11 © 2009 Informatica. Company Confidential. Forward-looking information is based upon multiple assumptions and uncertainties and does not necessarily.

© 2009 Informatica. Company Confidential. Forward-looking information is based upon multiple assumptions and uncertainties and does not necessarily represent the company’s outlook.

Informatica CloudAir Force Personnel Operations Agency (AFPOA)

Virtual Vendor Day

23 September 2011

Juan Carlos SotoSVP & GM, Cloud Data Integration & B2B Data

Exchange

Informatica Corporation

2

Agenda

• About Informatica

• Informatica Cloud Integration

• Q&A

3

InformaticaThe #1 Independent Leader in Data Integration

• Founded: 1993

• 2010 Revenue: $650 million

• 5-year Average Growth Rate:20% per year

• Employees: 2,125+

• Partners: 400+• Major SI, ISV, OEM and

On-Demand Leaders

• Customers: 4,280+• 84 of Fortune 100• 87%+ of Dow Jones• Government Organizations in

20 countries• # 1 in Customer Loyalty

Rankings (5 Years in a Row)

$150

$200

$250

$300

$350

$400

$450

$500

$550

$600

$650

2005 2006 2007 2008 2009 2010

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Trust

Business Value Through Trustworthy, Actionable, Authoritative Information Assets

HIPAA

EDI

NACHA

Partner Trading Network (B2B)

Cloud Computing

ILM

Act

Discover

Enrich

Sense

Govern

Relate

Resolve

Recognize

Model

Monitor

Deduplicate

Standardize

Cleanse

Profile

Master Data ManagementData Quality

Enterprise

B2B Data ExchangeEnterprise Data IntegrationCloud Data Integration

Ultra Messaging

Data Infrastructure

Complex Event Processing

Information Infrastructure

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Agenda

• About Informatica

• Informatica Cloud Integration

• Q&A

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Cloud ComputingIT giants talking about cloud…

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Cloud computing market is still confusing

The significant problems we face cannot be solved at the same level of thinking

we were at when we created them.-- Albert Einstein

Source: Forrester consulting presentation

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All parts of IT moving to cloudThe rise of the Hybrid IT organization

YourNew

HybridIT

Org

SaaS PaaS IaaS

YourCompany

Mainframe

CustomApplication

CustomApplication

CustomApplication

CustomApplication

CustomApplication

YourIT

Org

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All parts of IT moving to cloudThe rise of the Hybrid IT organization

YourNew

HybridIT

Org

SaaS PaaS IaaS

YourCompany

Mainframe

CustomApplication

CustomApplication

CustomApplication

CustomApplication

CustomApplication

“We used to have the luxury of thinking about our four walls.”

Norm Fjeldheim, SVP and CIO, Qualcomm

WSJ On-line: 25 April 2011, “The View from the CIO’s Office”

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“Cloud First” Strategies increasingly common

“The movement to the cloud is a one-way street.”

Vivek Kundra, Federal Chief Information OfficerComments before the TechAmerica Cloud2 Commission

July 7, 2011

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Cloud MarketAnalysts consensus: Cloud growth rate 4-6X On-premise IT (20-27% CAGRs)

April 2011 “Sizing The Cloud”

Forecast: Global Public Cloud Market Size, 2011 To 2020

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Two enterprise views: Are You Using SaaS?

