
then use remaining capacity to make 4ebs.
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Li"ite' ResourcesLi"ite' ResourcesLet’s see ho* this plan *oul' *ork%
Allotting the "carce *esource @ +he athe
4eekly demand for 7ighs !,! units
+ime reuired per unit 0 .& minutes+ime reuired to make 7ighs 1,1 minutes
+otal lathe time available !,% minutes+ime used to produce 7ighs 1,1 minutes
+ime available for 4ebs 1,# minutes+ime reuired per unit 0 1. minuteroduction of 4ebs 1,# units
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Li"ite' ResourcesLi"ite' Resources
Accor'ing to the plan+ Martin *ill pro'uce!+!22 4ighs an' 1+(22 /ebs% Martin’s
contribution "argin looks like this%
+he total contribution margin for Martin, $nc. is /'%,!.+he total contribution margin for Martin, $nc. is /'%,!.
Any other combination would result in less contribution.Any other combination would result in less contribution.
+he total contribution margin for Martin, $nc. is /'%,!.+he total contribution margin for Martin, $nc. is /'%,!.
Any other combination would result in less contribution.Any other combination would result in less contribution.
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Theor# o$ ConstraintsTheor# o$ Constraints
in'ing constraints can li"it a co"pan#’spro$itabilit#%
To rela7 constraints "anage"ent can % % %
2utsource2utsource 4ork overtime4ork overtime
*etrain employees*etrain employees*educe non-value-
added activities
*educe non-value-added activities
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@ncertaint#@ncertaint#
One co""on techniEue $or a''ressing thei"pact o$ uncertaint# is
sensitivit# anal#sis - a *a# to 'eter"ine
*hat *oul' happen in a 'ecision anal#sis i$a ke# pre'iction or assu"ption prove' to be*rong%
One co""on techniEue $or a''ressing thei"pact o$ uncertaint# is
sensitivit# anal#sis - a *a# to 'eter"ine
*hat *oul' happen in a 'ecision anal#sis i$a ke# pre'iction or assu"ption prove' to be*rong%
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7pecte' alues7pecte' alues
Fro" the last e7a"ple+ recall the the contribution"argin $or /ebs *as 0!, an' 01 $or 4ighs%
Due to uncertainty, assume Martin has the followin
probable contribution marins for the two products.
/ebs/ebs 4ighs4ighs
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7pecte' alues7pecte' alues
Fro" our last e7a"ple+ recall the the contribution"argin $or /ebs *as 0!, an' 01 $or 4ighs%
ue to uncertainty, assume 8e )ave t)e follo8in&ue to uncertainty, assume 8e )ave t)e follo8in&
probable contribution mar&ins for t)e t8o products. probable contribution mar&ins for t)e t8o products.
/ebs/ebs 4ighs4ighs
Martin *oul' use the e7pecte' valueMartin *oul' use the e7pecte' valuecontribution "argins in its 'ecision aboutcontribution "argins in its 'ecision about
utili3ing its li"ite' resource - the lathe%utili3ing its li"ite' resource - the lathe%
Martin *oul' use the e7pecte' valueMartin *oul' use the e7pecte' valuecontribution "argins in its 'ecision aboutcontribution "argins in its 'ecision about
utili3ing its li"ite' resource - the lathe%utili3ing its li"ite' resource - the lathe%
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Other )ssues in Decision MakingOther )ssues in Decision Making
)ncentives $or
Decision Makers
)ncentives $or
Decision Makers
.hort-Runersus
Long-RunDecisions
.hort-Runersus
Long-RunDecisions
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Copyright © 2008 by The McGraw-Hill Companies, Inc. llMcGraw-Hill#Irwin
Learning
Objective
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Other )ssues in Decision MakingOther )ssues in Decision Making
it$alls to Avoi'
Sun7 Sun7 costs.costs.Sun7 Sun7 costs.costs.
5niti@ed5niti@ed
fi1ed costs.fi1ed costs.
5niti@ed5niti@ed
fi1ed costs.fi1ed costs.
AllocatedAllocatedfi1ed costs.fi1ed costs.AllocatedAllocatedfi1ed costs.fi1ed costs.
:pportunity:pportunity
costs.costs.
:pportunity:pportunity
costs.costs.
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n' o$ Chapter 1,n' o$ Chapter 1,