IT leadersprocurement

leaders

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Enterprise Cloud Adoption AcceleratingIT increasingly a partner in the process

IT involvementin decisionmaking

Pre-2010

LOB Owned(Outside of IT)

LOB Led(IT Approved)

Business-ITCollaboration

Cloud First(IT Led)

2010-2012

2012-2013

2013

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Cloud Adoption requires Data Integration“No Software” does not mean “No Integration”

• Enterprises procuring more Cloud solutions; Cloud deployments growing larger• SaaS sprawl and rogue

cloud deployments rampant

• Value of Cloud deployments maximized when integrated with on-premise systems• Data fragmentation increasing

• IT accountable for Cloud SLAs and Cloud Data Governance• Cloud control needed

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Informatica Recognized “Next Wave” in 2005

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Vision Announced in 2006

• Phase 1: Connectivity to Leading SaaS Vendors

• Phase 2: On-Demand Data Integration Solutions

• Phase 3: On-Demand Data Integration Platform

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Informatica’s History in Cloud Data Integration

Connectivity

CloudData Integration Service

Cloud DataIntegration Platform

Q2 2011

Q4 2010

Q3 2010

Q2 2010

Q1 2010

Q4 2009

Q3 2009

Q1 2009

Q3 2008

Q1 2008

Q2 2007

Q1 2006

Summer 2011

D&B360 partnership, Enterprise, Express

Trust.InformaticaCloud.com

Informatica Cloud Plug-Ins B2B Transformation Plug-ins

Data Archive Cloud Store Option

Informatica Cloud 9

PowerCenter on Amazon

Informatica Cloud Data Synch Service

Informatica Cloud Data Loader

Informatica Cloud Data Quality Assessment

Informatica Cloud Data Replication Service

PowerExchange for WS & Salesforce.com

www.InformaticaCloud.comQ3 2011 Mobile

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Informatica Cloud Purpose-built, easy-to-use cloud services

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Informatica CloudIntegration as a Service

Your Organization

1

2

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Informatica CloudIntegration as a Service

Your Organization

Secure Agent

DB/File Interfaces

1

3

2

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Informatica Cloud Security

• Informatica Cloud does not stage/host data• Direct connection established between Agent and Cloud

service

• All Connections use Standard Internet Security• VeriSign 128-bit SSL Certification V3

• 3 Levels of Certification:• Data Center – SAS 70 Type 2 (conducted semi-annually)• Application Certification (Symantec via AppExchange)• 3rd Party Certification – Network penetration and

Application Assessment by SecureWorks (annually)

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Informatica Integration as a Service100K jobs/day, 20B transactions/month, 99.9% Uptime

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Primary Cloud Integration Use Cases

Your Company

Migration Sync Cleansing ReplicationValidation

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Informatica Cloud Editions

IndustryFirst!

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Financial Services

and Insurance

Informatica Cloud Momentum+1,300 Companies: SMB and Enterprise Adoption

Tele-communications

Manufacturing

Media &Entertainment

Healthcare and

Life Sciences

Business Services

High Technology

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Informatica Cloud Strategy SummaryData Integration for Hybrid IT

Data Platform for

Hybrid IT

Seamless integration of cloud and on premise data

Execution in hybrid

environments; cloud services and

on premise software

Cloud Services for

All

Empower entire range of users –

from line of business to IT

and developers

Cloud services for products in the Informatica

portfolio

“Informatica Inside”

Enable new services and

business models

Embed integration

natively into cloud stacks and solutions

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Application Partner Data

SWIFT NACHA HIPAA …

Cloud and BPOs Unstructured

Market Leading Integration in the CloudBringing breadth of integration for the cloud, to the cloud

Database

Informatica Platform

Informatica Cloud

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Know Your Cloud Integration Options

Outsource Cloud ServicesOn-Premise Tools for IT

1 4 53

Hand Code Free Tools

2

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Integration Platform for Hybrid ITBroadest integration options

Informatica Cloud

Public Cloud

Private Cloud

PartnerTraditionalOn-premise

InformaticaHybrid

IntegrationPlatform

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Cloud-Based Integration Considerations

1. Multitenant vs. Hosted

2. Rapid Deployment

3. Ease of Use

4. IT or LOB Usability

5. Scalability

6. Vendor Viability, Security & Transparency

Whitepaper available @ www.informaticacloud.com/resources

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5 Ways to Control the Cloud

1. Don’t Wait to Integrate

2. Make Data Quality a Top Priority

3. Align with the Business Early (and Often)

4. Think Big, Start Small

5. Beware of Point Solutions, Unproven Vendors, or Service Providers that impede control of your data

www.InformaticaCloud.com

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Informatica: Uniquely Positioned for Cloud• Experience and Momentum

• 5 year history of cloud integration• 1,300 companies, 100K jobs/day,

20B records/month

• Platform• Market-leading data integration and

data quality technology on any combination of on-premise and cloud

• Vision and Strategy• Hybrid IT• Cloud for All• Informatica Inside

www.InformaticaCloud.com

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ON PREMISE IN THE CLOUD

From Enterprise Computing to Cloud ComputingEnabling the Virtual, Hybrid IT Organization: Enterprise + Cloud

CONTROL YOUR DATA EVERYWHERE – IT’S YOUR DATA

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Agenda

• About Informatica

• Informatica Cloud Integration

• Q&A

Informatica’s Air Force District Manager:Srinivas Kosaraju

[email protected] – (571) 295-5452

Additional Cloud resources and free trial:http://InformaticaCloud.com

Cloud First Buyers Guide:http://www.cloudbuyersguide.org/the-guide/

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Thank you.

Juan Carlos Soto

[email protected]

Air Force District Manager - Srinivas Kosaraju

[email protected]

(571) 295-5452

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AppendixCloud Computing Background Information

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Cloud computing is the top technology trend in 2010

Source: Gartner (Oct 2009, Oct 2010)

Cloud computing is the top technology trend in 2010 (and 2011)

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Essential Characteristics of Cloud ComputingCategory Description

On-demand self-service

A consumer can unilaterally provision computing capabilities, such as server time, storage and network, as needed automatically without requiring human interaction with each service provider

Resource pooling

The provider’s computing resources are pooled to serve multiple consumers using a multi-tenant model

Rapid elasticity

Capabilities can be rapidly and elastically provisioned to scale out and scale in

Measured service

Resource usage can be monitored, controlled and reported providing transparency for both the provider and consumer

Broad network access

Capabilities are available over the network and by heterogeneous thin and thick client platforms (programmable APIs)

Source: NIST

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Three Service Models…

Category Description

SaaS Capability provided to the consumer is to use the provider’s applications running on a cloud infrastructure

PaaS Capability provided to the consumer is to deploy onto the cloud infrastructure consumer created or acquired applications using the tools and programming language provider by the provider

IaaS Capability provided to the consumer is to provision compute, storage, network resources

Source: NIST

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… and Four Deployment Models

Category Description

Private cloud The cloud infrastructure is operated solely for an organization

Public cloud The cloud infrastructure is made available to the general public and is owned by the organization selling cloud services

Community cloud

The cloud infrastructure is shared by several organizations and supports a specific community that has shared concerns

Hybrid cloud The cloud infrastructure is a composition of two or more clouds (private, public, or community)

Source: NIST

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Main Characteristics of Cloud Computing

• Self service, on-demand, available over network

• Elasticity to scale up and scale down

• Pay-as-you-go, measured service

• Ideally on a pooled, standardized infrastructure to maximize economic benefits• Multi-tenant applications and infrastructure• Typically relies on horizontal scaling

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Private Clouds

Public Clouds

Hybrid Clouds

Community Clouds

SaaS

PaaS

IaaS

Minimal Adoption

Gated by broader success of private clouds

Will have significant data integration implications

Cloud Computing Landscape AssessmentMost important areas: SaaS, PaaS, IaaS Private, and IaaS Public

Early adoption around SaaS ecosystems, recent

investments promising

Ent Private | Public SMB Early enterprise adoption,

poised for high growth

Broadest adoption,

good growthn/a

Based on NIST definition of Cloud Computing

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Cloud Adoption Fundamentals

• Drivers• Economics and Scale• Agility• QoS

• Speed Bumps• Security• Integration• QoS

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